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Strategic Innovation: Building and Sustaining Innovative Organizations, University of Illinois at Urbana-Champaign

168 個評分
22 個審閱


Innovation strategy is about creating unique value for consumers by delivering a great product that satisfies their needs and capturing value back from consumers. At the core of a successful innovation strategy is a great product concept. Product is an all-encompassing term that includes physical goods, intangible services, and even ideas. There are three pillars to a successful product strategy: a clear understanding of (a) the target customers (WHO), (b) the specific elements of the product offering (WHAT) that satisfies consumer needs and dovetails with company capabilities, and (c) the tactical plans to reach end consumers (HOW). The value proposition has to be embedded in a coherent business model in order to create and capture value. But well-laid innovation plans can go awry without a consideration of the business ecosystem that includes competitors, collaborators, including suppliers, distributors, and retailers, or the contextual environment in which the company operates. In an interdependent world, fostering an integrated ecosystem is critically important for companies interested in maximizing the odds of innovation success. Drawing from many years of research, this course will offer a set of frameworks, tools, and concepts in order to develop innovative strategies in a holistic way so as to achieve leadership positions....


創建者 GP

May 05, 2018

Exceptional course. Interesting and chock-full of new ideas that can easily be put to practical use in solving management, process, and organizational challenges -- any why there are challenges.

創建者 MM

May 20, 2017

One of the better courses I've taken. Combined with UIUC live sessions (for iMBA students), the content makes even more sense and has much better relevance.


19 個審閱

創建者 Eduardo Javier Quiros Campos

Nov 27, 2018

Great material. The instructor is awesome as well.

創建者 Hammad Sajjad

Nov 05, 2018


Learned many thing connected to strategic innovation and planning.

創建者 Hani Al-Menaii

Oct 04, 2018

Really Great Course

創建者 Mariana Infante

Sep 17, 2018

Good course to start understanding how innovation works and its impact.

創建者 Steven Meyers

Aug 28, 2018

Exceptionally helpful and interesting class! Great content, engaging instructor, and well produced videos.

創建者 Benjamin Derauf

Jun 06, 2018

Every point throughout the lessons were followed by a great example. The examples brought all ideas home for me.

創建者 Manuel Montalvo

May 11, 2018

Awesome relevant content.

創建者 Treasure L Radice

Apr 11, 2018

This is an excellent course. The material is helpful and Dr. Echambadi does an excellent job at breaking down key concepts and giving ample examples.

創建者 Pierre Lecocq

Apr 10, 2018

Great course! One of the best course of the iMBA program.

創建者 Jeff Haynes

Apr 09, 2018

I absolutely loved this course! Highly recommended.