課程信息

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學生職業成果

80%

通過此課程獲得實實在在的工作福利
可分享的證書
完成後獲得證書
100% 在線
立即開始,按照自己的計劃學習。
可靈活調整截止日期
根據您的日程表重置截止日期。
初級
完成時間大約為23 小時
英語(English)

您將獲得的技能

Venture CapitalFinanceCustomerEntrepreneurship

學生職業成果

80%

通過此課程獲得實實在在的工作福利
可分享的證書
完成後獲得證書
100% 在線
立即開始,按照自己的計劃學習。
可靈活調整截止日期
根據您的日程表重置截止日期。
初級
完成時間大約為23 小時
英語(English)

提供方

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伦敦大学

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伦敦商学院

教學大綱 - 您將從這門課程中學到什麼

內容評分Thumbs Up98%(13,298 個評分)Info
1

1

完成時間為 1 小時

Introduction: Why this course?

完成時間為 1 小時
1 個視頻 (總計 5 分鐘), 5 個閱讀材料
1 個視頻
5 個閱讀材料
0.2 Glossary10分鐘
0.3 Course outcomes10分鐘
0.4 Assignment before starting Module 110分鐘
Get-to-know-each-other10分鐘
0.6 Getting to know you survey responses10分鐘
完成時間為 4 小時

Module 1: Why taking venture capital is a bad idea

完成時間為 4 小時
13 個視頻 (總計 109 分鐘), 1 個閱讀材料, 1 個測驗
13 個視頻
1.2 Introduction to Module 1, Part 2: John Mullins4分鐘
1.3 A customer-funded success story - Thomas Knobel9分鐘
1.4 A Silicon Valley perspective - Interview with Sramana Mitra, Part 1. Sramana Mitra on bootstrapping; on why many great companies are not VC backable; on how to go to VCs as kings, not as beggars; and more.8分鐘
1.5 A Silicon Valley perspective - Interview with Sramana Mitra, Part 28分鐘
1.6 A Silicon Valley perspective - Interview with Sramana Mitra, Part 39分鐘
1.7 A growth guru's perspective - Interview with Verne Harnish, Part 1. Verne Harnish on managing cash; on scaling up; on creating rhythm in your business; and more.9分鐘
1.8 A growth guru's perspective - Interview with Verne Harnish, Part 29分鐘
1.9 A venture capitalist's perspective - Interview with Bruce Golden, Part 1. Bruce Golden on why capital efficiency matters; on controlling your destiny; on unicorns; and more.10分鐘
1.10 A venture capitalist's perspective - Interview with Bruce Golden, Part 28分鐘
1.11 A venture capitalist's perspective - Interview with Bruce Golden, Part 39分鐘
1.12 A venture capitalist's perspective - Interview with Bruce Golden, Part 45分鐘
1.13 Module 1: Wrap-up, lessons learned, and a look ahead: John Mullins7分鐘
1 個閱讀材料
1.14 Optional reading10分鐘
2

2

完成時間為 4 小時

Module 2: Matchmaker models

完成時間為 4 小時
9 個視頻 (總計 77 分鐘), 1 個閱讀材料, 1 個測驗
9 個視頻
2.2 A matchmaker success story - Budgetplaces.com6分鐘
2.3 A matchmaker failure story - ProFounder.6分鐘
2.4 The 'Inside Story' - interview with Amelia Armstrong. A DogVacay dogsitter provides an inside view of life as a supplier to a matchmaker business.10分鐘
2.5 Matchmaking: An entrepreneur's perspective - Interview with Nitzan Yudan, Part 1. Nitzan Yudan on pivoting; on the value of customer-funded traction; on building relationships with investors with lines, not dots; and more.9分鐘
2.6 Matchmaking: An entrepreneur's perspective - Interview with Nitzan Yudan, Part 28分鐘
2.7 Lessons for matchmakers - Interview with Ivan Nikkhoo, Part 1. Ivan Nikkhoo on the Uber phenomenon; on striking the right balance and timing between supply and demand; on choosing VCs; on building a matchmaker model in emerging markets; and more.9分鐘
2.8 Lessons for matchmakers - Interview with Ivan Nikkhoo.8分鐘
2.9 Module 2: Wrap-up, lessons learned, and a look ahead: John Mullins.9分鐘
1 個閱讀材料
2.10 Optional reading10分鐘
3

3

完成時間為 4 小時

Module 3: Pay-in-advance models

完成時間為 4 小時
9 個視頻 (總計 75 分鐘), 1 個閱讀材料, 1 個測驗
9 個視頻
3.2 A pay-in-advance success story - Funovation.6分鐘
3.3 The 'Inside Story': From garage to global leader - Interview with Erick Mueller.9分鐘
3.4 Eric Mueller on entrepreneurial teams; on why pay-in-advance works even for fledgling companies; on how to choose your first customers; and more.7分鐘
3.5 A pay-in-advance failure story - The Loot.10分鐘
3.6 When customer funding is all there is - Interview with Jon Smith. Jon Smith on addressing a real social problem - kids' literacy; on starting with no money; and on raising a first angel round. Part 17分鐘
3.7 Celebrating kids' writing - Jon Smith Part 28分鐘
3.8 Entrepreneurship in Latin America - Interview with Carlos Varela. Carlos Varela on the entrepreneurial landscape in Latin America; on government handouts for entrepreneurs; and more.10分鐘
3.9 Module 3: Wrap-up, lessons learned, and a look ahead: John Mullins.8分鐘
1 個閱讀材料
3.9 Optional reading10分鐘
4

4

完成時間為 4 小時

Module 4: Subscription models

完成時間為 4 小時
11 個視頻 (總計 84 分鐘), 1 個閱讀材料, 1 個測驗
11 個視頻
4.2 Customer-funding winemakers - NakedWines.com8分鐘
4.3 Building customer-funded SaaS Ventures - Interview with Bill Flagg, Part 1. Bill Flagg on winning your first customer; on identifying and delivering customer value; on earning ROI on new hires; on accelerators; and more.7分鐘
4.4 Customer-Funding SaaS Ventures - Interview with Bill Flagg, Part 2.9分鐘
4.5 Customer-Funding SaaS Ventures - Interview with Bill Flagg, Part 3.7分鐘
4.6 Customer-Funding SaaS Ventures - Interview with Bill Flagg, Part 4.7分鐘
4.7 A VC's perspective - Interview with Hussein Kanji, Part 1. Hussein Kanji on the hard part about SaaS models; on early metrics that matter; on proving scalability; on the trade-off between organic growth and scale; and more.9分鐘
4.8 A VC's perspective - Interview with Hussein Kanji, Part 2.8分鐘
4.9 A VC's perspective - Interview with Hussein Kanji, Part 3.4分鐘
4.10 How not to do it: Lessons from failure.4分鐘
4.11 Module 4: Wrap-up, lessons learned, and a look ahead: John Mullins.8分鐘
1 個閱讀材料
4.12 Optional reading10分鐘

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