課程信息
4.0
22 ratings
8 reviews
New ideas based on high-technology research have a high failure rate because they hit the ground running with lopsided priorities and misalignments. Students complete this course with an Innovation Creed (“Why are you doing this?”) and a customized Idea Filter (“Are you working on the right priorities?”)—2 simple tools that steer concept-stage commercialization to success....
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100% 在線課程

立即開始,按照自己的計劃學習。
Calendar

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建議:1-3 hours/week

完成時間大約為12 小時
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English

字幕:English
Globe

100% 在線課程

立即開始,按照自己的計劃學習。
Calendar

可靈活調整截止日期

根據您的日程表重置截止日期。
Clock

建議:1-3 hours/week

完成時間大約為12 小時
Comment Dots

English

字幕:English

教學大綱 - 您將從這門課程中學到什麼

1

章節
Clock
完成時間為 3 小時

Week 1 - Case for Action

Welcome to the technology commercialization revolution! And Foundational starting point: Your Innovation Creed...
Reading
12 個視頻(共 96 分鐘), 1 個閱讀材料, 2 個測驗
Video12 個視頻
Welcome to the Revolution 16分鐘
Interview with Rob Clark, Senior Vice President for Research and Dean of Engineering & Applied Sciences 8分鐘
Interview with Duncan Moore, Vice Provost for Entrepreneurship 10分鐘
Innovation Creed Books 5分鐘
Dimensions around Innovation: Setting, Scope, Change 10分鐘
Dimensions around Innovation: Technology 6分鐘
Dimensions around Innovation: Integration5分鐘
Dimensions around Innovation: Reach 3分鐘
Personal Drivers: Your Innovation Creed9分鐘
Team Creed 4分鐘
Instructions for Week #1 Assignment4分鐘
Reading1 個閱讀材料
The TEAM Program10分鐘
Quiz2 個練習
Exam for Week 140分鐘
Innovation Creed Assignment12分鐘

2

章節
Clock
完成時間為 2 小時

Week 2 - Why so hard?

Top reasons why commercializing technology is so difficult...
Reading
6 個視頻(共 58 分鐘), 1 個測驗
Video6 個視頻
Top Challenges That Stunt Commercialization: #3 -­‐ #7 7分鐘
Top Challenges That Stunt Commercialization: #8 -­‐ #16 10分鐘
Questions That Uncover These Challenges 8分鐘
Interview with Andrew Ainslie, Dean of the Simon Graduate School of Business 9分鐘
Interview with Bill Anderson, Vice President of Business Development at Excelsior Medical 13分鐘
Quiz1 個練習
Exam for Week 240分鐘

3

章節
Clock
完成時間為 1 小時

Week 3 - Customizing Your Filter

Turning those challenges into an Idea Filter...
Reading
10 個視頻(共 66 分鐘), 1 個測驗
Video10 個視頻
Perfect Answers to the World’s Perfect Idea 9分鐘
Customizing YOUR Idea Filter: Add a Factor, Tweak the Wording, Assign Weights 6分鐘
Customizing YOUR Idea Filter: Calibrate the Rating Scale, Determine Hurdles 7分鐘
Test the Filter 5分鐘
Idea Filter Books 5分鐘
Medical Devices10分鐘
Week 3 Assignment Part 19分鐘
Idea Filter for Radical Invention 5分鐘
Week 3 Assignment Part 2 3分鐘
Quiz1 個練習
Idea Filter Assignment12分鐘

4

章節
Clock
完成時間為 2 小時

Week 4 - Discussing Filters from Different Creeds hard?

Customizing Your Idea Filter: the best ideas for your particular Creed and Examples of various Filters for differing dimensions of Creed...
Reading
12 個視頻(共 92 分鐘), 1 個測驗
Video12 個視頻
Life-Style Vs Investable/Scalable Innovation 6分鐘
Social Entrepreneurship7分鐘
Radical vs Incremental Innovation 15分鐘
Using the Filter: Green Crayon Filtering 7分鐘
Hypothetical Idea Being Scored 10分鐘
Using the Filter to Rate a Collection of Ideas 11分鐘
David Chauncey: Introduction & Filter Set Up11分鐘
David Chauncey: Corporate Business Development 4分鐘
David Chauncey: Rendering the Possibilities 5分鐘
David Chauncey: Sales Calls and the Back of an Envelope6分鐘
Closing Message 分鐘
Quiz1 個練習
Exam for Week 440分鐘
4.0
Briefcase

83%

通過此課程獲得實實在在的工作福利

熱門審閱

創建者 MSJan 15th 2017

It is a great course to take for anyone who is active in field of technology commercialization.

創建者 AFOct 30th 2017

Proved to be very useful for me personally. Would be great to see part 2 now!

講師

Mark Wilson

Lecturer in Entrepreneurship
Simon Business School

關於 University of Rochester

The University of Rochester is one of the nation's leading private universities. Located in Rochester, N.Y., the University provides exceptional opportunities for interdisciplinary study and close collaboration with faculty through its unique cluster-based curriculum. Its College, School of Arts and Sciences, and Hajim School of Engineering and Applied Sciences are complemented by its Eastman School of Music, Simon School of Business, Warner School of Education, Laboratory for Laser Energetics, School of Medicine and Dentistry, School of Nursing, Eastman Institute for Oral Health, and the Memorial Art Gallery....

常見問題

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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