課程概述

How do consumers see your brand relative to your competitors? How should a new product be positioned when it’s launched? Which customer segments are most interested in our current offerings? For these questions and many others, surveys remain the tried and true method for gaining marketing insights. From one-off customer satisfaction surveys to brand tracking surveys that are administered on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers. In Analytic Methods for Survey Data, learners will become familiar with established statistical methods for converting survey responses to insights that can support marketing decisions. Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling. These techniques are presented within the STP (Segmentation, Positioning, Targeting) Framework, enabling learners to apply the analytic techniques to develop a marketing strategy. It is recommended that you complete the Meaningful Marketing Insights course offered by Coursera before taking this course. Note: This course would require using XL Stat, an Excel Add-on that students would need to purchase. XL Stat offers a 30-day free trial, so students could complete this course without incurring additional expense....

學生對艾莫利大学提供的 Survey analysis to Gain Marketing Insights 的評價和反饋

課程概述

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1 - Survey analysis to Gain Marketing Insights 的 7 個評論（共 7 個）

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學生對 艾莫利大学 提供的 Survey analysis to Gain Marketing Insights 的評價和反饋

課程概述

熱門審閱

EW

MM

1 - Survey analysis to Gain Marketing Insights 的 7 個評論（共 7 個）

熱門在線課程

熱門在線專項課程

在線證書

在線學位課程

Coursera

社區

更多

學生對艾莫利大学提供的 Survey analysis to Gain Marketing Insights 的評價和反饋