本課程是 Facebook 社交媒体营销專業證書專項課程的一部分

4.9
星
5,034 個評分

Anke Audenaert

143,048 人已註冊

提供方

Facebook 社交媒体营销專業證書Facebook

課程信息

740,199 次近期查看

This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.
By the end of this course, you will be able to: 
• Understand the landscape of traditional, digital, and social media marketing
• Understand how to become certified as a Digital Marketing Associate 
• Understand the major social media platforms, how they function, and what role they play in marketing
• Create SMART goals and identify KPIs
• Define your target audience and their customer journey
• Choose the right social media platforms and learn how to create social media policies

Whatever level of knowledge you start with, this course will help you build a solid foundation for social media marketing and gain applicable skills that will allow you to make your social media marketing efforts more successful and noticeable.

Learners don't need marketing experience, but should have basic internet navigation skills and be eager to participate and connect in social media.  Learners must have a Facebook account and an Instagram account helps.

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可分享的證書

完成後獲得證書

100% 在線

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第 1 門課程（共 6 門）

Facebook 社交媒体营销

初級

完成時間大約為15 小時

英語（English）

字幕：阿拉伯語（Arabic）, 法語（French）, 意大利語, 巴西葡萄牙語, 越南語, 德語（German）, 俄語（Russian）, 英語（English）, 西班牙語（Spanish）

您將學到的內容有

Understand the landscape of traditional, digital, and social media marketing

Understand the major social media platforms, how they function, and what role they play in marketing

Create SMART goals, identify KPIs, and define your target audience and their customer journey

Choose the right social media platforms and learn how to create social media policies

您將獲得的技能

Social Media MarketingMarketingDigital MarketingSocial Media Marketing Strategy

可靈活調整截止日期

根據您的日程表重置截止日期。

可分享的證書

完成後獲得證書

100% 在線

立即開始，按照自己的計劃學習。

第 1 門課程（共 6 門）

Facebook 社交媒体营销

初級

完成時間大約為15 小時

英語（English）

字幕：阿拉伯語（Arabic）, 法語（French）, 意大利語, 巴西葡萄牙語, 越南語, 德語（German）, 俄語（Russian）, 英語（English）, 西班牙語（Spanish）

講師

授課教師評分

4.9/5 （2,718 個評分）

Anke Audenaert

CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management

163,106 個學生

16 門課程

提供方

Facebook

Facebook builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Facebook Social Media Marketing Certificate, you'll instantly have a personal portfolio of work to showcase your talents to prospective digital marketing employers.

授課大綱 - 您將從這門課程中學到什麼

內容評分99%（35,356 個評分）

週

週 1

完成時間為 4 小時

The Social Media Landscape

This week you'll get an introduction to the Facebook Social Media Marketing Professional Certificate program, then you'll dive into an introduction to marketing and social media marketing, learn about how businesses use social media and get a basic overview of the social media landscape.

完成時間為 4 小時

14 個視頻（總計 75 分鐘）, 8 個閱讀材料, 3 個測驗

14 個視頻

Introduction to the Facebook Social Media Marketing Professional Certificate6分鐘

Introduction to Anke Audenaert2分鐘

Introduction to Social Media Marketing Overview3分鐘

Careers in Digital Marketing5分鐘

The Social Media Landscape Overview37

Introduction to Marketing7分鐘

Introduction to Digital Marketing7分鐘

Introduction to Social Media Marketing9分鐘

Social Media and Business6分鐘

Social Media and Non-Profits6分鐘

Categorizing Social Media5分鐘

The History of Facebook6分鐘

Facebook Products Overview4分鐘

The Social Media Landscape Conclusion2分鐘

8 個閱讀材料

About Professional Certificate Surveys5分鐘

Introduction to Social Media Marketing Course Syllabus10分鐘

How to Be Successful in This Course10分鐘

Professional Certificate Job Search Resources Overview10分鐘

User Interface Note: Professional Certificate Content10分鐘

Community Guidelines10分鐘

How to Create Social Media Accounts for Your Business10分鐘

Recap of the History of Facebook10分鐘

2 個練習

Social Media for Business Practice Quiz10分鐘

The Social Media Landscape Quiz5分鐘

週

週 2

完成時間為 3 小時

Social Media Platforms Overview

In week two, you'll learn the ins and outs of some of the major social media platforms as well as the differences between how individuals and businesses can and do use them.

完成時間為 3 小時

13 個視頻（總計 120 分鐘）, 2 個閱讀材料, 2 個測驗

13 個視頻

Social Media Platforms Overview1分鐘

Use Facebook to Connect People and Businesses10分鐘

Engage and Entertain with Video on YouTube8分鐘

Make Connections on WhatsApp and Messenger10分鐘

Connect, Engage and Transact with WeChat11分鐘

Find People that Care about What You Do on Instagram12分鐘

Build Professional Connections on LinkedIn10分鐘

Use Short Video to Connect on TikTok11分鐘

Boost Your Messaging Game With Snapchat10分鐘

Join the Conversation on Twitter11分鐘

Showcase Your Products and Services on Pinterest 8分鐘

Connect on Niche Interests on Social10分鐘

Social Media Platforms Conclusion1分鐘

2 個閱讀材料

Start Here: Some Videos Are Optional10分鐘

The Major Social Media Platforms10分鐘

2 個練習

Social Media Platforms Part I Practice Quiz10分鐘

Social Media Platforms Overview Quiz20分鐘

週

週 3

完成時間為 3 小時

Goals and Planning for Success

In week three, you'll dig into two foundational skills for a marketer, defining SMART goals and key performance indicators. These are key components in building out a marketing campaign no matter what platform you operate on. At the end of the week you'll complete your first project and apply your learning to a real life scenario.

完成時間為 3 小時

6 個視頻（總計 21 分鐘）, 3 個閱讀材料, 3 個測驗

6 個視頻

Goals and Planning for Success Overview1分鐘

What are Marketing Goals and Why Do you Need them? 3分鐘

Establishing SMART Goals for Your Marketing7分鐘

What are KPIs and Why Do you Need them? 3分鐘

Setting KPIs for Your Marketing5分鐘

Goals and Planning for Success Conclusion36

3 個閱讀材料

Preparing For Your SMART Goal and KPIs Project20分鐘

SMART Goal Worksheet20分鐘

Key Performance Indicators Worksheet20分鐘

2 個練習

How to Set Your Marketing Goals Practice Quiz10分鐘

Goals and Planning for Success Quiz15分鐘

週

週 4

完成時間為 4 小時

Understand Your Audience

This week, you'll turn your focus to developing a target audience persona and a customer journey. This foundation to any marketing campaign builds off of what you learned last week on goals and key performance indicators. You'll end the week with a project in which you will build your own target audience persona and customer journey.

完成時間為 4 小時

6 個視頻（總計 32 分鐘）, 4 個閱讀材料, 3 個測驗

6 個視頻

Understand Your Audience Overview55

What Is a Target Audience and Why Do You Need One?5分鐘

Defining your Target Audience9分鐘

What is a Customer Journey and Why Do You Need One? 8分鐘

Mapping your Customer's Journey7分鐘

Understand Your Audience Conclusion1分鐘

4 個閱讀材料

How to Define Your Target Audience10分鐘

Target Audience Worksheet20分鐘

Customer Journey Examples10分鐘

Customer Journey Worksheet20分鐘

2 個練習

Define Your Target Audience Practice Quiz30分鐘

Understand Your Audience Quiz10分鐘

審閱

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來自INTRODUCTION TO SOCIAL MEDIA MARKETING的熱門評論

由 MP 提供2020年12月26日

Anke is just awesome! Her way of teaching the course keeps me engaged and eager to learn more. All the materials were explained in a clear, concise and and easy to follow ways. Really a great content!

由 RS 提供2021年1月16日

This course is amazing! It gives me a new perspective of using social media, makes me know the power of social media, and teach me how to use social media for marketing purpose. Thank you Mrs. Anke

由 TN 提供2020年11月28日

Marketing is a new domain to me, for someone who's new to this i will recommend this course because of the ease the course is structured and that facilitates understanding of very difficult concepts.

由 RC 提供2021年5月6日

The course is extremely helpful and is taught in a very engaging way. Anke is a superb instructor who believes in clearing the concepts through real-life examples, making learning easy and effective.

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關於 Facebook 社交媒体营销專業證書

Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This six-course program, developed by digital marketing experts at Aptly together with Facebook marketers, includes an industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing.

After an introduction to digital marketing and major social media platforms, you’ll learn to establish an online presence, create posts, build a following, and manage your social media accounts. You’ll develop skills in creating and managing advertising campaigns in social media and learn to evaluate the results of your marketing efforts. Upon successful completion of the program, you’ll earn both the Coursera and the Facebook Digital Marketing Associate Certification, proving your skills in social media marketing and in the use of Facebook Ads Manager. Once you earn your Facebook Certification, you’ll get exclusive access to the new Facebook Certification Career Network. A job search platform that connects Facebook Certified professionals with 60+ top employers who have committed to sourcing talent through its certification programs. We’ll provide you with the link once you’ve completed all the courses and passed the exam. This specialization is also offered in Arabic, Portuguese, and Spanish.

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您注册课程后，将有权访问证书中的所有课程，并且会在完成作业后获得证书。您的电子证书将添加到您的成就页中，您可以通过该页打印证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容，可以免费旁听课程。

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Introduction to Social Media Marketing