Chevron Left
返回到 Survey analysis to Gain Marketing Insights

學生對 艾莫利大学 提供的 Survey analysis to Gain Marketing Insights 的評價和反饋

4.5
94 個評分
12 條評論

課程概述

How do consumers see your brand relative to your competitors? How should a new product be positioned when it’s launched? Which customer segments are most interested in our current offerings? For these questions and many others, surveys remain the tried and true method for gaining marketing insights. From one-off customer satisfaction surveys to brand tracking surveys that are administered on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers. In Analytic Methods for Survey Data, learners will become familiar with established statistical methods for converting survey responses to insights that can support marketing decisions. Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling. These techniques are presented within the STP (Segmentation, Positioning, Targeting) Framework, enabling learners to apply the analytic techniques to develop a marketing strategy. It is recommended that you complete the Meaningful Marketing Insights course offered by Coursera before taking this course. Note: This course would require using XL Stat, an Excel Add-on that students would need to purchase. XL Stat offers a 30-day free trial, so students could complete this course without incurring additional expense....

熱門審閱

EW
2017年12月5日

Great course, with a much broader content than reflected in the title, allowing to gain insight by using regression analysis of survey data.

MM
2019年12月24日

nice course to understand practical application of taking surveys and analyzing them

篩選依據:

1 - Survey analysis to Gain Marketing Insights 的 13 個評論(共 13 個)

創建者 Manikanta M

2019年12月25日

nice course to understand practical application of taking surveys and analyzing them

創建者 Elena W

2017年12月6日

Great course, with a much broader content than reflected in the title, allowing to gain insight by using regression analysis of survey data.

創建者 Anup B

2019年12月28日

Explained in very systematic manner. Thanks!

創建者 Sofia G

2020年3月23日

As a marketer, this is what i needed!

創建者 Kevin C

2019年1月21日

Amazing course!

創建者 Flt L G R

2020年6月16日

THANKS...

創建者 Sonja G

2017年8月19日

Well taught class

創建者 Chase M

2017年7月23日

Interesting concepts but would have enjoyed class more if it did not rely on a proprietary analytics tool

創建者 Simon J A H

2020年11月15日

Recommended course! Information provided straight to the point.

創建者 Alvin B

2020年12月15日

This course if very useful for Business and Entrepreneurs

創建者 Divya K

2021年7月17日

a​wesome course, great instructor. very happy i took it.

創建者 Khoder K T

2021年1月17日

very useful

創建者 Riccardo G

2021年6月11日

Insights are interesting but cannot be called a course: I finished it in 2/3 hours