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Selling to Chinese Consumers, The Chinese University of Hong Kong

4.9
28 個評分
8 個審閱

課程信息

This course is designed to help learners sell their products, goods and services to Chinese consumers. To achieve this goal, the course will use evidence-based research in psychology, economics, legal studies and marketing to help learners understand the historical, economic and legal contexts of doing business in China and the behavioral characteristics of Chinese consumers. The course will cover topics in Chinese and global marketing, Chinese consumers, institutional and cultural influence on consumer motivation and behaviors in Chinese markets, and brand management in China....

熱門審閱

創建者 AR

Feb 06, 2018

Very well explained and rich in content. Highly recommend for everyone aiming to start or develop a business in China!

創建者 SR

Nov 26, 2017

I like how it has a localised approach and does not depend to much on conceptual things.

篩選依據:

8 個審閱

創建者 gilles

May 21, 2018

great course , well explained , clear and interesting interviews

創建者 Muhammad Angaria

Apr 14, 2018

Excellent course to learn about Chinese consumers and China market

創建者 Sheng-Fu Hsu

Feb 25, 2018

This is a very good entry marketing class for those who would like to know how about how to enter Chinese market.

It was my first to to use peer grading system and it helps me to understand what are important elements in each assignments. It also gives me feedback from other student and it helps me to understand how my idea is perceived and valued outside classrooms.

創建者 Agnese Rondoni

Feb 06, 2018

Very well explained and rich in content. Highly recommend for everyone aiming to start or develop a business in China!

創建者 MD

Feb 05, 2018

Excellent!

創建者 Renato Gomez

Jan 19, 2018

Very good and applicable to real life for people willing to do business in China

創建者 Pierre-Olivier Teissier-Clément

Jan 18, 2018

very insightful for anyone who is interested in doing business in China or understanding more the specificities of the Chinese market.

創建者 Syed Fazlur Rahman

Nov 26, 2017

I like how it has a localised approach and does not depend to much on conceptual things.