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學生對 纽约州立大学纽约州立大学 提供的 Strategic Self-Marketing and Personal Branding 的評價和反饋

169 個評分
32 條評論


In this course, you will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting your professional image. Acting as "your own Chief Executive Officer" (P. Drucker), you will learn how to use relationship and network marketing and impression management to showcase your skills to prospective employers, colleagues, supervisors, and other interested parties. This course will help you to: - Recognize the importance of marketing orientation and career brand building for your career development; use marketing communication strategies for your self-marketing; - Implement strategic marketing planning for your career development and engage in creating your own strategic self-marketing plan; - Devise strategies for managing your professional reputation; begin creating your personal brand, and plan steps for strategic personal branding; - Create personal branding statements, and integrate social networking into your career branding; - Refine your self-management information system to systematically collect and analyze self-marketing and personal branding related data, select appropriate tools and apply them for a thorough, accurate, evidence-based and data driven self-assessment of your self-marketing and personal branding skills; - Develop and implement an effective instrument for displaying your artifacts and monitoring your marketing communications strategies ("The Showcaser") and a realistic performance metric for evaluating your career brand building activities ("The Career Brand Equity Builder")....



Recommended for students who want to go for a job interview. An insightful course filled with lots of questions to ponder upon and ask yourself that you never have thought of! Brilliant!


Excellent course. I liked the content and instructors. Good strategic advice on managing your personal brand from a career development perspective.


26 - Strategic Self-Marketing and Personal Branding 的 32 個評論(共 32 個)

創建者 Cesar A C



創建者 SYED M A


It was a truly enriching experience. The exam component made sure that I revisit and understand every concept before clearing it.

創建者 valentina p


interesting and with a good balance between theory and practice. A bibliography at the end of the course could be useful

創建者 Karolina K


It's a really decent course and manages to touch upon some of the more complex ideas behind branding.

創建者 Lukáš K


Interesting topic, however the course lacks practical side.

創建者 Hernan D O


Dont like the girl in the first week videos, and the mechanic.

創建者 karli s


i failed this class because nobody want to review my peer assignment.