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學生對 加州大学尔湾分校 提供的 Strategies for Converting and Retaining Customers Online 的評價和反饋

34 個評分
4 條評論


Welcome to Course 2 of the E-Marketing Specialization: Strategies for Converting and Retaining Customers Online. In this course, we will begin with an introduction to Search Engine Marketing. We will then explore elements of an effective marketing campaign, landing pages, and strategies for converting and retaining your customer base. You are highly encouraged to use this course experience to begin building a digital marketing plan for your current or future business. The activities in this course are all designed to guide you through different sections of a digital marketing plan. Our learning goals for this course are to: - Explore how to leverage keywords and search engine marketing in your ad campaigns - Develop a sample pay per click (PPC) ad campaign that aligns with your marketing goals - Analyze a landing page and identify successful and unsuccessful elements - Recognize how to apply calls-to-action to increase customer conversion - Identify tactics of customer conversion and retention to add to your digital marketing plan...



1 - Strategies for Converting and Retaining Customers Online 的 4 個評論(共 4 個)

創建者 Elizabeth N C


key points are missing in practice and I delve into each topic and add a case study that resembles a real case.

創建者 Mohammad M


This course provides essential materials in order to acquaintance with the latest tools about search engine marketing. I strongly recommend it.

創建者 Eduardo .


G​reat Course

創建者 Mapula M


So far the content has been easy to follow and interesting for beginners. I am happy with the course work.