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學生對 加州大学戴维斯分校 提供的 Introduction to Search Engine Optimization 的評價和反饋

5,387 個評分
1,454 條評論


Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO). This course is the first within the SEO Specialization and it is intended to give you a taste of SEO. You will be introduced to the foundational elements of how search engines work, how the SEO landscape has changed and what you can expect in the future. You discuss core SEO strategies and tactics used to drive more organic search results to a specific website or set of websites, as well as tactics to avoid to prevent penalization from search engines. You will also discover how to position yourself for a successful career in SEO should this subject prove interesting to you. We hope this taste of SEO, will entice you to continue through the Specialization....



Jul 11, 2020

The way of explaining the terms is excellent and content is very good . I leant many new things from this course. Going to do all the courses of this specialization. Thanks for the wonderful content.


Jun 25, 2016

A great fundamental breakdown of SEO strategies that you need to know in order to further understand the field. Very well designed course that is perfect for someone who is new to the field of SEO!


26 - Introduction to Search Engine Optimization 的 50 個評論(共 1,430 個)

創建者 jose t l

Mar 07, 2018

I really liked how the course is able to insert someone that doesn't know anything about SEO into the right path, I been searching for a course like this a lot time ago and I'm happy to found it.

創建者 Lai W L

Jul 16, 2020

This course provides thorough and easy-to-understand explanations on the basics of SEO. I learned a lot in this course and will definitely keep studying the rest of SEO specialization!

創建者 Ayan C

Jul 17, 2020

Excellent materials. I have got a clear purpose of SEO and probably of my eventual career in it!

Thanks very much, Rebecca

創建者 Okello P

Jul 27, 2020

I have really learnt alot from this course and can now confidently talk about SEO as a beginner. Great course content

創建者 Bryan M

Nov 26, 2018

The subject matter is comprehensive, well structured, and easy to understand.

創建者 Avinash J

Jul 10, 2020

Very good course with good content... really enjoyed it.

創建者 Anthony T

Jul 16, 2020

I really am enjoying the course and learning a lot.

創建者 Foo Y Y

Jul 15, 2020

Like this course so much, fully enjoy it

創建者 Aimaan R C

Jul 10, 2020

Very well explained!

創建者 Ivonne K

Jul 14, 2020

Great course!

創建者 Eren Y

Jun 28, 2020

Great introductionary course from people in the business. Like I say it's introductionary and gives you some useful tips and ways on how you can improve yourself in this field so you can get acquainted with SEO. Only down point is that SEO changes so quickly and resoruces are from 1-2 years ago usually.

創建者 Selman Ş

Jul 15, 2020

It was allright, but I would like it more, if it had more practice oriented things.

創建者 vikas s

Jul 10, 2020

this course clears the fundamental concepts very well

創建者 Siddhesh D

Jul 11, 2020

Great experience

創建者 Atul M

Jul 10, 2020

Good course

創建者 Michele B

Oct 29, 2017

Interesting, but too generic. Without proceeding in the following courses, this one is totally unuseful. Conversely, if you want to have a deep learning about SEO, this could be a great introduction to this wide world

創建者 Nica T

Apr 29, 2020

The first 2 weeks of this course aren't really practical as the 1st week merely discusses SEO Career opportunities which would be better discussed after the course when the students are already equipped with knowledge. For the 2nd week, it mainly dealed with history of internet, websites, and search engines which I think can be discussed in only one video so that more practicable topics can be discussed. The speaker doesn't really speak that clearly and sometimes you have to guess what she's saying. The videos are also not as informative as I would like and a lot of it consists of the speaker just saying "I put a link where you can learn this" instead of actually discussing it in the video. I'm well into the 3rd week and I still have no idea how search engine works, how to optimize it, and how to have my website rank better on the search engine.

創建者 Arno H

Nov 01, 2016

Content is good. But you need to pay to be able to answer quiz. In other courses of that specialization track you even need to pay to do peer assessments. It is a shame that education and securing the learn success seems not to be the focus anymore - it seems that focus turned towards monetization.

So before taking the course be aware that you can not get a participation rate of 100% due to locked quizzes, which will only be unlocked once you paid.

創建者 Katherine C

Jul 13, 2020

Slow-paced, stuffed with "filler", does very little to introduce students to actual hands-on SEO in any way. No exercises, no detailed examples -- really frustrated that I spent money on this course. The "intro" to the history and the field as an evolving career path -- this could have been covered much more quickly, but it was used to make the course longer. Really disappointed in this offering from a good university.

創建者 My I

Mar 07, 2016

I failed to figure out how to translate the theory (presented in the lectures) into practice (the only assignment, a website audit). I would have benefited from another application assignment that was a stepping stone to the full-blown audit. Information was interesting, but not sure this is a good course for someone new to the nitty gritty of SEO.

創建者 Chris P

Apr 15, 2020

The first week was absolutely not relevant to someone like me who is looking to learn about SEO to improve my copywriting and has no desire to change careers to SEO. That was a big waste of my time. I felt the only really helpful practical modules were at the end of the course, and too much time was wasted discussing the industry and its history.

創建者 M

May 21, 2020

Not what I expected, it focuses too much on the history of SEO rather than on bringing practical tools. It feels outdated and it provides old links. It's also quite boring, it is too obvious the teacher is reading throug, she provides no emotion or inspiration to keep on. The first part of the job interviews should have been a warning.

創建者 Jacob H

Apr 06, 2020

Should be renamed "History of the Internet and Search Engines" as its more preoccupied with historical facts and memorizing specific Google algorithm changes rather than teaching actually usable skills. If you like fun trivia this course is for you, if you are looking to make yourself or your employer money... not so much.

創建者 Elodie

Jul 14, 2020

Very theoretical. The first part of the course focuses on .... how to answer in a job interview, and on the different jobs related to SEO, with non-updated information (articles from 2012!!). Not at all relevant in a "SEO specialization" and very very very disappointing!

創建者 Ying L

Mar 13, 2020

I felt that all of the career info in Week 1 was unnecessary for an introductory course. It should have led with more fundamentals. I think that the career info could have just been linked at the end of the course rather than a series of videos.