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Learner Reviews & Feedback for Introduction to Google SEO by University of California, Davis

4.6
stars
9,876 ratings

About the Course

Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO). This course is the first within the SEO Specialization and it is intended to give you a taste of SEO with some fun practices to get seen in Google. You will be introduced to the foundational elements of how the most popular search engine, Google, works, how the SEO landscape is constantly changing and what you can expect in the future. You discuss core SEO strategies and tactics used to drive more organic search results to a specific website or set of websites, as well as tactics to avoid to prevent penalization from Google. We hope this taste of SEO, will entice you to continue through the Specialization!...

Top reviews

KP

Oct 2, 2023

This was a very helpful introductory course which helped me to understand further areas of study I need to pursue in order to be effective in this field! Thanks UC Davis, I really enjoyed this course.

SS

Aug 9, 2016

Great course, very informative!! I can tell the classes are starting to be structured differently though. Not too much meat to this first course... reserving my opinion, until I go through a few more.

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76 - 100 of 2,607 Reviews for Introduction to Google SEO

By Jacob H

•

Apr 6, 2020

Should be renamed "History of the Internet and Search Engines" as its more preoccupied with historical facts and memorizing specific Google algorithm changes rather than teaching actually usable skills. If you like fun trivia this course is for you, if you are looking to make yourself or your employer money... not so much.

By Elodie

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Jul 14, 2020

Very theoretical. The first part of the course focuses on .... how to answer in a job interview, and on the different jobs related to SEO, with non-updated information (articles from 2012!!). Not at all relevant in a "SEO specialization" and very very very disappointing!

By Jaeden M

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Dec 8, 2021

Lessons were good for the niche subjects that they focus on. I feel like I have a better understanding of what SEO is conceptually. There is no practical application to relate to and also no support or review of any skills related to SEO throughot.

By Ying L

•

Mar 13, 2020

I felt that all of the career info in Week 1 was unnecessary for an introductory course. It should have led with more fundamentals. I think that the career info could have just been linked at the end of the course rather than a series of videos.

By Karen S G

•

Nov 10, 2021

Not an introduction, just sort of throws learners into the middle of it. Many terms were not explained on their first mention, and the excuse that you can look it up online is no reason not to introduce terms.

By Szymon M

•

Oct 10, 2023

Slick to none practical information. A lot of theory, which is not so bad as for the "introduction" course but still... It's just not informative enough and requires you to do zero practical work.

By Prayas K

•

Sep 30, 2020

This course is overstretched with irrelevant topics loke history of SEO, which don't add any value to industry demands.

By Yash P S

•

May 3, 2020

The course assumes previous knowledge and uses jargons throughout. Module 1 completely irrelevant for someone starting out in the field. No practical knowledge gained whatsoever. Might as well read an article on SEO from a site like MOZ and then start with one of the later courses which I'm assuming should give practical assignments??

By Jessica B

•

Jan 14, 2021

This course should really specify from the get-go that the focus is largely on having a career that solely focusses on SEO. This course is simply not helpful to those of us who are seeking SEO as an accessory skill. I would not recommend this course to anyone.

By alessio t

•

Sep 26, 2016

It provides a broad overview, but materials are not very refined and the course does not provide a good structured approach to the subject. At least it did not for me, leaving me wondering as to what next steps could be if I wanted to explore further.

By Wouter C

•

Dec 8, 2020

Course is 90% about the past, with a focus on what doesn't work anymore. Even those with limited cognitive ability can get drunk and rush through it within an hour or two. You can put the video's on 150% and use SAT logic to ace the tests.

By Hoa D

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Dec 18, 2019

I have no idea what SEO is and how it works. Thus, I was super eager to know more about SEO in the 1st chapter. Yet, the first chapter introduces a lot about SEO career which should be at the end of the course.

By David J

•

Jun 21, 2021

The teacher doesnt seem confident or particularly experienced at teaching.

The content was very basic and not useful, basicaly its the wikipedia article for SEO but stretched out in video format.

By Shikha

•

Mar 4, 2021

I expected more practical knowledge but they probably want us to do the entire specialization to really learn something to apply. This course was mostly theoretical.

By Elena L

•

Jan 4, 2021

Not interesting. Too much for history. Too much for penalties. Not enougth for practice. I do not recommend it. Unless you are an archaeologist.

By Akshaya D

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May 28, 2021

none of the practical examples were given, it was all theory, it is easy to understand but remembering will be difficult, not worth it.

By Ken A

•

Oct 6, 2020

Useless course! Doesn't teach you anything apart from the history of SEO. They're practical courses available on youtube for free!

By Cristina G G

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Nov 10, 2019

Too basic. I know the course is called Introduction to SEO, but it doesn't even get to how to start working with it.

By Maria D

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Jan 11, 2021

I asked questions that noone responded.In greek translation many mistakes.difficult to understand some meanings

By Brooke L

•

Sep 17, 2017

Outdated links and content.

By Abdus S N

•

Jul 15, 2023

"Dear Team Coursera,

I wanted to take a moment to express my utmost appreciation and satisfaction with the incredible learning experience I've had on your platform. The quality of content available on Coursera has consistently exceeded my expectations. The courses I have taken have been enriching, engaging, and incredibly informative.

The wide variety of courses offered by Coursera has allowed me to explore diverse topics and expand my knowledge in areas I'm passionate about. The platform's user-friendly interface, interactive learning materials, and the availability of supplementary resources have greatly enhanced my learning experience.

I am particularly impressed by the expertise and dedication of the instructors. Their knowledge, teaching methods, and prompt response to queries have been invaluable. The opportunity to learn from experts in their respective fields has truly elevated the quality of my education.

I would like to extend my sincere gratitude to the entire team at Coursera for creating such an exceptional platform. Your commitment to providing accessible and high-quality education is commendable. I look forward to continuing my learning journey with Coursera and exploring the vast range of courses available.

Thank you once again for your outstanding work.

Best regards,

Abdus Samad Nabil

By Mohammed N

•

Aug 5, 2023

From the moment I started the course, I was impressed by the clear and organized structure. The instructor's explanations were concise yet comprehensive, making even the most complex concepts of SEO easy to understand. The course began by laying a solid foundation, explaining what SEO is, its importance, and how it impacts online visibility. This approach was perfect for someone like me who had limited prior knowledge of the subject.

Overall, this course exceeded my expectations. It equipped me with a solid foundation in SEO and empowered me with practical skills to improve online visibility and drive organic traff. I would highly recommend the "Introduction to Google SEO" course to anyone who wants to demystify the complexities of SEO, understand Google's algorithms, and elevate their online presence. It's an investment that will undoubtedly pay off as you see your website's rankings and organic traffic soar.

By JT

•

Jun 5, 2017

The course essentially did what it said - it introduced the concepts of Search Engine Optimization and provided an overview and history of Search Engines, and all the major players/companies related to the early web, search engines, and SEO.

Overall, the course was very well presented, excellent visuals and a great array of supplemental reading resources were provided by way of links to external sources that aid in rounding out information on a variety of sub-topics to SEO as presented in the course.

I would highly recommend this course to those who are interested in obtaining an introduction and grounding with respect to the concept(s) of SEO, its history, and formation up through current day.

By 橘气翻译官

•

Sep 17, 2017

Given the time frame of 4 weeks, the course was well structured, detailed and clear. The goals were set early on to ensure students understand what the course is about. Explaining the job scene within the SEO environment allowed students to understand what they will be working towards should they choose to continue this specialization. Understanding the history and the development SEO had gone through over the years builds an idea of what can be expected in the future. As an introductory course, I believe that this is what many other universities can learn from in order to ensure students know what they have selected to learn.

By Crysta C

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Sep 5, 2021

I loved this course so much! I was trying to do my own research with blog posts and youtube videos to learn SEO from scratch and it was overwhelming and confusing hearing all the terms without knowing what many yet, not to mention relearning certain things in multiple posts. This course does a wonderful job of walking you through what's important and in an organized manner so you understand what it all means from a basic level! Rebekah is a great teacher and does a really great job of explaining things thoroughly and simply so you really understand. Highly recommend to anyone who is interested in knowing more about SEO!