Welcome to Course 2 of the E-Marketing Specialization: Strategies for Converting and Retaining Customers Online. In this course, we will begin with an introduction to Search Engine Marketing. We will then explore elements of an effective marketing campaign, landing pages, and strategies for converting and retaining your customer base.
No prior experience is required, however some familiarity with basic marketing concepts is helpful.
Since 1965, the University of California, Irvine has combined the strengths of a major research university with the bounty of an incomparable Southern California location. UCI’s unyielding commitment to rigorous academics, cutting-edge research, and leadership and character development makes the campus a driving force for innovation and discovery that serves our local, national and global communities in many ways.
- 5 stars78.57%
- 4 stars17.85%
- 3 stars3.57%
來自STRATEGIES FOR CONVERTING AND RETAINING CUSTOMERS ONLINE的熱門評論
This course provides essential materials in order to acquaintance with the latest tools about search engine marketing. I strongly recommend it.
I've learned a lot through this course. 100% helpful in the real world.
So far the content has been easy to follow and interesting for beginners. I am happy with the course work.
關於 E-Marketing 專項課程
In this specialization, students will explore the continually evolving platforms and channels of digital marketing and learn how to define and build an audience through social media, search engine marketing, and website optimization. Areas of study include mobile-first marketing, microsites, and how to measure and track conversion through analytical tools. Get ready to review and practice the most relevant digital tactics for your marketing goals.