課程信息
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開始攻讀學位

嘗試觀看 Illinois iMBA 學位 學位的課程視頻、閱讀課程以及完成自主學習作業

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為15 小時

建議:4 hours/week...

英語(English)

字幕:英語(English)

您將獲得的技能

Business ModelInnovationBusiness ValueInnovation Management

開始攻讀學位

嘗試觀看 Illinois iMBA 學位 學位的課程視頻、閱讀課程以及完成自主學習作業

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為15 小時

建議:4 hours/week...

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 1 小時

Course Orientation

You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.

...
2 個視頻 (總計 13 分鐘), 5 個閱讀材料, 1 個測驗
2 個視頻
Welcome from Professor Raj Echambadi!9分鐘
5 個閱讀材料
Syllabus10分鐘
About the Discussion Forums10分鐘
Glossary10分鐘
Description of Organizations and Brands10分鐘
Social Media10分鐘
1 個練習
Orientation Quiz10分鐘
完成時間為 3 小時

Module 1: Finding Your Innovation Sweet Spot: Crafting a Great Value Proposition

The first module will essentially lay the foundation for the strategic innovation course. You will gain an understanding of the concept of strategic innovation and the building blocks of innovation. You will also learn about prospect theory and how it relates to developing successful winning innovations. Finally, you will learn about developing customer value propositions that form the basis of delivering unique value to consumers.

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9 個視頻 (總計 88 分鐘), 2 個閱讀材料, 5 個測驗
9 個視頻
A Concise Framework to Analyze Innovation Problems - Part 19分鐘
A Concise Framework to Analyze Innovation Problems - Part 25分鐘
Prospect Theory: Minimizing Losses and Maximizing Gains22分鐘
Marketing Myopia: Focus on "Needs" for Long-Term Advantage13分鐘
Developing a Value Proposition - Part 112分鐘
Developing a Value Proposition - Part 210分鐘
The Case of DeWalt Tools5分鐘
Module 1 Summary4分鐘
2 個閱讀材料
Module 1 Overview10分鐘
Module 1 Readings10分鐘
5 個練習
Lesson 1-1 Practice Quiz4分鐘
Lesson 1-2 Practice Quiz6分鐘
Lesson 1-3 Practice Quiz4分鐘
Lesson 1-4 Practice Quiz6分鐘
Module 1 Quiz22分鐘
2
完成時間為 4 小時

Module 2: There Is More to a Product Than Just Function: Assessing Industry Trends

The second module will focus on a detailed view of innovation and how it relates to the various stakeholders, including consumers, firms, and the overall industry. More importantly, you will learn to assess industry context as you make important innovation decisions. First, you will gain an understanding of concept of the innovation adoption lifecycle and how innovations diffuse in a population of consumers. Then, you will learn about the concepts of the tipping points in an innovation lifecycle, i.e., sales takeoff and firm takeoff for an innovation in a particular new-to-the-world industry. Next, we will study the “failure framework” to examine issues of “overshooting” consumer demand by firms by mapping product performance and consumer expectations trajectories in an innovation context. Finally, you will learn about the different types of innovations and understand the concept of dominant design.

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9 個視頻 (總計 67 分鐘), 2 個閱讀材料, 6 個測驗
9 個視頻
Innovation Adoption Lifecycle5分鐘
Will the "New-to-the-World" Innovation Fly? A Discussion of Sales Takeoff and Firm Takeoff Points - Part 19分鐘
Will the "New-to-the-World" Innovation Fly? A Discussion of Sales Takeoff and Firm Takeoff Points - Part 210分鐘
Mapping Performance and Expectations in an Innovation Context - Part 18分鐘
Mapping Performance and Expectations in an Innovation Context - Part 27分鐘
Types of Innovations8分鐘
Module 2 Summary4分鐘
The Evolution of the PC Industry7分鐘
2 個閱讀材料
Module 2 Overview10分鐘
Module 2 Readings10分鐘
5 個練習
Lesson 2-1 Practice Quiz4分鐘
Lesson 2-2 Practice Quiz6分鐘
Lesson 2-3 Practice Quiz6分鐘
Lesson 2-4 Practice Quiz2分鐘
Module 2 Quiz20分鐘
3
完成時間為 2 小時

Module 3: Developing Winning Products: Sometimes Less Is More

The third module will touch upon the innovation adoption lifecycle, moving further into managing new product innovations. Beginning with the concept of crossing the chasm, you will learn about the trajectory of a product across the various stages in its life cycle. We will also discuss the process of customer journey mapping and its application in innovative product development. You will learn about developing innovative products from the nascent stages to the mature stages to achieve the perfect product-market fit. Next, we will study the product configuration map to understand its implications in building winning products.

...
7 個視頻 (總計 70 分鐘), 2 個閱讀材料, 5 個測驗
7 個視頻
Crossing Over from Niche Markets to Mass-Market Dominance9分鐘
Customer Journey Maps: Identifying Moments of Truth15分鐘
General Philosophy About Building Great Products7分鐘
Product Configuration Maps: How to Develop Winning Products17分鐘
Module 3 Summary4分鐘
The Case of Wikipedia11分鐘
2 個閱讀材料
Module 3 Overview10分鐘
Module 3 Readings10分鐘
5 個練習
Lesson 3-1 Practice Quiz6分鐘
Lesson 3-2 Practice Quiz4分鐘
Lesson 3-3 Practice Quiz4分鐘
Lesson 3-4 Practice Quiz6分鐘
Module 3 Quiz20分鐘
4
完成時間為 4 小時

Module 4: Executing Innovative Business Models: The Whole Is Bigger Than the Sum of Its Parts

With the fourth module, we will examine the elements of a business model. A business model is highly critical to the success of a company. You will learn about the advantages of a well-articulated innovative business model and how it can be constructed depending on the company capabilities and customer sensibilities. We will look at individual components of a business model and understand the necessity for developing synergies between each of the components. We will then focus on understanding a popular framework called the business model canvas. Finally, we will discuss the specific steps in designing cutting-edge business models through detailed analysis of several examples.

...
9 個視頻 (總計 74 分鐘), 2 個閱讀材料, 5 個測驗
9 個視頻
How Do Innovative Business Models Help Companies? - Part 112分鐘
How Do Innovative Business Models Help Companies? - Part 211分鐘
Elements of a Business Model and Business Model Canvas - Part 15分鐘
Elements of a Business Model and Business Model Canvas - Part 29分鐘
Designing Innovative Business Models - Part 17分鐘
Designing Innovative Business Models - Part 29分鐘
Module 4 Summary4分鐘
The Case of the Newspaper Industry10分鐘
2 個閱讀材料
Module 4 Overview10分鐘
Module 4 Readings10分鐘
4 個練習
Lesson 4-1 Practice Quiz6分鐘
Lesson 4-2 Practice Quiz6分鐘
Lesson 4-3 Practice Quiz6分鐘
Module 4 Quiz24分鐘
完成時間為 9 分鐘

Course Conclusion

...
1 個視頻 (總計 4 分鐘)
4.8
42 個審閱Chevron Right

33%

完成這些課程後已開始新的職業生涯

25%

通過此課程獲得實實在在的工作福利

來自Strategic Innovation: Building and Sustaining Innovative Organizations的熱門評論

創建者 GLFeb 21st 2019

The course is great! The product cycle, business model and the tool that this Innovation course offers makes total sense and are useful to help you track your way to success on innovation segment.

創建者 GPMay 5th 2018

Exceptional course. Interesting and chock-full of new ideas that can easily be put to practical use in solving management, process, and organizational challenges -- any why there are challenges.

講師

Avatar

Raj Echambadi

Alan J. and Joyce D. Baltz Professor | Sr. Associate Dean for Strategic Innovation
Department of Business Administration, College of Business
Avatar

E. Geoffrey Love

Associate Professor
Department of Business Administration, Gies College of Business

領先獲取學位

此 課程 隸屬於 伊利诺伊大学香槟分校 提供的 100% 在線 Master of Business Administration (iMBA)。立即開始學習開放課程或專項課程,觀看 iMBA 教師的課程並完成自主學習作業。 完成每門課程後,您將獲得一個證書,您可以添加到 LinkedIn 和簡歷中。 如果申請並被錄取參加全部課程,您的課程將計入您的學位學習進程。

關於 伊利诺伊大学香槟分校

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

關於 Innovation: From Creativity to Entrepreneurship 專項課程

In a world characterized by volatility, uncertainty, complexity, and ambiguity, leaders require innovation skills. Thinking flexibly and developing an entrepreneurial mindset are critical to thriving in uncertain business environments. This specialization addresses how to recognize and question assumptions and constraints so as to identify and capitalize on opportunities. Innovation is needed within existing organizations and to found new organizations. Learning to change the rules of the game by creating innovative value propositions and discovering new market positions for sustained competitive advantage are some of the actionable lessons in this specialization. This specialization will be of value to both aspiring and practicing entrepreneurs as well as employees in established firms who are interested in becoming innovative leaders in an interconnected world....
Innovation: From Creativity to Entrepreneurship

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