課程信息
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中級

完成時間大約為11 小時

建議:4 weeks of study, 2-4 hours/week...

英語(English)

字幕:英語(English)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

中級

完成時間大約為11 小時

建議:4 weeks of study, 2-4 hours/week...

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 3 小時

Marketing and Branding The Skilled Self

10 個視頻 (總計 68 分鐘), 5 個閱讀材料, 3 個測驗
10 個視頻
Career Branding: An interview with Roz Rufer6分鐘
The Skilled Self as a Product10分鐘
CDL Self-coaching tools (pdf attached)4分鐘
Using the Showcaser exercise (pdf attached)5分鐘
Marketing the Skilled Self9分鐘
The Skilled Self as a Service7分鐘
The Skilled Self as a Brand6分鐘
CDL Career Brand Equity Builder (documents attached)6分鐘
CDL Using the Career Brand Equity Builder Exercise3分鐘
5 個閱讀材料
Editing your public profile on LinkedIn10分鐘
How this course works10分鐘
Optional reading10分鐘
Course developers and contributors10分鐘
Reuse of content10分鐘
3 個練習
Week 1 Practice quiz 118分鐘
Week 1 Practice quiz 216分鐘
What have we learned in Week 1?18分鐘
2
完成時間為 4 小時

Self-Marketing Strategies and Tactics

10 個視頻 (總計 58 分鐘), 4 個測驗
10 個視頻
Positioning strategies4分鐘
Distribution strategies5分鐘
Contact strategies3分鐘
Public relations strategies3分鐘
Advertising strategies5分鐘
Exercise: Your self-marketing plan4分鐘
Leadership skills: An interview with Darryl Leggieri14分鐘
Decision making skills: An interview with Darryl Leggieri12分鐘
What have we learned in Week 2?2分鐘
3 個練習
Week 2 Practice quiz 116分鐘
Week 2 Practice quiz 214分鐘
What have we learned in Week 2?14分鐘
3
完成時間為 4 小時

Personal Branding Strategies and Tactics

9 個視頻 (總計 42 分鐘), 1 個閱讀材料, 4 個測驗
9 個視頻
The importance of reflection3分鐘
Human brand4分鐘
Personal branding6分鐘
Brand management and impression management6分鐘
Trait affective presence5分鐘
Interview as performance7分鐘
Exercise: Your exclamation point - Personal branding 101 (pdf attached)5分鐘
What have we learned in Week 3?1分鐘
1 個閱讀材料
What does literature say about personal branding?10分鐘
3 個練習
Week 3 Practice quiz 114分鐘
Week 3 Practice quiz 210分鐘
What have we learned in Week 3?12分鐘
4
完成時間為 1 小時

Course Review

1 個視頻 (總計 9 分鐘), 1 個閱讀材料, 1 個測驗
1 個閱讀材料
End-of-the-course survey10分鐘
1 個練習
What have we learned in the course?24分鐘
4.3
17 個審閱Chevron Right

67%

通過此課程獲得實實在在的工作福利

來自Strategic Self-Marketing and Personal Branding的熱門評論

創建者 NBNov 3rd 2019

Excellent course. I liked the content and instructors. Good strategic advice on managing your personal brand from a career development perspective.

創建者 MROct 18th 2016

very informative and easy to follow, lots of new techniques that should help me on my way.

講師

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Dr. Valeri Chukhlomin

Professor
SUNY Empire State College
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Dr. Michele Forte

Assistant Professor, SUNY Empire State College
Community and Human Services
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Dr. John M. Beckem II

Assistant Professor of Finance and Management Studies
State University of New York, Empire State College
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Dr. Tonka Jokelova

Coordinator of Curriculum and Instructional Design
SUNY Empire State College
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Amy Giaculli

Assessment Specialist
SUNY Empire State College

關於 纽约州立大学纽约州立大学

The State University of New York, with 64 unique institutions, is the largest comprehensive system of higher education in the United States. Educating nearly 468,000 students in more than 7,500 degree and certificate programs both on campus and online, SUNY has nearly 3 million alumni around the globe....

關於 职业品牌管理职业生涯品牌管理 專項課程

In the business world, smart organizations use branding and strategic management techniques to differentiate themselves from their competition and to achieve a competitive advantage. In this Specialization, you will learn how to use proven brand management methods and tools for individual career development in competitive job environments. You will gain knowledge and analytical skills for career self-management and learn techniques for career brand building. You will create a robust self-management information system that will help you self-organize and increase your human capital by building high demand employability skills. During each week of the Specialization, you will be practicing various career branding techniques in your custom-built, individual Career Development Lab. The final Capstone Project is designed as a training facility where you will create your evidence-based portfolios, professional development plans, personal self-marketing and branding strategies, presentations, and public profiles....
职业品牌管理职业生涯品牌管理

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