This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.
提供方
元社交媒体营销 專業證書元信息課程信息
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第 1 門課程（共 6 門）
初級
完成時間大約為15 小時
英語（English）
字幕：阿拉伯語（Arabic）, 法語（French）, 意大利語, 巴西葡萄牙語, 越南語, 德語（German）, 俄語（Russian）, 英語（English）, 西班牙語（Spanish）
您將學到的內容有
Understand the landscape of traditional, digital, and social media marketing
Understand the major social media platforms, how they function, and what role they play in marketing
Create SMART goals, identify KPIs, and define your target audience and their customer journey
Choose the right social media platforms and learn how to create social media policies
您將獲得的技能
- Social Media Marketing
- Marketing
- Digital Marketing
- Social Media Marketing Strategy
可靈活調整截止日期
根據您的日程表重置截止日期。
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 1 門課程（共 6 門）
初級
完成時間大約為15 小時
英語（English）
字幕：阿拉伯語（Arabic）, 法語（French）, 意大利語, 巴西葡萄牙語, 越南語, 德語（German）, 俄語（Russian）, 英語（English）, 西班牙語（Spanish）
提供方
元信息
Meta builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Meta Social Media Marketing Certificate or Meta Marketing Analytics Certificate, you'll gain access to the Meta Career Programs Job Board - a job search platform with 200+ employers looking to hire.
授課大綱 - 您將從這門課程中學到什麼
完成時間為 4 小時
The Social Media Landscape
This week you'll get an introduction to the Meta Social Media Marketing Professional Certificate program, then you'll dive into an introduction to marketing and social media marketing, learn about how businesses use social media and get a basic overview of the social media landscape.
完成時間為 4 小時
14 個視頻 （總計 75 分鐘）, 8 個閱讀材料, 3 個測驗
完成時間為 3 小時
Social Media Platforms Overview
In week two, you'll learn the ins and outs of some of the major social media platforms as well as the differences between how individuals and businesses can and do use them.
完成時間為 3 小時
13 個視頻 （總計 120 分鐘）, 2 個閱讀材料, 2 個測驗
完成時間為 3 小時
Goals and Planning for Success
In week three, you'll dig into two foundational skills for a marketer, defining SMART goals and key performance indicators. These are key components in building out a marketing campaign no matter what platform you operate on. At the end of the week you'll complete your first project and apply your learning to a real life scenario.
完成時間為 3 小時
6 個視頻 （總計 21 分鐘）, 3 個閱讀材料, 3 個測驗
完成時間為 4 小時
Understand Your Audience
This week, you'll turn your focus to developing a target audience persona and a customer journey. This foundation to any marketing campaign builds off of what you learned last week on goals and key performance indicators. You'll end the week with a project in which you will build your own target audience persona and customer journey.
完成時間為 4 小時
6 個視頻 （總計 32 分鐘）, 4 個閱讀材料, 3 個測驗
審閱
- 5 stars88.66%
- 4 stars9.29%
- 3 stars1.11%
- 2 stars0.22%
- 1 star0.69%
來自INTRODUCTION TO SOCIAL MEDIA MARKETING的熱門評論
由 TN 提供2020年11月28日
Marketing is a new domain to me, for someone who's new to this i will recommend this course because of the ease the course is structured and that facilitates understanding of very difficult concepts.
由 TS 提供2022年3月29日
The Introduction to Social Media Marketing course was very well presented. The information was broke down into digestable parts and easy to follow. Anke does a great job presenting the information.
由 JM 提供2022年7月20日
I loved going over the first couple weeks into the course, but I truly have loved the last 3 weeks as they have really opened my perspective on how I will go about building my brand. Thank you so much
由 AK 提供2022年2月22日
I am very happy to complete this course. I found this course best for businesses and also for marketers. I am very thankful to the staff of courseera who made such a great platform for the learner
關於 元社交媒体营销 專業證書
Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This six-course program, developed by digital marketing experts at Aptly together with Meta marketers, includes an industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing.
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