Lesson 5-1.1 Identifying and Understanding Need, Drivers, and Context Elements

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From the course by 伊利诺伊大学香槟分校
自给自足的市场
22 ratings
伊利诺伊大学香槟分校
22 ratings
From the lesson
Identifying Needs and Generating Ideas
In this module you will learn about understanding needs in subsistence contexts. You will also learn about a structured approach to generating ideas for addressing the needs in subsistence marketplaces.

Meet the Instructors

  • Madhu Viswanathan
    Madhu Viswanathan
    Diane and Steven N. Miller Professor in Business
    Department of Business Administration

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