More like a 3.5 to 4? Close to 4. The main problem for me with this course was the assignment. I found it a bit unclear. The instructions are clear, but the way to go about completing the assignment was not. The last assignment we had in Course 3 was very specific and even had a video specifically on how to complete the assignment and why each step was important. We were given an example as to how to perfectly complete the assignment to extract the maximum knowledge from the course. In this course, that aspect was a bit lacking

I was able to learn a bit more about how to do an AB Split test that did not required monetary funding such as Facebook or Twitter. However, this would be applicable to how to run it on the campaigns for the respective profile. However, I had an issue with Hootsuite that was not mentioned in the Peer-Reviewed Assignment. I had posted a message to three platforms: Twitter, Google+, and LinkedIn. However, I had reached the maximum amount of posts on Hootsutie. I think this would be due to the fact that the lecture notes were made before any recent changes to the content and features for free accounts on Hootsuite. I would recommend anyone looking more into how the free posting schedule feature is used and what is the maximum.

One of the best courses I've taken on Coursera. The lectures are tailored for online learning as opposed to videos of live lectures. They are short and and full of relevant, useful information. This was a huge plus for me because I don't have a lot of extra time to sit through hours and hours of lectures. There were guest lecturers who were experts in the field of social media marketing who provided great insight on the topic. I've utilized many of the strategies learned through this course and the other courses in this Specialization in my own business and have increased my social media following as well as began developing and advertising my blog.

Currently I am acquiring a postgraduate degree in Strategic Marketing Management in one of the UK’s top business schools. I have started this online course because I would like to gain some experience on Content Marketing because I need it for my internship. I have finished the week 3 and I can say that I really like the content and the process of the module!

Personally, I suggest this module to all the students and professionals that they want to obtain useful and practical knowledge regarding Content Marketing and Social IMC.

A big thanks to Northwestern University and to all experts that worked in order to create this module!

The course was very interesting because gave me at the same time, a general and specific idea about how to create a good content and generate more visits in my pages. It is very important when you want to promote your product/ideas to a different audience and you do not know exactly what to say, how to say and what to show them. Also the course gave me inspiration to create a personal blog - https://allannanigro.wixsite.com/misitio/blog/aventuras-en-tierras-aztecas that allowed me to put into practice all of the content learned during the course. Thank you IBM and Coursera for this excellent opportunity :)

The Content, Advertising & Social IMC MOOC was outstanding in content and applications. As an experienced marketer, I learned a lot of the "why" and "how" necessary for me to continue to build my skills as a marketer. The assignment and testing methodologies were really helpful. I am finding the MOOC 3 and 4 are well-integrated in providing necessary learning and increased capability. Great job to Randy and the team for an excellent MOOC. Can't wait to move onto MOOC 5. Well done.

This is a great course. Randy explains in easy-to-understand steps how to initiate an integrated marketing communications program and how to track and test your efforts. He also does a nice job of explaining why certain steps are important and provides several valuable case studies. To top it all off, several guests appear in his lectures, providing additional insight and real-world examples.

I loved this course because it gives you perspective on using the most effective approaches for the different products depending on the level of commitment you need from the customer. I learned that I was doing way too much work for some clients and the wrong kind of work for others. Incredible. Plus, it gets you primed and ready for the next MOOC. A/B Testing is for Winners

Really enjoyed learning the Blog.. I really wanted to start having my own and probably it was difficult for me to learn to do the same just by reading. The way it was show here was awesome and simply loved the way Maslows , Blog Promotion and A/B Split testing were covered.

The social IMC course is a part of the MOOC4 of Social Media Marketing Specialization offered by Northwestern over 6 MOOCs. The biggest takeaway of this MOOC was its real time application. It actually made me think twice on the ways I deploy my marketing strategy at work.

All courses within the Social Media Marketing Specialization have been brilliant. Easy to follow, with step-by-step progression and if you're completely new to Social Media Marketing, you'll find the concepts are taught in a clear and concise way. I totally recommend it.

Ok, course is too good for me, I had some challanges with this one because of my fear factors and trying to apply the information in a relevant way. The content and instruction is more wonderful it's me that is not at this level yet.

This is my favorite course of the series so far. Information dense, the hands-on class project for this unit will help unpack the mystery of A/B split testing using free online tools. Recommended!

I recommend this class for it teaches engagement technics for quick low return and it also teaches nurturing techniques for those that take a while to sell but much much higher return

Fantastic course well integrated in the overall specialization. Week 3 could eventually be split in two weeks as it is more demanding in terms of peer assessment and lecture.

This Course is excellent and especially Prof Randy had put in a lot of effort to give this amazing series of Mooc on Social marketing. I highly recommend these Moocs

This is great course. It has a lot of high quality content. This is really cool for anyone who wants to be succed with social marketing in the digital world.

Really thoughtful and gives a lot of real-world examples with guidance in using certain templates and tools to navigate social media marketing.

Awesome course! Loved every minute of it. Solid information that isn't diluted or weak. Actionable and valuable to say the least.

A good balance of theory, examples, tools and practice. Very useful to understand how things should/could be done, and why.

Practical methodical approach to deciphering the social IMC and complete hands on tutorial. Randy Hlavac amazing tutor.

Is an awesome course, you can access great and up to date information that allowed you to succeed in your career.

It's amazing! I think is one of my favorites in this whole specialization! the videos are super insightful !

This course has been an educational adventure in the social media tools being used to expand your presence

Very interesting course, the assignments and case studies are very useful to understand the IMC strategy.