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學生對 弗吉尼亚大学 提供的 Cost and Economics in Pricing Strategy 的評價和反饋

4.8
514 個評分
115 條評論

課程概述

How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, the course provides the practical and research-based models and methods you need to set prices that maximize your profits. By the end of this course, you’ll be able to: --Apply knowledge of basic economics to make better pricing decisions --Recognize opportunities for price discrimination—selling the same product at different prices to different buyers—and recommend strategies to maximize sales and profits --Calculate three types of price elasticities to determine the impact of price on demand --Analyze and apply different pricing models -Cost-plus pricing -Marginal cost-plus pricing -Peak-load pricing -Index-based pricing --Evaluate the impact of channel intermediaries and customer lifetime value on pricing...

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MP

May 08, 2018

Concepts in this course are challenging but the class is setup for students to succeed. I really enjoyed this course and would recommend it to anyone looking to learn more about pricing strategy.

AG

Apr 06, 2018

Even if you are familiar with the basics of microeconomics, and cost structures, this course combines it all together to provide a new perspective of using these models and concepts in pricing.

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26 - Cost and Economics in Pricing Strategy 的 50 個評論(共 112 個)

創建者 Robinsson Y S D

Mar 27, 2020

It is excellent I learned a lot and acquired tools that I did not know and strategies that increased my horizons of thought on the subject

創建者 Parv S

May 19, 2020

One of the most challenging courses I have done on this platform and yet one of the most rewarding ones. Can't wait to do the next one!

創建者 YANG X

Mar 26, 2020

Good cases with strong background knowledge, the course provides a framework for me to reflect loads of real-world business problems.

創建者 Michael C

May 09, 2017

Interesting module considering this is my first time trying to understand pricing and how to set pricing. Learnt a lot, thanks.

創建者 Georgiy Z

Feb 21, 2019

Excellent overview of economics in pricing strategy.

Great deal of practical work. Very applicable to real life scenarios.

創建者 Bilal Y

May 29, 2018

I would have loved if we were able to see a complete example, similar to the one we have done in the end of the course.

創建者 Pietro P V

Sep 11, 2020

Muy enriquecedor y despeja inquietudes sobre fijación de precios que en emprendimiento, lo cual es un punto clave.

創建者 Fernanda Q

May 04, 2020

This was a really well structured course, I was not expecting so much clarity on the content. Totally recommended.

創建者 Ashish A

Sep 13, 2018

It was really helpful in increasing the understanding of different pricing strategy. It was really a nice course.

創建者 Bruno d R D M

Aug 22, 2019

Congratulations for the course. I could learn the pricing techniques in a easy way and star taking in daily use.

創建者 Vladislav T

Oct 01, 2018

Great overview of main concepts, simple and immediately applicable explanation of elasticity and regression!

創建者 Reinis S

Jun 02, 2017

Great course and intro to pricing strategy, already excited for the coming courses in the specialization.

創建者 jonathan

May 15, 2020

very good course! detailed, interesting and provides really useful concepts with real-world applications

創建者 Alexandre C O

Nov 16, 2018

Amazing course, it takes us through details and specifics in the matter of pricing! I highly recommend!

創建者 Ashish S

Sep 30, 2017

Brilliantly led course. The BCG material seems a bit fluffy - but from practice I know it is important.

創建者 Meng Y

Sep 15, 2020

Great course to learn about the basics of pricing strategy, and some linear regression along the way.

創建者 Daryl S

Apr 24, 2019

An excellent course. A gold star online experience, fantastic teachers, albeit challenging in parts.

創建者 Paolo V

Apr 03, 2019

Good refresh, good learning of new concepts, excellent delivery of the lectures by both professors

創建者 Gary S

Mar 18, 2018

Interesting, Challenging and rewarding. Recommended for all pricing enthusiasts and professionals!

創建者 Bhaskar S

Apr 19, 2020

Excellent course. Really enjoyed it throughout. Concepts are explained in a really nice manner.

創建者 Wang L

Aug 08, 2017

It's a very helpful course can improve my analyze skills whatever I'm a salesman or a buyer !!

創建者 Arun K

Aug 03, 2020

Very Nice course, looks simplistic but makes a lot of difference towards the understanding...

創建者 Poushali G

Jan 21, 2018

Good course on pricing...look forward to completing the rest of the three pending courses

創建者 Eladio M

Nov 17, 2018

Really useful course that I can recommend to every business manager

Excellent professors

創建者 Jason K

Jul 11, 2019

Really enjoyed the class. I would highly recommend this class to any business person.