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战略管理, 哥本哈根商学院

2,100 個評分
491 個審閱


The world of business strategy is in transition. What used to work doesn't anymore -- not necessarily. This course prepares you to think strategically in an age when companies like Apple, Google, and Microsoft have become more valuable (in market cap terms) than companies like Exxon. Today, business value and competitive advantage arise more often from consumer perceptions of what is "cool" than from physical assets or economies of scale. In this course -- the first of a three-course specialization tailored specifically for the age of creativity and innovation -- you will gear up for the challenges of strategy formulation and implementation in a 21st century business. After taking the course, you'll be able to: - Explain why "doing" strategy is considered "the high point of managerial activity" (Mintzberg); - Recognize and avoid the old, tired ideas about strategy that are still out there, so you can adopt fresher, better ideas; - Point out how doing strategy has changed because of advancing technology and globalization; - Prepare for the Capstone Project for the Strategic Management and Innovation Specialization...


創建者 TV

Sep 21, 2016

I liked the course a lot, the references were great and gave me great insight about Strategic Management. The lecturer was really good, specially if you compare him to the one in Strategy Formulation.

創建者 S

May 13, 2017

Awesome Course. Very well explanation of the concepts and the material content is fabulous. I will definitely recommend this course to my contacts who are interested in pursuing business strategy.


478 個審閱

創建者 Diego Arturo Chavez Honores

Feb 15, 2019

Great course, but you could upload the SILDES to review the content of the topics.

創建者 Ahmed Mohammed Ali Sedeek

Feb 12, 2019

this course was very informative

創建者 suryadi

Feb 12, 2019

Great course

創建者 Mennat Allah Ayman

Feb 11, 2019

it helped me in making a strategic plane

創建者 Mary-Brenda Akoda

Feb 11, 2019

Excellent course. Open my mind up to how strategy has been carried out for so many years.

創建者 Chukwuemeka Ezeokwelume

Feb 06, 2019

Awesome lectures with real life examples. It changed how view the business world.


Feb 06, 2019

Nice course

創建者 Douglas Luciano

Feb 04, 2019


創建者 Mayara Vivian dos Prazeres Cruz

Feb 02, 2019

Love the course!!!

創建者 Sathyanandan Mahadevan

Jan 25, 2019

Very well structured course, taking thru the theories and approaches while formulating strategies.