Chevron Left
返回到 Strategic Innovation: Building and Sustaining Innovative Organizations

學生對 伊利诺伊大学香槟分校 提供的 Strategic Innovation: Building and Sustaining Innovative Organizations 的評價和反饋

4.8
457 個評分
93 條評論

課程概述

Innovation strategy is about creating unique value for consumers by delivering a great product that satisfies their needs and capturing value back from consumers. At the core of a successful innovation strategy is a great product concept. Product is an all-encompassing term that includes physical goods, intangible services, and even ideas. There are three pillars to a successful product strategy: a clear understanding of (a) the target customers (WHO), (b) the specific elements of the product offering (WHAT) that satisfies consumer needs and dovetails with company capabilities, and (c) the tactical plans to reach end consumers (HOW). The value proposition has to be embedded in a coherent business model in order to create and capture value. But well-laid innovation plans can go awry without a consideration of the business ecosystem that includes competitors, collaborators, including suppliers, distributors, and retailers, or the contextual environment in which the company operates. In an interdependent world, fostering an integrated ecosystem is critically important for companies interested in maximizing the odds of innovation success. Drawing from many years of research, this course will offer a set of frameworks, tools, and concepts in order to develop innovative strategies in a holistic way so as to achieve leadership positions....

熱門審閱

GA

Jan 11, 2020

An excellent course.\n\nI am trying to complete it as soon as possible since I am busy with my work and MBA study. Then I have a plan to start with another course on my list.\n\nThanks to all the team

T

Nov 05, 2019

I very much enjoyed completing my first course in coursera! It was very convenient with my schedule and I will be continuing these courses until I receive full completion in this particular course.

篩選依據:

51 - Strategic Innovation: Building and Sustaining Innovative Organizations 的 75 個評論(共 90 個)

創建者 Andrew C

Apr 05, 2018

Great class! Innovation is key to sustainability.

創建者 Dr. G M Z

May 13, 2020

Good Presentation...Hands on for Dr.Elambadi Raj

創建者 Nadia G

Apr 01, 2019

Really great learning in this course- Thank you!

創建者 DR. M R

May 02, 2020

course is very advanced and well useful to us

創建者 OLUFSEN, B

Apr 01, 2017

An outstanding course with a great Professor!

創建者 zubin v

Apr 16, 2019

Excellent. Practical. Put to Use immediately

創建者 Emeka J E

Apr 25, 2019

Great and empowering course for innovation.

創建者 AKSHAT K

Apr 22, 2020

great course! learn a lot from this course

創建者 Amy K

Apr 15, 2020

great class, deep and applicable content.

創建者 Artem A

Apr 06, 2020

Awesome course on strategic innovation!

創建者 Uda A A

Mar 16, 2020

Hope to implement this course soon

創建者 Steve W

Apr 24, 2017

Great videos; clear communication

創建者 Poate V N K

May 26, 2020

Excellent teaching method !!!

創建者 1801890

May 20, 2020

valuable material , thank you

創建者 Muthukumar S

Feb 25, 2019

Good and interesting Course

創建者 Sandeep K

Apr 06, 2019

Great Learning Experience!

創建者 Shreeram G K

May 09, 2020

v,good and well explained

創建者 Manuel M

May 11, 2018

Awesome relevant content.

創建者 Shashank M

Apr 16, 2020

I enjoyed this course!

創建者 Mustafa A H

Apr 09, 2019

c

r

e

a

t

ive innovative

創建者 Hani A

Oct 04, 2018

Really Great Course

創建者 Chris L

May 20, 2017

Innovative course

創建者 MARIMUTHU M

May 19, 2020

Very good course

創建者 Mario F

Apr 02, 2020

Excellent class.

創建者 Dima S

Nov 01, 2017

Very nice one!