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學生對 纽约州立大学纽约州立大学 提供的 Strategic Self-Marketing and Personal Branding 的評價和反饋

88 個評分
15 個審閱


In this course, you will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting your professional image. Acting as "your own Chief Executive Officer" (P. Drucker), you will learn how to use relationship and network marketing and impression management to showcase your skills to prospective employers, colleagues, supervisors, and other interested parties. This course will help you to: - Recognize the importance of marketing orientation and career brand building for your career development; use marketing communication strategies for your self-marketing; - Implement strategic marketing planning for your career development and engage in creating your own strategic self-marketing plan; - Devise strategies for managing your professional reputation; begin creating your personal brand, and plan steps for strategic personal branding; - Create personal branding statements, and integrate social networking into your career branding; - Refine your self-management information system to systematically collect and analyze self-marketing and personal branding related data, select appropriate tools and apply them for a thorough, accurate, evidence-based and data driven self-assessment of your self-marketing and personal branding skills; - Develop and implement an effective instrument for displaying your artifacts and monitoring your marketing communications strategies ("The Showcaser") and a realistic performance metric for evaluating your career brand building activities ("The Career Brand Equity Builder")....



1 - Strategic Self-Marketing and Personal Branding 的 15 個評論(共 15 個)

創建者 Anthony C

Oct 04, 2016

創建者 Marwa A M M

Feb 13, 2019

創建者 Momma-Amie R

Oct 18, 2016

創建者 Mohammad M R

Jun 27, 2018

創建者 Sagi S

Oct 20, 2018

創建者 Sujai S

Jul 18, 2019

創建者 UMER F

Jul 16, 2019

創建者 SYED M A

Feb 20, 2019

創建者 Karolina K

Aug 14, 2017

創建者 Alexa A

May 21, 2018

創建者 Elisabeth N

Jun 14, 2016

創建者 valentina p

Jul 13, 2016


Mar 04, 2019

創建者 Lukáš K

Aug 14, 2016


Aug 03, 2016