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Strategic Management, Copenhagen Business School

2,034 個評分
475 個審閱


The world of business strategy is in transition. What used to work doesn't anymore -- not necessarily. This course prepares you to think strategically in an age when companies like Apple, Google, and Microsoft have become more valuable (in market cap terms) than companies like Exxon. Today, business value and competitive advantage arise more often from consumer perceptions of what is "cool" than from physical assets or economies of scale. In this course -- the first of a three-course specialization tailored specifically for the age of creativity and innovation -- you will gear up for the challenges of strategy formulation and implementation in a 21st century business. After taking the course, you'll be able to: - Explain why "doing" strategy is considered "the high point of managerial activity" (Mintzberg); - Recognize and avoid the old, tired ideas about strategy that are still out there, so you can adopt fresher, better ideas; - Point out how doing strategy has changed because of advancing technology and globalization; - Prepare for the Capstone Project for the Strategic Management and Innovation Specialization...


創建者 TV

Sep 21, 2016

I liked the course a lot, the references were great and gave me great insight about Strategic Management. The lecturer was really good, specially if you compare him to the one in Strategy Formulation.

創建者 S

May 13, 2017

Awesome Course. Very well explanation of the concepts and the material content is fabulous. I will definitely recommend this course to my contacts who are interested in pursuing business strategy.


462 個審閱

創建者 Ingrid Wootton

Dec 06, 2018

This course is pure joy! Varied, interesting, intense. I can't put the computer down!

創建者 Pacutho Sarah Anyaliel

Dec 04, 2018

The course content was very pertinent to current situations and clearly presented. Opened my eyes to a lo in my present position.

創建者 Peter Hartwig

Dec 03, 2018

Great material, I'm picking up a lot of things. My only thing is that the quizzes seem to have been written to be riddles more than questions.

創建者 Bruno Saraiva de Castro Chaves

Nov 22, 2018

Adquirir conhecimento e conhecer novas práticas, são fundamentais!

O conteúdo é muito interessante e desafiador!

創建者 Orkun Uygur

Nov 20, 2018

Thank you Professor R.Austin. Great Course

創建者 Federico Vitali

Nov 19, 2018

One of the best courses I took on Coursera. Highly engaging.

創建者 Ramakrishnan Bashyam

Nov 04, 2018

The course had some case scenarios to deal with and learn. I did learn some aspects, but some of the aspects are very generic and logical.

創建者 HANDINA,James

Nov 03, 2018


創建者 Phụng Nguyễn Phước

Nov 02, 2018

Good way to improve your business

創建者 Dibyajyoti Laha

Nov 01, 2018

Really like the way the concepts are being taught. Very structured.