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Learner Reviews & Feedback for Fundamentals of Social Media Advertising by Meta

4.8
stars
2,211 ratings

About the Course

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad. By the end of this course you will be able to: • Determine why and when to invest in paid advertising on social media • Understand the anatomy of a social media ad and how they differ from organic posts • Evaluate on which platforms to run social media ad campaigns and what makes an ad effective • Craft compelling and effective visuals and copy for social media ads • Learn how to collaborate effectively with others through creative briefs • Build foundational understanding for data, data-based advertising and privacy protection • Build an ad directly from your Facebook Business Page and your Instagram Business Account • Use Instagram Stories Ads effectively to connect with customers • Write a creative brief and create a social media ad This course is intended for people who want to learn how to create and manage ads on social media. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners have already completed course 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this program....

Top reviews

BA

Nov 11, 2020

Beautiful Course all deep concepts clearly explain wow its amazing teaching skill. A very friendly teaching style motivates me to learn more thank you very much, Dear professor, Daniel Kob.

NA

Feb 3, 2021

This course is very useful for creating a creative of brief Social Media Ads and create a template for my business. I like too much advertising for target audiences and reduce the budget.

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51 - 75 of 583 Reviews for Fundamentals of Social Media Advertising

By Taquan W

Mar 15, 2021

Very informative and helped me understand how I should navigate and understand advertising on the social media platforms as well as understanding the laws and guidelines we need to adhere and follow by.

By Bruno E P A

Feb 2, 2021

I really enjoyed learning about the creative brief, cookies, and how to correctly advertise on both instagram and facebook, I think this course is the complete basics of social media advertising.

By Ofelia R

Jan 30, 2021

This course is really excellent. The teachers are very professional and very experienced to guide us in the wonderful knowledge of social media marketing. Thanks Coursera you have no comparison.

By Mahmud E

Aug 28, 2021

The course was very useful, I learned a lot of information that I was ignorant of, but now I feel better. Thank you, Kusira, thank you to the professor, and thank you to the colleagues.

By Gorata M

Oct 26, 2023

i thoroughly enjoyed it. it didn't feel like it dragged on like the previous courses, I liked that the videos were short and straight to the point. it wasn't an overload of information

By Asif R

Sep 15, 2022

I learned about the rules and ethics of socila media marketing from this course. This course primarily discusses the rules and privacy policies about the social media marketing world.

By Jezreel C

Feb 9, 2022

Thanks for the wholesome experience in which I have learned a lot..Great learning I can recommend this course for those who are serious in their study as a Facebook Digital Marketer..

By Shahzad J

Feb 9, 2024

Highly recommend the Fundamentals of Social Media Advertising course! It's concise, engaging, and packed with practical insights. Perfect for beginners and seasoned marketers alike.

By Lama G

Apr 5, 2021

This course was so useful, I learned what is advertising and how to do it in different platforms, also I learned some rules about advertising in the world.

Thank you very much

By Cristouffer V

Dec 18, 2022

Very worth it! I learned a lot and the topics are very oriented to people who will use Facebook and Instagram for their marketing campaigns - which is most likely everyone!

By Safaa B

Aug 9, 2022

it's actually so professionally taught and informative as it helped me understand social media advertising to a great extent and the provided examples always help a lot.

By Paul N K

Dec 20, 2020

There's definitely more to Social Media Advertising than just hitting that Promote button! This is a great course. Well on mu way to be coming a pro social media manager.

By FÁBIO S

May 3, 2023

Aprendi muito nesse curso e só tenho a gradecer a Coursera e a Meta por me proporcionar a oportunidade de realizar um sonho antigo de estudar Maketing Digital.

Obrigado!

By Nicol I

Feb 23, 2021

Thank you for your instruction! I learned so much and excited to start applying it. Your teaching style was very appreciated and it made the course very enjoyable.

-Nicol

By Gina F

Mar 26, 2023

Me encanto este curso, fue el inicio perfecto para crear campañas para redes sociales. Me gusta porque dan la información necesaria y fácil de entender. Lo recomiendo!

By kongne p

May 29, 2023

It took me quite some time to complete this course, but it was really interesting and i lerned so much. Am grateful. thanks again, can't wait to go to the next course

By Carmen R M C

Aug 11, 2021

Me parecio un curso realmente completo. el instructor Daniel Kob es unn gerente realmente capacitado para explicarles todo lo relacionado a la publicidad en facebook

By Joaquina C

Feb 14, 2023

Muito obrigada, está a ser muito desafiante, mas é o que quero. o Professor tornou este curso simples quando na verdade é complexo,senti isso. continuarei. Gratidão

By Jaco P

Nov 25, 2020

really appreciated this course because of the way the things are explained and shown. the graphic design infact makes everything very immediate and understandable!

By Mikko

Mar 31, 2022

Super informative. I highly recommend to newbies out there! You can't miss this. It's essential to paid advertising, which is also transferrable to all platforms.

By OLUSOLA V

Sep 16, 2022

Intro to social media advertising Data policies, how to promote instagram post and pages,

how to promote facebook post and pages. Paid social media Advertising.

By La-Arni R

Sep 12, 2021

Very interesting module. Daniel explains it in a simple and easy to understand manner. The videos too are not that long so you don't lose interest in the topic.

By Phoebe L

May 7, 2023

The course pacing is so easy to follow and you will learn how to use Facebook Business Page for managing your advertisements! Taking this course is so worth it!

By Teri A

Jan 23, 2021

Instructor was very clear and informative. The topics were interesting but maybe a little superficial. I am hoping there is more detail in the upcoming courses.