In this course, you will develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. We will explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy including SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses.
提供方
IBM & Darden Digital Strategy 專項課程弗吉尼亚大学达顿学校基金会課程信息
5,777 次近期查看
可靈活調整截止日期
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可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 1 門課程（共 6 門）
初級
Interest or experience in digital strategy or business strategy
完成時間大約為5 小時
英語（English）
字幕：英語（English）
您將學到的內容有
Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation
您將獲得的技能
- strategy
- Swot Analysis
- Value Proposition
- Competitiveness
可靈活調整截止日期
根據您的日程表重置截止日期。
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 1 門課程（共 6 門）
初級
Interest or experience in digital strategy or business strategy
完成時間大約為5 小時
英語（English）
字幕：英語（English）
提供方
弗吉尼亚大学达顿学校基金会
The Darden School Foundation is an independent, nonprofit, tax-exempt corporation that supports the Darden School of Business at The University of Virginia and its academic mission by offering Darden's top-ranked Executive Education programs, and the UVA Inn at Darden Conference and Event Center.
授課大綱 - 您將從這門課程中學到什麼
完成時間為 1 小時
The Strategist's Toolkit
In this module, we'll discuss what we mean by business strategy and why it's important to an organization's competitive positioning. You'll learn about the strategic analysis and the SWOT, competitor, and environmental analysis tools and then have an opportunity to apply two of these tools in the Google case study. Enjoy learning!
完成時間為 1 小時
10 個視頻 （總計 44 分鐘）
完成時間為 2 小時
Analyzing Industry Structure
In this module, we'll explore how to assess an industry's structure and how the competitive dynamics in an industry affect profitability. We'll go into depth with the five forces tool, a common and highly influential analytical framework that helps you understand key factors that shape the nature of competition in a specific industry environment. You'll get a chance to apply this tool in the Redhook case study. Enjoy analyzing!
完成時間為 2 小時
10 個視頻 （總計 66 分鐘）
完成時間為 1 小時
Firm Capabilties
In this module, we'll examine the tangible and intangible assets that form an organization's strength. We'll show you in depth how to complete a capabilities analysis and how to use this analysis to guide decision making. You'll get a chance to apply this tool in the Apple case study to clarify the major activities, skills, and resources that drive value to Apple's customers. Happy analyzing!
完成時間為 1 小時
8 個視頻 （總計 43 分鐘）
完成時間為 1 小時
Competitive Position
In this module, we'll explore firms' competitive positioning relative to rivals and analyze the advantages and disadvantages of four generic competitive positions firms occupy. We'll use the easy and intuitive strategy maps tool to develop an at-a-glance communication about firm positioning. This visual approach will help spark discussion about drivers of positioning and help you determine the best approach for your firm. You will have a chance to deepen your understanding of how to utilize this tool in the Piaggio case study.
完成時間為 1 小時
7 個視頻 （總計 40 分鐘）
關於 IBM & Darden Digital Strategy 專項課程
This Specialization was designed to combine the most current business research in digital transformation and strategy with the most up-to-date technical knowledge of the technologies that are changing how we work and do business to enable you to advance your career. By the end of this Specialization, you will have an understanding of the three technologies impacting all businesses: artificial intelligence, cloud computing, and data science. You will also be able to develop or advance a digital transformation strategy for your own business using these technologies. This specialization will help managers understand technology and technical workers to understand strategy, and is ideal for anyone who wants to be able to help lead projects in digital transformation and technical and business strategy.
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