課程信息
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第 3 門課程(共 4 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

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完成時間大約為9 小時

建議:4 weeks of study, 3-4 hours/week...

英語(English)

字幕:英語(English)

您將學到的內容有

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    Define the scope and subject matter of trademark protection

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    Evaluate the usefulness and limits of seeking trademark protection

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    Formulate a strategy for creating and protecting a strong trademark

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    Design processes to maintain ownership and control of a trademark and respond to possible infringement

您將獲得的技能

MarketingBrand ManagementStrategic PlanningValue Proposition

第 3 門課程(共 4 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為9 小時

建議:4 weeks of study, 3-4 hours/week...

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 4 小時

What is a Trademark?

What is a trademark? What can and cannot qualify as a trademark? This module answers these important threshold questions to begin our study of U.S. trademark law.

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5 個視頻 (總計 30 分鐘), 5 個閱讀材料, 4 個測驗
5 個視頻
The Policy Behind Trademarks7分鐘
What Can Qualify as a Trademark?3分鐘
Trademark vs. Other Important Company Identifiers6分鐘
Designations That Cannot be Trademarked9分鐘
5 個閱讀材料
Pre-Course Survey (Optional)10分鐘
Trademark Overview45分鐘
Examples of the Universe of Possible Trademarks15分鐘
Contrasting Trademarks to Company Registrations and Domain Names25分鐘
Limits on Trademark Protection45分鐘
4 個練習
Practice Quiz4分鐘
Practice Quiz4分鐘
Practice Quiz4分鐘
Graded Quiz10分鐘
2
完成時間為 2 小時

How to Choose the Right Trademark

What does it mean for a trademark to be "good?" What is a "strong" trademark? This module answers those questions, and demonstrates how to balance the sometimes competing interests of the marketing and legal departments of a business.

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6 個視頻 (總計 33 分鐘), 4 個閱讀材料, 6 個測驗
6 個視頻
The Importance of Enforceability2分鐘
Can You "Fix" a Descriptive Mark?4分鐘
Should You Search a Potential Mark?7分鐘
Designing a Clearance Search4分鐘
Interpreting the Search Results7分鐘
4 個閱讀材料
Different Perspectives on What Makes a Good Trademark45分鐘
Introduction to Secondary Meaning10分鐘
How to Search10分鐘
Optional Reading: Non-Legal Considerations10分鐘
6 個練習
Practice Quiz2分鐘
Practice Quiz6分鐘
Practice Quiz4分鐘
Practice Quiz4分鐘
Practice Quiz4分鐘
Graded Quiz15分鐘
3
完成時間為 3 小時

Why and How to Protect a Trademark

In this module, you will learn if, when, and how to file for official trademark protection.

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5 個視頻 (總計 30 分鐘), 2 個閱讀材料, 6 個測驗
5 個視頻
When Are You Ready to File an Application?6分鐘
Filing a Federal Trademark Application Part 15分鐘
Filing a Federal Trademark Application Part 24分鐘
What Happens After the Application is Filed?5分鐘
2 個閱讀材料
Overview of the Registration Process1小時
Overview of the Process After Filing10分鐘
6 個練習
Practice Quiz8分鐘
Practice Quiz6分鐘
Practice Quiz6分鐘
Practice Quiz
Practice Quiz10分鐘
Graded Quiz20分鐘
4
完成時間為 5 小時

How to Maintain a Mark and the Basics of Infringement

So you have a trademark - what now? This module will show you how to protect and police your trademark, as well as how to approach potential trademark infringement.

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4 個視頻 (總計 42 分鐘), 4 個閱讀材料, 4 個測驗
4 個視頻
Policing and Maintenance Part 19分鐘
Policing and Maintenance Part 211分鐘
Addressing Trademark Infringement13分鐘
4 個閱讀材料
Optional Reading: Safeguarding Your Trademark45分鐘
Discovering Infringement45分鐘
Concluding Thoughts10分鐘
Post-Course Survey (Optional)10分鐘
3 個練習
Practice Quiz6分鐘
Practice Quiz6分鐘
Practice Quiz2分鐘

講師

Avatar

Cynthia Dahl

Practice Professor of Law
Penn Law

關於 宾夕法尼亚大学

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

關於 知识产权法 專項課程

Intellectual property is the currency of the tech world. The pharmaceutical patent for Lipitor generated over $100 billion in revenue, the copyright for the Harry Potter franchise has generated over $25 billion to date, and the trademarked brands of the world’s largest tech companies now eclipse $100 billion in value. But what makes these intangible assets so valuable? Through the courses in this specialization, you will learn the differences between the various forms of U.S. intellectual property rights, including patents, copyrights, and trademarks, and their various applications to human innovations. Drawing from that knowledge, you will then work to develop a trademark strategy for a company, analyze a patent document, and address a copyright cease-and-desist request. After completing these hands-on projects, you will have the necessary framework to craft integrated intellectual property strategies tailored to an organization’s core business goals....
知识产权法

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