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返回到 Fundamentals of Social Media Advertising

學生對 Facebook 提供的 Fundamentals of Social Media Advertising 的評價和反饋

4.9
776 個評分
223 條評論

課程概述

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad. By the end of this course you will be able to: • Determine why and when to invest in paid advertising on social media • Understand the anatomy of a social media ad and how they differ from organic posts • Evaluate on which platforms to run social media ad campaigns and what makes an ad effective • Craft compelling and effective visuals and copy for social media ads • Learn how to collaborate effectively with others through creative briefs • Build foundational understanding for data, data-based advertising and privacy protection • Build an ad directly from your Facebook Business Page and your Instagram Business Account • Use Instagram Stories Ads effectively to connect with customers • Write a creative brief and create a social media ad This course is intended for people who want to learn how to create and manage ads on social media. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners have already completed course 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this program....

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BA
2020年11月11日

Beautiful Course all deep concepts clearly explain wow its amazing teaching skill. A very friendly teaching style motivates me to learn more thank you very much, Dear professor, Daniel Kob.

NA
2021年2月3日

This course is very useful for creating a creative of brief Social Media Ads and create a template for my business. I like too much advertising for target audiences and reduce the budget.

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51 - Fundamentals of Social Media Advertising 的 75 個評論(共 233 個)

創建者 I34086051邱申子晴

2021年9月12日

i​ like this course! i really learn much in this class. Teacher will teach you from the basic level to some hand-on practice. thank you!!

創建者 Sherrine E

2020年12月3日

Very informative class! I learned a lot and feel confident in my success as a Social Media Marketer. Looking forward to the next course!

創建者 Chalita

2021年7月5日

I gain more knowledge and information. And also instructor is so friendly and explain in easy way that's I can understand very clearly.

創建者 gorishankar g

2021年4月25日

Very Good modules where we learn all the concepts related to social media marketing,Facebook ad-manager, Instagram and alot more

創建者 Massimo L

2021年4月18日

This was a good, very "practical" course which let me put all the theory I have learned in the previous courses into practice...

創建者 Sebastian L M

2021年3月6日

This course begins to know more in depth how to use the facebook ad manager and how to create campaigns, I think it's very good.

創建者 Calista P

2020年11月29日

Keep on learning! This course is a bit more complicated than the previous but experience and learning knowledge is worth it!

創建者 Iresha D G

2021年6月12日

This course is well organized and I learned lot of useful things by following it. Also Daniel Kob is a great teacher!

創建者 N'zi k e e

2021年2月16日

ce cour me passion vraiment. moi au départ qui n'avait aucune connaissance en marketing social-media me voilà combler

創建者 Natalia D

2020年11月20日

I cannot thank Coursera enough for granting me financial aid to study this course. It has been immensely educational.

創建者 Jul M

2021年4月12日

Thoroughly enjoyed the course! Found the lessons very helpful and the creative brief assignment is extremely useful.

創建者 Emily R G

2021年6月13日

I love these courses. They are really thorough and up to date information on Facebook (and other social platforms).

創建者 Christian R

2021年5月17日

This Course is full of information that will help us acquire new skills that we can utilize for our future career.

創建者 Máximo E D l C R

2021年6月5日

Buen curso, donde te explica bien detallada las cosas y practicas tu conocimiento aprendido en las evaluaciones.

創建者 VANESA M C

2021年7月27日

En este curso se abordan los principios básicos de la publicidad en redes sociales. Es conciso ¡Lo recomiendo!

創建者 Hanne M N

2021年6月24日

G​reat course! Extensive material and plenty of opportunity to practice_ A hands-on practical experience!

創建者 Carlene B

2021年3月16日

Very informative and useful. The final project was really a useful exercise.

Many thanks to the Instructor

創建者 Jose L C

2020年12月3日

Professor Daniel is create. I learned a lot on the class to use on my personal and business social media.

創建者 Lara b d

2021年3月3日

It was really interesting all the content. Sometimes a quite difficult but amazing to learn! Thank you

創建者 Wissam s

2020年12月20日

A great course in which I learned the methods and strategies of producing successful content and ads

創建者 Félix T

2021年6月26日

Me gusto mucho el brief creativo, gran herramienta de trabajo para la publicidad en redes sociales.

創建者 Terrance W

2020年10月14日

I really like the course as it is accessible with rich information content but not boring or stale.

創建者 Friedrich R

2020年12月4日

I found this course to be truly enlightening with regards to how advertising affects social media.

創建者 Raphael U

2020年12月3日

I love how fundamental this course is. It's concise but also very informing. I learned a lot.

創建者 Hassan A O

2021年7月9日

a very short course about social media advertisement and there is a lot to learn and is fun.