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學生對 伊利诺伊大学香槟分校 提供的 Strategic Innovation: Building and Sustaining Innovative Organizations 的評價和反饋

757 個評分
168 條評論


Innovation strategy is about creating unique value for consumers by delivering a great product that satisfies their needs and capturing value back from consumers. At the core of a successful innovation strategy is a great product concept. Product is an all-encompassing term that includes physical goods, intangible services, and even ideas. There are three pillars to a successful product strategy: a clear understanding of (a) the target customers (WHO), (b) the specific elements of the product offering (WHAT) that satisfies consumer needs and dovetails with company capabilities, and (c) the tactical plans to reach end consumers (HOW). The value proposition has to be embedded in a coherent business model in order to create and capture value. But well-laid innovation plans can go awry without a consideration of the business ecosystem that includes competitors, collaborators, including suppliers, distributors, and retailers, or the contextual environment in which the company operates. In an interdependent world, fostering an integrated ecosystem is critically important for companies interested in maximizing the odds of innovation success. Drawing from many years of research, this course will offer a set of frameworks, tools, and concepts in order to develop innovative strategies in a holistic way so as to achieve leadership positions....



An excellent course.\n\nI am trying to complete it as soon as possible since I am busy with my work and MBA study. Then I have a plan to start with another course on my list.\n\nThanks to all the team


I very much enjoyed completing my first course in coursera! It was very convenient with my schedule and I will be continuing these courses until I receive full completion in this particular course.


151 - Strategic Innovation: Building and Sustaining Innovative Organizations 的 164 個評論(共 164 個)

創建者 Oziel C


I would like to have more readings available in order to reinforce the learning.

創建者 Bahaeddine F


Well formed introduction to the Entrepreneurship world and challenging essays!

創建者 YAN B


This course is fairly good, while a little difficult for beginners to learn.

創建者 Hernan M


The best way to continuous learning and improve yourself and from the best!

創建者 shokoufeh P


very good information , interesting video and very eye opening.

創建者 Sharad K


Very well crafted and explained.. Really beneficial..

創建者 Refaat M E E S A


i enjoyed it very much

創建者 JUAN H


Very good training!

創建者 Shubham J


best experience

創建者 Anil


good course

創建者 YAP W W M


the course is wayyy too long and sometimes it feels like fluff

創建者 Nitzia S R d L



創建者 Aditya A


I didnt receive my certificate

創建者 Shreyash S