課程信息
6,537 次近期查看

第 6 門課程(共 6 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

中級

Have gone through the others courses within the SEO Specialization.

完成時間大約為12 小時

建議:2 hours/week...

英語(English)

字幕:英語(English)

您將學到的內容有

  • Check

    Create an SEO Pitch

  • Check

    Prepare and perform a competitive analysis

  • Check

    Analyze and create a keyword map

  • Check

    Create a final report of your findings and recommendations for SEO and present your recommendations to your client

第 6 門課程(共 6 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

中級

Have gone through the others courses within the SEO Specialization.

完成時間大約為12 小時

建議:2 hours/week...

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 11 小時

Getting Started and Milestone 1: Gauging a Site's Opportunity for Improvement

2 個視頻 (總計 9 分鐘), 5 個閱讀材料, 1 個測驗
2 個視頻
Milestone 1 Assignment Overview5分鐘
5 個閱讀材料
A Note from UC Davis10分鐘
Identifying a Potential Client - Resources (Part 1)10分鐘
Create an SEO Pitch - Resources (Part 2)30分鐘
Develop Kickoff Questions - Resources (Part 3)20分鐘
Kick-Off Questions Template1分鐘
2
完成時間為 17 小時

Milestone 2: Initial Research Phase

1 個視頻 (總計 8 分鐘), 6 個閱讀材料, 1 個測驗
1 個視頻
6 個閱讀材料
Developing a Persona - Resources (Part 1)30分鐘
User/Buyer Persona Template1分鐘
Performing Keyword Research - Resources (Part 2)40分鐘
Keyword Research Example & Template1分鐘
Conducting a Competitive Analysis - Resources (Part 3)50分鐘
Keyword Competitive Analysis Template1分鐘
3
完成時間為 12 小時

Milestone 3: Conducting a Content Audit and Technical Review

1 個視頻 (總計 8 分鐘), 9 個閱讀材料, 1 個測驗
9 個閱讀材料
Competitive Content Analysis (Part 1)30分鐘
Competitive Analysis Template1分鐘
Internal Content Audit - Resources (Part 2)30分鐘
Internal Content Audit Template1分鐘
Keyword Mapping - Resources (Part 3)50分鐘
Keyword Mapping Template1分鐘
Technical SEO - Resources (Part 4)20分鐘
Error Tracking Template1分鐘
Technical Audit Template1分鐘
4
完成時間為 6 小時

Milestone 4: Presenting Your Findings

2 個視頻 (總計 6 分鐘), 2 個閱讀材料, 1 個測驗
2 個視頻
Project Summary1分鐘
2 個閱讀材料
Presenting Your Findings - Resources30分鐘
SEO Audit Template1分鐘
4.8
19 個審閱Chevron Right

57%

完成這些課程後已開始新的職業生涯

44%

通過此課程獲得實實在在的工作福利

25%

加薪或升職

來自Website Optimization Client Report Project的熱門評論

創建者 JHOct 30th 2016

If you want to be an expert in SEO and work in the field this is the series of courses to lean the craft.\n\nWhen you complete this course you will be ready to put your skills to work!

創建者 ISNov 6th 2016

I am very glad for such amazing tool like this one. It´s very good within SEO standpoint in his practical experience and for our recall for variety of the tools in this spectrum.

講師

Avatar

Rebekah May

SEO Manager & Lead SEO Instructor, Lead Qual
UC Davis Division of Continuing and Professional Education

關於 加州大学戴维斯分校

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

關於 搜索引擎优化(SEO) 專項課程

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task....
搜索引擎优化(SEO)

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