課程信息
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第 5 門課程(共 6 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為11 小時

建議:3 hours/week...

英語(English)

字幕:英語(English)

第 5 門課程(共 6 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為11 小時

建議:3 hours/week...

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 2 小時

Basics of Social Media Listening

This module will address how to evaluate social media messaging and data.

...
3 個視頻 (總計 32 分鐘), 2 個閱讀材料, 2 個測驗
3 個視頻
Social Media Monitoring - Part 213分鐘
Social Media Monitoring - Part 36分鐘
2 個閱讀材料
Social Media Monitoring Versus Listening: Does it Matter?10分鐘
Unlocking Value from Social Data10分鐘
1 個練習
Module 1 - Practice Quiz10分鐘
2
完成時間為 2 小時

Opinion Science and Dynamics

This module will discuss how to evaluate and judge social media contributions. You will be able to better determine what data is useful or not.

...
4 個視頻 (總計 28 分鐘), 2 個閱讀材料, 2 個測驗
4 個視頻
Opinion Science and Dynamics - Part 26分鐘
Opinion Science and Dynamics - Part 310分鐘
Opinion Science and Dynamics - Part 44分鐘
2 個閱讀材料
Online Reviews Rate High for Customer Insights10分鐘
Better Customer Insight - in Real Time10分鐘
1 個練習
Practice Quiz2分鐘
3
完成時間為 2 小時

Crimson Hexagon Walkthrough

*Faculty has gotten permission from Crimson Hexagon to partner up for this course. This module will address how to apply aspects of social media monitoring to business decisions.

...
5 個視頻 (總計 56 分鐘), 1 個閱讀材料, 2 個測驗
5 個視頻
Platforms - Part 211分鐘
Platforms - Part 39分鐘
Platforms - Part 411分鐘
Platforms - Part 514分鐘
1 個閱讀材料
Applications of Social Media Monitoring20分鐘
1 個練習
Practice Quiz4分鐘
4
完成時間為 2 小時

Applying Analytics to Social Media Activity

This module will teach learners how to examine multiple social media metrics to monitor and identify deviations from typical social media activity.

...
3 個閱讀材料, 1 個測驗
3 個閱讀材料
Exercise20分鐘
Finding the Right Role for Social Media in Innovation10分鐘
The Customer Profile: Your Brand’s Secret Weapon10分鐘
4.4
5 個審閱Chevron Right

來自Introduction to Social Media Analytics的熱門評論

創建者 DKMar 15th 2019

The course should move away from the contents in week 3 and 4. Without practical exposures to Crimson Hexagon, the modules were of little use.

創建者 AGJul 31st 2017

very good and in depth course. also enjoyed the peer graded review

講師

Avatar

David Schweidel

Associate Professor of Marketing
Goizueta Business School

關於 艾莫利大学

Emory University, located in Atlanta, Georgia, is one of the world's leading research universities. Its mission is to create, preserve, teach and apply knowledge in the service of humanity....

關於 市场分析基础 專項課程

In this specialization you will learn how to: • Find, extract, organize and describe data to support business decisions • Identify, quantify and interpret relationships between variables • Derive customer insights from your data • Develop spreadsheet models to analyze data, evaluate risk and optimize business decisions • Present and justify a course of action to management The capstone project will give you an opportunity to apply what has been covered in the specialization to solve a marketing analytics problem....
市场分析基础

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