課程信息
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第 2 門課程(共 6 門)

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中級

完成時間大約為11 小時

建議:3 hours/week...

英語(English)

字幕:英語(English)

第 2 門課程(共 6 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

中級

完成時間大約為11 小時

建議:3 hours/week...

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 2 小時

Randomness and Probability

Module 1 focuses on developing an understanding where randomness appears in marketing problems. You will learn basic rules for calculating the probability of outcomes. We will also examine how these rules can be applied to determine the value of information

...
3 個視頻 (總計 40 分鐘), 2 個閱讀材料, 1 個測驗
3 個視頻
Applications of Randomness & Probability12分鐘
Assessing the Value of Information14分鐘
2 個閱讀材料
How Customer Analytics is Speeding the Cure for Parkinson's10分鐘
Data Driven Donor Management1 小時 24 分
1 個練習
Module 115分鐘
2
完成時間為 3 小時

Conducting Monte Carlo Simulations in Excel

Building on the basics of randomness and probability discussed in Module 1, we examine the use of Monte Carlo simulations for incorporating randomness into business problems. Using Microsoft Excel, we will build a tool that conducts a Monte Carlo simulation. We will use this tool to evaluate the best course of action for a particular business problem.

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1 個視頻 (總計 33 分鐘), 4 個閱讀材料, 1 個測驗
4 個閱讀材料
Inventory Exercise for Excel Demonstration10分鐘
Explained: Monte Carlo Simulation10分鐘
How Our 2016 MLB Predictions Work10分鐘
The Advantages of Monte Carlo Simulations10分鐘
3
完成時間為 2 小時

Using Probability Distributions to Model Uncertainty

In Module 3, we look at the use of probability distributions as a means of characterizing uncertainty. We initially look at how uncertainty is incorporated into a general decision making framework. We then turn our attention to different probability distributions that can be used to model uncertainty, depending on the nature of the data. We examine the application of these probability distributions to assess the likelihood of events using features within Microsoft Excel.

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5 個視頻 (總計 51 分鐘), 1 個閱讀材料, 1 個測驗
5 個視頻
Properties of Random Variables8分鐘
Steps in Using Probability Functions10分鐘
Normal Distribution & Other Probability Models10分鐘
Warnings in Modeling Uncertainty6分鐘
1 個閱讀材料
Employee Yield Worksheet1 小時 10 分
1 個練習
Module 310分鐘
4
完成時間為 5 小時

Application: Designing Extended Service Warranty Plans

Building the the discussion of probability distributions in Module 3, we apply this knowledge to a specific application: the design of extended service warranty plans. We provide an overview of the business problem and discuss how to incorporate uncertainty in customers' use of the warranty plan using the Poisson distribution. Using Microsoft Excel, we design a spreadsheet tool that enables a user to adjust features of the service plans. By comparing firm profit under different scenarios, we investigate how different features of the service plan result in risk being shared by the consumer and the firm.

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4 個視頻 (總計 58 分鐘), 4 個閱讀材料, 1 個測驗
4 個視頻
Company Constraints & Decisions6分鐘
Questions to Investigate7分鐘
Extended Service Warranty Excel Exercise34分鐘
4 個閱讀材料
Should You Get An Extended Warranty?10分鐘
Don't Buy Extended Warranties10分鐘
Designing Extended Warranty Plans - Instructions & Excel Spreadsheet1 小時 10 分
Poisson Distribution Excel Sheet10分鐘
4.3
5 個審閱Chevron Right

來自Managing Uncertainty in Marketing Analytics的熱門評論

創建者 JPJun 13th 2017

In one word: USEFUL. And that is a lot these days. I use the concepts (and excel tools) everyday!

創建者 SIJun 5th 2017

Great course with very applicable skills for professional or personal life.

講師

Avatar

David Schweidel

Associate Professor of Marketing
Goizueta Business School

關於 艾莫利大学

Emory University, located in Atlanta, Georgia, is one of the world's leading research universities. Its mission is to create, preserve, teach and apply knowledge in the service of humanity....

關於 市场分析基础 專項課程

In this specialization you will learn how to: • Find, extract, organize and describe data to support business decisions • Identify, quantify and interpret relationships between variables • Derive customer insights from your data • Develop spreadsheet models to analyze data, evaluate risk and optimize business decisions • Present and justify a course of action to management The capstone project will give you an opportunity to apply what has been covered in the specialization to solve a marketing analytics problem....
市场分析基础

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