Chevron Left
返回到 Fundamentals of Social Media Advertising

學生對 Facebook 提供的 Fundamentals of Social Media Advertising 的評價和反饋

4.9
776 個評分
223 條評論

課程概述

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad. By the end of this course you will be able to: • Determine why and when to invest in paid advertising on social media • Understand the anatomy of a social media ad and how they differ from organic posts • Evaluate on which platforms to run social media ad campaigns and what makes an ad effective • Craft compelling and effective visuals and copy for social media ads • Learn how to collaborate effectively with others through creative briefs • Build foundational understanding for data, data-based advertising and privacy protection • Build an ad directly from your Facebook Business Page and your Instagram Business Account • Use Instagram Stories Ads effectively to connect with customers • Write a creative brief and create a social media ad This course is intended for people who want to learn how to create and manage ads on social media. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners have already completed course 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this program....

熱門審閱

BA
2020年11月11日

Beautiful Course all deep concepts clearly explain wow its amazing teaching skill. A very friendly teaching style motivates me to learn more thank you very much, Dear professor, Daniel Kob.

NA
2021年2月3日

This course is very useful for creating a creative of brief Social Media Ads and create a template for my business. I like too much advertising for target audiences and reduce the budget.

篩選依據:

26 - Fundamentals of Social Media Advertising 的 50 個評論(共 233 個)

創建者 Anuraj D

2021年3月17日

Best Course Ever with full of practical Knowledge. I love this course really because this course gives me a clear understanding of Social Media Marketing and now I'm very confident to pursue my career as a social media marketer and I would like to thanks the Instructors and the Coursera team who puts all possible efforts to share this course with us. Thank you so much!!

創建者 Ameera G A H

2021年9月20日

T​hought the videos were short, this was the most challenging course I've done so far because of the amount of work you have to put in for the creative brief and creative ad. I learned a lot about how to structure my instructions and make sure my details are clear so that the Ads can be designed with the set goals in mind.

創建者 Abdulkarim A

2021年1月26日

Useful course, valuable and very good. A person knows the basic structure of advertising on social media. It is a long course (5 weeks), but it is great value. I liked the exams very much, some are difficult and long, but from this difficulty you get the benefit. Thank you

創建者 Harun I

2021年5月24日

I am seriously satisfied with the context and the way of submitting the course and advise everyone interested in the digital world, particularly in social media. Thanks to everyone who has an afford in this beneficial education.

創建者 Eunice M F

2020年12月27日

I really learned a lot from this course and hopeful to finish the whole course of

Facebook Social Media Marketing. As a person with disability, this will open new career opportunities for me to look at in the near future.

創建者 Candice T

2021年1月20日

Very informative course. I enjoyed the videos and practical examples throughout the course. Lectures were presented in an enthusiastic way. Lots of practical advice and tips given. Real life examples provided as well.

創建者 Carlos A O A

2021年1月6日

Es un curso excepcional la verdad que todos los que he cursado que son parte del programa de certificación tienen una gran calidad, los instructores, los ejercicios y las pruebas cumplen muy bien para el aprendizaje.

創建者 Dinara S

2021年1月4日

Great instructor! Daniel Kob made all of the content easy to grasp and exciting. I highly recommend this course for beginners and people who want to catch up with the recent advances in the social media landscape.

創建者 Taquan W

2021年3月15日

Very informative and helped me understand how I should navigate and understand advertising on the social media platforms as well as understanding the laws and guidelines we need to adhere and follow by.

創建者 Bruno E P A

2021年2月2日

I really enjoyed learning about the creative brief, cookies, and how to correctly advertise on both instagram and facebook, I think this course is the complete basics of social media advertising.

創建者 Ofelia R

2021年1月30日

This course is really excellent. The teachers are very professional and very experienced to guide us in the wonderful knowledge of social media marketing. Thanks Coursera you have no comparison.

創建者 Mahmoud H

2021年8月28日

The course was very useful, I learned a lot of information that I was ignorant of, but now I feel better. Thank you, Kusira, thank you to the professor, and thank you to the colleagues.

創建者 Lama G

2021年4月5日

This course was so useful, I learned what is advertising and how to do it in different platforms, also I learned some rules about advertising in the world.

Thank you very much

創建者 Paul N K

2020年12月20日

There's definitely more to Social Media Advertising than just hitting that Promote button! This is a great course. Well on mu way to be coming a pro social media manager.

創建者 Nicol I

2021年2月23日

Thank you for your instruction! I learned so much and excited to start applying it. Your teaching style was very appreciated and it made the course very enjoyable.

-Nicol

創建者 Carmen R M C

2021年8月11日

Me parecio un curso realmente completo. el instructor Daniel Kob es unn gerente realmente capacitado para explicarles todo lo relacionado a la publicidad en facebook

創建者 Jaco P

2020年11月25日

really appreciated this course because of the way the things are explained and shown. the graphic design infact makes everything very immediate and understandable!

創建者 La-Arni R

2021年9月12日

V​ery interesting module. Daniel explains it in a simple and easy to understand manner. The videos too are not that long so you don't lose interest in the topic.

創建者 Teri A

2021年1月23日

Instructor was very clear and informative. The topics were interesting but maybe a little superficial. I am hoping there is more detail in the upcoming courses.

創建者 Amna H

2020年12月19日

Loved this course! Got a better understanding of advertising ethics, how to create a creative brief and an introduction to campaigns. Recommended for everyone!

創建者 Vasiliki K

2021年3月23日

Excellent course with amazing instructors! I have done some courses in the past but this is the only time such a course was value for money and much more!

創建者 Pasa C

2021年2月5日

Effective and instructive course. With real life application of what we learn it is very useful in the field of social media advertisement and management.

創建者 Ian A

2020年12月2日

The Instructor is so great. They make sure that the way they teach will be interesting to students. Thank you, Mrs. Anke Audenart, and Mr. Daniel Kob.

創建者 Hugo

2021年3月26日

It's an easy one, but the value you get from it is high. This is about one of the most effective ways to create and share content effectively.

創建者 David F

2021年5月3日

Very technical course, the instructor is very good and teaches step by step every little detail about advertising on facebook and Instagram.