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學生對 艾莫利大学 提供的 Introduction to Social Media Analytics 的評價和反饋

4.4
39 個評分
6 個審閱

課程概述

Social media not only provides marketers with a means of communicating with their customers, but also a way to better understand their customers. Viewing consumers’ social media activity as the “voice of the consumer,” this session exposes learners to the analytic methods that can be used to convert social media data to marketing insights. In Introduction to Social Media Analytics, learners will be exposed to both the benefits and limitations of relying on social media data compared to traditional methods of marketing research. Partnering with a leading social media listening platform, this course provides learners with the foundational skills of social media listening including the creation of monitors and common social media metrics. Moving beyond social media listening, this course shows learners how social media data can be used to provide insights into market structure and consumers’ perceptions of the brand. Learners will have the opportunity to assess data and discern how to "listen" to the data by watching video lectures and completing activities, practice quizzes, discussion boards, and peer assessments....

熱門審閱

DK

Mar 15, 2019

The course should move away from the contents in week 3 and 4. Without practical exposures to Crimson Hexagon, the modules were of little use.

AG

Jul 31, 2017

very good and in depth course. also enjoyed the peer graded review

篩選依據:

1 - Introduction to Social Media Analytics 的 6 個評論(共 6 個)

創建者 Dingoo K

Mar 15, 2019

The course should move away from the contents in week 3 and 4. Without practical exposures to Crimson Hexagon, the modules were of little use.

創建者 Aditi G

Jul 31, 2017

very good and in depth course. also enjoyed the peer graded review

創建者 Melanie M

Nov 12, 2017

Very useful tools presented, great explanations and perfect walk through with Excel.

創建者 Prashant

Feb 27, 2019

t

h

is course is for those who have little knowledge about social media listening. You will get to learn about crimson hexagon tool in this course.

創建者 Mónica Ö

Oct 11, 2018

Very good introdctory course on Social Media. Areas for improvement: show more info and detail over other analytical tools. In this course the full focus was on Crimson Hexagon. But as said, very good

創建者 Titus C

Sep 16, 2019

Too many peer rated tasks, too few quizzes