課程信息

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This course gives you immediate access to the world leading sustainability and corporate social responsibility (CSR) practices.  Scandinavian firms dominate the major sustainability and CSR performance indicators including the Dow Jones Sustainability Index (DJSI).  In this course we explore the concepts of sustainability and CSR and focus attention on how Scandinavian firms, like Novo Nordisk, have achieved superior sustainability and CSR performances.  We consider what lessons can be drawn by managers and firms irrespective of where they may be located in the world.
Through this course, participants will:
• Gain appreciation of the concepts of sustainability and corporate social responsibility (CSR) and be able to situate these concepts within the broader debates about the role of business in society
• Understand the sustainability and CSR approaches by leading Scandinavian companies
• Describe how partnerships between companies, NGOs, and government are fundamental to the sustainability and CSR by Scandinavian companies
• Be able to describe the characterization of the “Scandinavian management” and the role Scandinavian management plays in sustainability and CSR approaches by Scandinavian firms
• Become familiarized with concept of “Scandinavian Cooperative Advantage” and understand how it challenges the dominant view of strategic management.

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初級

完成時間大約為12 小時

英語（English）

字幕：英語（English）

可分享的證書

完成後獲得證書

100% 在線

立即開始，按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

初級

完成時間大約為12 小時

英語（English）

字幕：英語（English）

教學大綱 - 您將從這門課程中學到什麼

週

1

週 1

完成時間為 4 小時

Introduction to Sustainability & Corporate Social Responsibility (CSR)

完成時間為 4 小時

8 個視頻（總計 55 分鐘）, 6 個閱讀材料, 3 個測驗

8 個視頻

1.1) Course Overview5分鐘

1.2) What is the purpose of business? From Adam Smith to Milton Friedman to Michael Porter.10分鐘

1.3a) What is sustainability? What is corporate social responsibility (CSR)?6分鐘

1.3b) Why do we need sustainability & CSR?8分鐘

1.3c) Interview with Professor Mette Morsing, Copenhagen Business School15分鐘

1.3d) Interview with Mads Øvlisen, former CEO Novo Nordisk & “Father of CSR in Denmark4分鐘

1.3e) Interview with Professor Ed Freeman, University of Virginia Darden & oft-cited as “Father of Stakeholder Theory”1分鐘

1.4) Reflections with Robert Strand2分鐘

6 個閱讀材料

"The Social Responsibility of Business is to Increase its Profits” by Milton Friedman10分鐘

Watch the Harvard Business Review video “Porter’s 5 Forces”10分鐘

Watch “What is Stakeholder Theory” with Professor Ed Freeman10分鐘

Read “The Origins of ‘the World’s Dumbest Idea’: Milton Friedman”10分鐘

Read the executive summary of “Creating Shared Value” by Michael Porter & Mark Kramer10分鐘

Watch the Daniel Pink video “Drive: The Surprising Truth about What Motivates us”10分鐘

3 個練習

1.2)30分鐘

1.3)30分鐘

1.4)30分鐘

週

2

週 2

完成時間為 2 小時

Scandinavia: An Introduction

完成時間為 2 小時

6 個視頻（總計 47 分鐘）, 3 個閱讀材料, 1 個測驗

6 個視頻

2.1) What is Scandinavia?4分鐘

2.2) Exploring sustainability & CSR in Scandinavia: My personal journey6分鐘

2.3) Why explore sustainability & CSR in Scandinavia?12分鐘

2.4) Scandinavian Creating Shared Value7分鐘

2.5a) What is Scandinavian culture?9分鐘

2.5b) Interview with Mads Øvlisen, former CEO Novo Nordisk & “Father of CSR in Denmark7分鐘

3 個閱讀材料

Read "Strategic Management in the Era of Cooperation: Toward a Theory of Scandinavian Cooperative Advantage" by Robert Strand10分鐘

Read Financial Times article "Scandinavia can be an inspiration for creating shared value" by Robert Strand10分鐘

Watch "Swedishness"10分鐘

1 個練習

2.1-2.5)30分鐘

週

3

週 3

完成時間為 2 小時

Scandinavian Leadership & Management

完成時間為 2 小時

4 個視頻（總計 41 分鐘）, 1 個閱讀材料, 2 個測驗

4 個視頻

3.1) What does Scandinavian leadership & management look like?2分鐘

Conversation with Mads Øvlisen Part A10分鐘

Conversation with Mads Øvlisen Part B10分鐘

Conversation with Mads Øvlisen Part C16分鐘

1 個閱讀材料

Scandinavian Creating Shared Value10分鐘

2 個練習

Quiz 3.1)30分鐘

Quiz 3.2-3.3)30分鐘

週

4

週 4

完成時間為 1 小時

Case study of a Scandinavian sustainability leader: Novo Nordisk

完成時間為 1 小時

3 個視頻（總計 29 分鐘）

3 個視頻

4.1) Introduction to a global sustainability leader: Novo Nordisk1分鐘

Conversation with Susanne Stormer Part A18分鐘

Conversation with Susanne Stormer Part B8分鐘

1 個練習

4.1-4.3)30分鐘

常見問題

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I purchase the Certificate?

When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?

You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.
Is financial aid available?

Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You’ll be prompted to complete an application and will be notified if you are approved. Learn more.

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Sustainable Vikings: Sustainability & Corporate Social Responsibility in Scandinavia