AI is everywhere! By harnessing the power of Artificial Intelligence, businesses and marketers have amazing growth potential, and the opportunities to enhance marketing with AI are always expanding. But how can businesses use AI tools to drive their success and gain sustainable competitive advantages? What are the challenges faced by businesses as they implement AI into their marketing strategies?
Artificial Intelligence in Marketing
弗吉尼亚大学課程信息
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初級
No prior experience needed to participate in and benefit from this course.
完成時間大約為11 小時
英語（English）
字幕：英語（English）
您將學到的內容有
How to use data-driven AI to improve customer engagement
How to develop networked business models and leverage network effects
How to build a sustainable competitive advantage from data gathered on digital platforms
How to use algorithms, networks, and data to create AI Relationship Moments that are personalized to individual customers
您將獲得的技能
Business ModelDigital MarketingNetwork EffectsMarketing StrategyCustomer Engagement
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
可靈活調整截止日期
根據您的日程表重置截止日期。
初級
No prior experience needed to participate in and benefit from this course.
完成時間大約為11 小時
英語（English）
字幕：英語（English）
提供方
弗吉尼亚大学
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
教學大綱 - 您將從這門課程中學到什麼
完成時間為 2 小時
What Is AI?
Welcome to our course! We'll begin with an introduction to AI (artificial intelligence), where we'll define the term and explore the history of the technology. Then we'll dive into machine learning and deep learning, and see how algorithms are used to create effective AI such as Google Images and IBM’s Watson, the machine that was able to defeat human opponents on Jeopardy!
完成時間為 2 小時
7 個視頻 （總計 30 分鐘）, 2 個閱讀材料, 3 個測驗
完成時間為 2 小時
Networks and Network Effects
Can you imagine an autonomous self-driving Ford F150 truck? This week we'll explore the future of vehicles that will use AI to take on the open road and look at how preconceptions about brands and driverless cars may prove incorrect as the industry moves into the future. We'll also see how networks and network effects work to create AI capable of one day crossing the "Uncanny Valley" in the autonomous vehicle market.
完成時間為 2 小時
11 個視頻 （總計 31 分鐘）, 1 個閱讀材料, 2 個測驗
完成時間為 2 小時
Data-Driven AI
As businesses become more successful, they also become a more attractive target for competitors. But data-driven AI can provide a crucial edge. This week we'll explore how businesses use data to build a sustainable competitive advantage in their industries. We'll look at the fierce competition in the world of video streaming and explore how Disney+ seeks to overtake Netflix as the dominant streaming platform.
完成時間為 2 小時
9 個視頻 （總計 29 分鐘）, 2 個閱讀材料, 2 個測驗
完成時間為 4 小時
AI Relationship Moments
We've been introduced to the three forces that enable AI in marketing - algorithms, networks, and data - but how do they come together to give marketers a competitive advantage? This week we'll see how the three forces combine to form AI Relationship Moments that can drive effective AI marketing strategies. To illustrate this, we'll explore the innovations that have enabled the Washington Post to compete with the New York Times in the digital space. Patrick Cullen, senior director of Zeus technology at the Washington Post, will join Raj to discuss how these innovations have helped position the newspaper for an AI future.
完成時間為 4 小時
11 個視頻 （總計 42 分鐘）
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