Chevron Left
返回到 Strategic Innovation: Building and Sustaining Innovative Organizations

學生對 伊利诺伊大学香槟分校 提供的 Strategic Innovation: Building and Sustaining Innovative Organizations 的評價和反饋

718 個評分
159 條評論


Innovation strategy is about creating unique value for consumers by delivering a great product that satisfies their needs and capturing value back from consumers. At the core of a successful innovation strategy is a great product concept. Product is an all-encompassing term that includes physical goods, intangible services, and even ideas. There are three pillars to a successful product strategy: a clear understanding of (a) the target customers (WHO), (b) the specific elements of the product offering (WHAT) that satisfies consumer needs and dovetails with company capabilities, and (c) the tactical plans to reach end consumers (HOW). The value proposition has to be embedded in a coherent business model in order to create and capture value. But well-laid innovation plans can go awry without a consideration of the business ecosystem that includes competitors, collaborators, including suppliers, distributors, and retailers, or the contextual environment in which the company operates. In an interdependent world, fostering an integrated ecosystem is critically important for companies interested in maximizing the odds of innovation success. Drawing from many years of research, this course will offer a set of frameworks, tools, and concepts in order to develop innovative strategies in a holistic way so as to achieve leadership positions....



Jan 11, 2020

An excellent course.\n\nI am trying to complete it as soon as possible since I am busy with my work and MBA study. Then I have a plan to start with another course on my list.\n\nThanks to all the team


Nov 05, 2019

I very much enjoyed completing my first course in coursera! It was very convenient with my schedule and I will be continuing these courses until I receive full completion in this particular course.


126 - Strategic Innovation: Building and Sustaining Innovative Organizations 的 150 個評論(共 156 個)

創建者 Victor A

Oct 25, 2020

Thanks a lot

創建者 osam p

Oct 13, 2020

great course


Sep 01, 2020


創建者 Felipe B d R

Jul 16, 2020

Good course


Jun 11, 2020

good course

創建者 Frederik M

Mar 18, 2020

very good

創建者 Andrés B R

Oct 14, 2019


創建者 Chhavi S

Jul 22, 2020

Loved it

創建者 Kirk T J W

Sep 16, 2020


創建者 Juan Z T C

May 28, 2020


創建者 Balakrishnan P

May 02, 2020


創建者 Vidhya L k

Sep 24, 2020


創建者 akash k

Aug 29, 2020


創建者 Alvaro D d R

Apr 18, 2020


創建者 Joel I

Aug 05, 2020

I'd really have valued recommendations for some (optional) textbooks to go along with this course--I find learning via video to be fairly inefficient for retention, and would love to have texts to augment. I do appreciate the inclusion of full transcripts with slides, but "made for print" content still differs substantially from "made for video" content, and I often wished for the former while going through this course.

創建者 Bradley J S

Sep 03, 2019

I thought the class was well formatted and the instructor made some really thought provoking moments. I would say an improvement that could be made would be to updated the material a bit as many of the references were quite dated.

創建者 Hammad S

Nov 05, 2018


Learned many thing connected to strategic innovation and planning.

創建者 Oziel C

Oct 22, 2017

I would like to have more readings available in order to reinforce the learning.

創建者 Bahaeddine F

Apr 27, 2020

Well formed introduction to the Entrepreneurship world and challenging essays!

創建者 YAN B

Jun 01, 2019

This course is fairly good, while a little difficult for beginners to learn.

創建者 Hernan M

Feb 27, 2019

The best way to continuous learning and improve yourself and from the best!

創建者 shokoufeh P

Oct 06, 2020

very good information , interesting video and very eye opening.

創建者 Sharad K

Jun 30, 2020

Very well crafted and explained.. Really beneficial..

創建者 Refaat M E E S A

Jun 09, 2019

i enjoyed it very much

創建者 JUAN H

Aug 11, 2020

Very good training!