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學生對 艾莫利大学 提供的 Managing Uncertainty in Marketing Analytics 的評價和反饋

4.3
60 個評分
10 條評論

課程概述

Marketers must make the best decisions based on the information presented to them. Rarely will they have all the information necessary to predict what consumers will do with complete certainty. By incorporating uncertainty into the decisions that they make, they can anticipate a wide range of possible outcomes and recognize the extent of uncertainty on the decisions that they make. In Incorporating Uncertainty into Marketing Decisions, learners will become familiar with different methods to recognize sources of uncertainty that may affect the marketing decisions they ultimately make. We eschew specialized software and provide learners with the foundational knowledge they need to develop sophisticated marketing models in a basic spreadsheet environment. Topics include the development and application of Monte Carlo simulations, and the use of probability distributions to characterize uncertainty....

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1 - Managing Uncertainty in Marketing Analytics 的 10 個評論(共 10 個)

創建者 Jairo J N P

2017年6月13日

In one word: USEFUL. And that is a lot these days. I use the concepts (and excel tools) everyday!

創建者 S. J D I

2017年6月5日

Great course with very applicable skills for professional or personal life.

創建者 Alvin B

2021年1月23日

Thanks this course is hands-on!

創建者 Arjun S

2018年12月17日

tough but informative course

創建者 Lai K P

2020年7月12日

Great insights

創建者 Mona A A

2020年9月18日

GOOD

創建者 Arindam G

2020年6月11日

The instructor instructions were very brief for the assignments and tests. The questions in the test were very difficult to understand as to what answer is required.

創建者 Elena W

2017年9月25日

Just as other courses in the series, this course offers hands-on experience with statistical analysis and many opportunities to apply acquired learnings in practice.

創建者 Luciana R P

2020年5月18日

The subject is a bit more dense the the previous course, so i believe more support would be necessary.

Many students open topics on the forum saying that they could not follow one particular exercise and unfortunately nobody received a proper feedback.

創建者 Fred H

2017年5月19日

I needed a lot more guidance in this course.