課程信息
4.7
989 個評分
222 個審閱
專項課程

第 2 門課程(共 6 門),位於

100% 在線

100% 在線

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
完成時間(小時)

完成時間大約為13 小時

建議:4 weeks of study, 1-3 hours/week...
可選語言

英語(English)

字幕:英語(English)...

您將學到的內容有

  • Check

    Complete a competitive analysis on a webpage

  • Check

    Interpret brand recognition through social media

  • Check

    Create sitemaps and robot.txt files, plan redirects, and manage site errors

  • Check

    Use a variety of SEO tools to conduct an audience analysis and develop personas of your ideal buyer

您將獲得的技能

Social MediaKeyword ResearchMarketingMathematical Optimization
專項課程

第 2 門課程(共 6 門),位於

100% 在線

100% 在線

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
完成時間(小時)

完成時間大約為13 小時

建議:4 weeks of study, 1-3 hours/week...
可選語言

英語(English)

字幕:英語(English)...

教學大綱 - 您將從這門課程中學到什麼

1
完成時間(小時)
完成時間為 7 小時

Getting Started and Introduction to On-page SEO

Welcome to Week 1. This module will introduce you to On-page SEO. The lessons will start with introducing you to key areas of SEO so you’ll have a strong understanding of the differences amongst the strategies. Then we’ll dive into using On-page SEO techniques so that you’ll know how to optimize keywords in meta data as well as perform competitive analysis on a web page. By the end of this module, you’ll know how to identify meta-tags and use these to make recommendations for On-page SEO. ...
Reading
11 個視頻(共 66 分鐘), 3 個閱讀材料, 1 個測驗
Video11 個視頻
Introduction to On-page SEO分鐘
Key Areas of SEO2分鐘
Meta Data and Meta Tags4分鐘
Title Tags 10110分鐘
Meta Descriptions Help Too!11分鐘
A Note About Meta Keywords3分鐘
URL Optimization6分鐘
How to Use Heading Tags8分鐘
Creating and Optimizing Unique Content8分鐘
Analyzing a Website Using a Web Crawler5分鐘
Reading3 個閱讀材料
SEO 101: Getting the On-page SEO Basics15分鐘
Blame the Meta Keywords Tag - Duane Forrester15分鐘
The Basics of Search Engine Friendly Design & Development15分鐘
Quiz1 個練習
On-page SEO Review20分鐘
2
完成時間(小時)
完成時間為 5 小時

Introduction to Off-page SEO

Welcome to Week 2. This module will introduce you to Off-page SEO. While these strategies are more indirect than On-page SEO, they’re still important to maximize page authority. This module will clarify what Off-page SEO is as well as help you understand building links to your site and understanding brand recognition through social media. Once you complete this module, you’ll be able to understand link analysis as well as how social media can help improve your page authority. ...
Reading
4 個視頻(共 19 分鐘), 2 個閱讀材料, 1 個測驗
Video4 個視頻
Off-site SEO Elements6分鐘
Who is Linking to Your Content?6分鐘
Social Media: Help or Hinder?5分鐘
Reading2 個閱讀材料
Growing Popularity & Links15分鐘
Suggested Reading - Do Social Signals Drive SEO15分鐘
Quiz1 個練習
Off-site SEO Review20分鐘
3
完成時間(小時)
完成時間為 6 小時

Introduction to Technical SEO

Welcome to week 3! In the lessons that follow, you will take a close look at the third leg of a solid SEO Strategy: Technical SEO. You’ll see how important structural components like sitemaps, redirects and other components lay a foundation for your content that will help your site get noticed. By the end of this module, you should be able to define Technical SEO and explain some of the basic aspects of this strategy. As you begin creating sitemaps and robot.txt files as well as planning redirects and managing site errors, you’ll learn how to employ best practices in your Technical SEO strategy. ...
Reading
7 個視頻(共 39 分鐘), 2 個閱讀材料, 1 個測驗
Video7 個視頻
Laying the Structural Foundation With Technical SEO2分鐘
HTML Sitemap vs. XML Sitemap8分鐘
The robots.txt File Protocol6分鐘
Overcoming Pesky Error Codes6分鐘
Redirects 1018分鐘
404 Pages Best Practices5分鐘
Reading2 個閱讀材料
The Beginner's Guide to Technical SEO: 7 Resources You Should Use15分鐘
Art of SEO30分鐘
Quiz1 個練習
Technical SEO Review20分鐘
4
完成時間(小時)
完成時間為 11 小時

Keyword Theory & Research

Welcome to week 4! In this module, we are going to discover a variety of strategies for developing keywords for your site. This critical step is what helps direct your ideal buyer to the content that meets his or her needs. In the lessons that follow, we’ll learn about keyword theory and how understanding the common behaviors of web searchers can help you hone your list of keywords. We’ll also see how you can use a variety of SEO tools to conduct an audience and use this data to develop personas of your ideal buyer. Once you’ve completed this module, you should be able to craft a list of optimal keywords that will help get your site recognized....
Reading
8 個視頻(共 38 分鐘), 1 個閱讀材料, 2 個測驗
Video8 個視頻
Choosing the Right Keywords4分鐘
Stages of Search7分鐘
Heads, Tails, and Long Tail Keywords5分鐘
The Science of How Users Conduct Searches5分鐘
Getting to Know Your Audience6分鐘
Creating Your Ideal Buyers Persona6分鐘
Course Summary and Wrap-up1分鐘
Reading1 個閱讀材料
The Art of SEO30分鐘
Quiz1 個練習
Keyword Theory & Research Review20分鐘
4.7
工作福利

83%

通過此課程獲得實實在在的工作福利

熱門審閱

突出顯示
Practical and applicable
(19)
Great introduction
(3)
創建者 AAJul 1st 2017

This is not a trivial subject. Nevertheless, I feel completely confident in my newfound knowledge of it. Not only that, but I am very motivated to keep going with the rest of the specialization now.

創建者 MYJun 10th 2018

this is amazing SEO course . i am first time learning about SEO . its really informative and help me to improve my skill. i really thanks to coursera to give this opportunity to learn this course.

講師

Avatar

Rebekah May

SEO Manager & Lead SEO Instructor, Lead Qual
UC Davis Division of Continuing and Professional Education

關於 University of California, Davis

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

關於 Search Engine Optimization (SEO) 專項課程

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task....
Search Engine Optimization (SEO)

常見問題

  • 注册以便获得证书后,您将有权访问所有视频、测验和编程作业(如果适用)。只有在您的班次开课之后,才可以提交和审阅同学互评作业。如果您选择在不购买的情况下浏览课程,可能无法访问某些作业。

  • 您注册课程后,将有权访问专项课程中的所有课程,并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中,您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容,可以免费旁听课程。

還有其他問題嗎?請訪問 學生幫助中心