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學生對 伊利诺伊大学香槟分校 提供的 Strategic Innovation: Building and Sustaining Innovative Organizations 的評價和反饋

4.8
757 個評分
168 條評論

課程概述

Innovation strategy is about creating unique value for consumers by delivering a great product that satisfies their needs and capturing value back from consumers. At the core of a successful innovation strategy is a great product concept. Product is an all-encompassing term that includes physical goods, intangible services, and even ideas. There are three pillars to a successful product strategy: a clear understanding of (a) the target customers (WHO), (b) the specific elements of the product offering (WHAT) that satisfies consumer needs and dovetails with company capabilities, and (c) the tactical plans to reach end consumers (HOW). The value proposition has to be embedded in a coherent business model in order to create and capture value. But well-laid innovation plans can go awry without a consideration of the business ecosystem that includes competitors, collaborators, including suppliers, distributors, and retailers, or the contextual environment in which the company operates. In an interdependent world, fostering an integrated ecosystem is critically important for companies interested in maximizing the odds of innovation success. Drawing from many years of research, this course will offer a set of frameworks, tools, and concepts in order to develop innovative strategies in a holistic way so as to achieve leadership positions....

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GA
2020年1月10日

An excellent course.\n\nI am trying to complete it as soon as possible since I am busy with my work and MBA study. Then I have a plan to start with another course on my list.\n\nThanks to all the team

T
2019年11月4日

I very much enjoyed completing my first course in coursera! It was very convenient with my schedule and I will be continuing these courses until I receive full completion in this particular course.

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151 - Strategic Innovation: Building and Sustaining Innovative Organizations 的 164 個評論(共 164 個)

創建者 Oziel C

2017年10月22日

I would like to have more readings available in order to reinforce the learning.

創建者 Bahaeddine F

2020年4月27日

Well formed introduction to the Entrepreneurship world and challenging essays!

創建者 YAN B

2019年5月31日

This course is fairly good, while a little difficult for beginners to learn.

創建者 Hernan M

2019年2月27日

The best way to continuous learning and improve yourself and from the best!

創建者 shokoufeh P

2020年10月5日

very good information , interesting video and very eye opening.

創建者 Sharad K

2020年6月30日

Very well crafted and explained.. Really beneficial..

創建者 Refaat M E E S A

2019年6月9日

i enjoyed it very much

創建者 JUAN H

2020年8月11日

Very good training!

創建者 Shubham J

2020年7月16日

best experience

創建者 Anil

2017年8月10日

good course

創建者 YAP W W M

2020年6月23日

the course is wayyy too long and sometimes it feels like fluff

創建者 Nitzia S R d L

2020年8月13日

.great

創建者 Aditya A

2020年8月18日

I didnt receive my certificate

創建者 Shreyash S

2020年7月17日

worst