1.3 An In-Depth Look at Why Chinese Consumers Like Luxury Brands

From the course by 香港中文大学
Selling to Chinese Consumers
20 ratings
20 ratings
Course 1 of 4 in the Specialization Doing Business in China
From the lesson
The Chinese Consumption Market

Meet the Instructors

  • Prof. Letty Kwan
    Prof. Letty Kwan
    Assistant Professor
    Department of Psychology