Chevron Left
返回到 Strategic Innovation: Building and Sustaining Innovative Organizations

學生對 伊利诺伊大学香槟分校 提供的 Strategic Innovation: Building and Sustaining Innovative Organizations 的評價和反饋

999 個評分
221 條評論


Innovation strategy is about creating unique value for consumers by delivering a great product that satisfies their needs. At the core of a successful innovation strategy is a great product concept. Product is an all-encompassing term that includes physical goods, intangible services, and even ideas. There are three pillars to a successful product strategy: a clear understanding of (a) the target customers (WHO), (b) the specific elements of the product offering (WHAT) that satisfies consumer needs and dovetails with company capabilities, and (c) the tactical plans to reach end consumers (HOW). The value proposition has to be embedded in a coherent business model in order to create and capture value. But well-laid innovation plans can go awry without a consideration of the business ecosystem that includes competitors and collaborators, including suppliers, distributors, and retailers, or the contextual environment in which the company operates. In an interdependent world, fostering an integrated ecosystem is critically important for companies interested in maximizing the odds of innovation success. You will be able to: - Understand key ideas about innovation and product strategy - Strategize for value capture in a business model - Critically examine the roles of various players in a business ecosystem This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at



An excellent course.\n\nI am trying to complete it as soon as possible since I am busy with my work and MBA study. Then I have a plan to start with another course on my list.\n\nThanks to all the team


I very much enjoyed completing my first course in coursera! It was very convenient with my schedule and I will be continuing these courses until I receive full completion in this particular course.


51 - Strategic Innovation: Building and Sustaining Innovative Organizations 的 75 個評論(共 218 個)

創建者 Carlos A B L


Extremely interesting, practical and complete, designed to learn with a wide variety of tools provided by the course, I recommend it



An amazing course which taught me how to target the market segment and reach upon the niche audience segment with innovations

創建者 Santiago M


Very good for understanding so many concepts. Muy buen curso para aprender muchos conceptos de innovación. Recomendado.

創建者 Kyle G


Excellent content and delivery. If you put in the effort, the graded writing can be both challenging and rewarding.

創建者 Unathi n


very great course it gave very powerful insight from powerful sources on how to go about the process of innovation

創建者 Benjamin D


Every point throughout the lessons were followed by a great example. The examples brought all ideas home for me.

創建者 Chris J


I am beginning to see everyday problems in the context of innovation, and the course is already paying off.

創建者 Steven M


Exceptionally helpful and interesting class! Great content, engaging instructor, and well produced videos.

創建者 Manuela O C


Me encanto y los escogí por que quiero empezar mi propio negocio y tener herramientas para hacerlo.



Excellent course. Very valuable and readily applicable tools. The instructor Prof Raj is excellent

創建者 Amisha B


this course is very good for learners. it helps us to develop our knowledge more and more.


創建者 Suresh N


Very Good and informative course. It will be very useful to understand the benefits of customers

創建者 niyoyera l


Thanks for give us this opportunity of online learning and getting this valuable certificate.

創建者 MORALES,Enrique A


Es un excelente curso para orientar a cualquier persona que quiere emprender una idea o negocio.

創建者 Uzrahan A K


I enjoyed and learnt well through out the course. Suggest it to whoever consider taking it!

創建者 Tripta B


Excellent coarse. The content and structure of the coarse was just awesome. Just loved it!!

創建者 Sam A


Excellent organization and presentation of materials. It makes it engaging and interesting

創建者 Martin P


Very useful and practical, focused on the important concepts we need in real life at work.

創建者 Jānis D


Good lecturer and many usefull examples. Good, interesting language. Almoust no blablabla

創建者 Christine R S


Very helpful! I met my primary objective - understand what business model really is!

創建者 Ramiro C


Great course about strategic innovation, where to put your focus when you innovate

創建者 Venkatesh A


The course gives good insight about how to create innovation in a Organizations.

創建者 Angel C P


Excellent course !! Professors, content and exercises and problems were great !!

創建者 Pratik B


Very nice introductory course to the concept of Innovation and Business Models

創建者 Kyoung H P


This class is an innovative course! I enjoyed a lot during taking the course!