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Content, Advertising & Social IMC, Northwestern University

4.7
615 個評分
85 個審閱

課程信息

Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites. Additional MOOC 4 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern) * Steffi Decker (Junior Partner, Chong and Koster) * Joey Strawn (Director of Integrated Marketing, Industrial Strength Marketing)...

熱門審閱

創建者 AH

Feb 06, 2016

This is my favorite course of the series so far. Information dense, the hands-on class project for this unit will help unpack the mystery of A/B split testing using free online tools. Recommended!

創建者 RR

Feb 17, 2017

This Course is excellent and especially Prof Randy had put in a lot of effort to give this amazing series of Mooc on Social marketing. I highly recommend these Moocs

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84 個審閱

創建者 Greg Jenkins

Dec 13, 2018

Great course! This was my first Coursera experience and it exceeded my expectations. Drive on!

創建者 ALLANNA Nigro

Nov 29, 2018

The course was very interesting because gave me at the same time, a general and specific idea about how to create a good content and generate more visits in my pages. It is very important when you want to promote your product/ideas to a different audience and you do not know exactly what to say, how to say and what to show them. Also the course gave me inspiration to create a personal blog - https://allannanigro.wixsite.com/misitio/blog/aventuras-en-tierras-aztecas that allowed me to put into practice all of the content learned during the course. Thank you IBM and Coursera for this excellent opportunity :)

創建者 Danielle Cochran

Oct 21, 2018

A little lengthy but managed to get through it and enjoy it

創建者 Diane Morneau

Sep 19, 2018

Very helpful

創建者 DAMILOLA EMMANUEL OLOWOSAGA

Jul 09, 2018

great

創建者 Bining Zhao

Jul 02, 2018

good

創建者 Manu Shrivastava

Jun 26, 2018

Amazing course ! I learnt a lot

創建者 Susana Otero

May 21, 2018

Very interesting course, the assignments and case studies are very useful to understand the IMC strategy.

創建者 Jennifer Coates

Mar 19, 2018

The Week 4 Videos and Quiz should be before Week 3. The videos refer to A/B testing the blog after we've already tested it. In the forum there was not anyone supervising or answering questions.

創建者 Hamdy Refaat Mohamed Mohamed Goher

Mar 02, 2018

great mooc