課程信息
54,244 次近期查看

第 2 門課程(共 6 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為13 小時

建議:4 weeks of study, 1-3 hours/week...

英語(English)

字幕:英語(English), 巴西葡萄牙語, 土耳其語(Turkish)
User
學習Course的學生是
  • Marketing Specialists
  • Copywriters
  • Marketers
  • Marketing Analysts
  • Marketing Managers

您將學到的內容有

  • Check

    Complete a competitive analysis on a webpage

  • Check

    Interpret brand recognition through social media

  • Check

    Create sitemaps and robot.txt files, plan redirects, and manage site errors

  • Check

    Use a variety of SEO tools to conduct an audience analysis and develop personas of your ideal buyer

您將獲得的技能

Social MediaKeyword ResearchMarketingMathematical Optimization
User
學習Course的學生是
  • Marketing Specialists
  • Copywriters
  • Marketers
  • Marketing Analysts
  • Marketing Managers

第 2 門課程(共 6 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為13 小時

建議:4 weeks of study, 1-3 hours/week...

英語(English)

字幕:英語(English), 巴西葡萄牙語, 土耳其語(Turkish)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 7 小時

Getting Started and Introduction to On-page SEO

11 個視頻 (總計 66 分鐘), 4 個閱讀材料, 1 個測驗
11 個視頻
Introduction to On-page SEO48
Key Areas of SEO2分鐘
Meta Data and Meta Tags4分鐘
Title Tags 10110分鐘
Meta Descriptions Help Too!11分鐘
A Note About Meta Keywords3分鐘
URL Optimization6分鐘
How to Use Heading Tags8分鐘
Creating and Optimizing Unique Content8分鐘
Analyzing a Website Using a Web Crawler5分鐘
4 個閱讀材料
A Note from UC Davis10分鐘
On-Page SEO: Anatomy of a Perfectly Optimized Page15分鐘
Blame the Meta Keywords Tag - Duane Forrester15分鐘
The Basics of Search Engine Friendly Design & Development15分鐘
1 個練習
On-page SEO Review20分鐘
2
完成時間為 5 小時

Introduction to Off-page SEO

4 個視頻 (總計 19 分鐘), 2 個閱讀材料, 1 個測驗
4 個視頻
Off-site SEO Elements6分鐘
Who is Linking to Your Content?6分鐘
Social Media: Help or Hinder?5分鐘
2 個閱讀材料
Growing Popularity & Links15分鐘
Suggested Reading - How Social Media Helps SEO15分鐘
1 個練習
Off-site SEO Review20分鐘
3
完成時間為 6 小時

Introduction to Technical SEO

7 個視頻 (總計 39 分鐘), 2 個閱讀材料, 1 個測驗
7 個視頻
Laying the Structural Foundation With Technical SEO2分鐘
HTML Sitemap vs. XML Sitemap8分鐘
The robots.txt File Protocol6分鐘
Overcoming Pesky Error Codes6分鐘
Redirects 1018分鐘
404 Pages Best Practices5分鐘
2 個閱讀材料
The Beginner's Guide to Technical SEO: 7 Resources You Should Use15分鐘
Art of SEO30分鐘
1 個練習
Technical SEO Review20分鐘
4
完成時間為 11 小時

Keyword Theory & Research

8 個視頻 (總計 38 分鐘), 1 個閱讀材料, 2 個測驗
8 個視頻
Choosing the Right Keywords4分鐘
Stages of Search7分鐘
Heads, Tails, and Long Tail Keywords5分鐘
The Science of How Users Conduct Searches5分鐘
Getting to Know Your Audience6分鐘
Creating Your Ideal Buyers Persona6分鐘
Course Summary and Wrap-up1分鐘
1 個閱讀材料
The Art of SEO30分鐘
1 個練習
Keyword Theory & Research Review20分鐘
4.7
271 個審閱Chevron Right

73%

完成這些課程後已開始新的職業生涯

60%

通過此課程獲得實實在在的工作福利

來自Search Engine Optimization Fundamentals的熱門評論

突出顯示
Practical and applicable
(19)
Great introduction
(3)
創建者 AAJul 1st 2017

This is not a trivial subject. Nevertheless, I feel completely confident in my newfound knowledge of it. Not only that, but I am very motivated to keep going with the rest of the specialization now.

創建者 MYJun 10th 2018

this is amazing SEO course . i am first time learning about SEO . its really informative and help me to improve my skill. i really thanks to coursera to give this opportunity to learn this course.

講師

Avatar

Rebekah May

SEO Manager & Lead SEO Instructor, Lead Qual
UC Davis Division of Continuing and Professional Education

關於 加州大学戴维斯分校

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

關於 搜索引擎优化(SEO) 專項課程

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task....
搜索引擎优化(SEO)

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