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學生對 科罗拉多大学波德分校 提供的 Search Advertising 的評價和反饋

4.4
62 個評分
13 條評論

課程概述

Consumers search for virtually everything. This includes the things that small businesses do, from restaurants to bespoke products. When consumers search they get organic results along with paid results. Paid search ads are systematically designed to be relevant. As a result, they’re often useful at getting consumers where they want to go. Consumers don’t tune out paid search like other types of digital ads. Search ads can be a small business opportunity. While larger advertisers pay massive amounts to place their ads via search, we highlight smart ways small businesses can create their own tailored search campaigns on small budgets. This course shows small businesses how to create and execute search campaigns on Google Ads Search (formally AdWords). Through an introductory overview, students are guided through the official Google Ads Search training materials where they will ultimately earn an official Google Ads Search Certification. Beyond Google materials, practical campaign creation and optimization best practices and exercises are provided by real experts....

熱門審閱

PY
2020年1月13日

Very informative and practical examples were very valuable + google certification is a plus.

JS
2020年7月26日

Good Course. I recommend to do the full specialization of this course series.

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1 - Search Advertising 的 13 個評論(共 13 個)

創建者 Maximiliano A S K

2020年3月8日

It´s a practical course, really useful. I had realized the google skillshop course before, but this one was much more complete and explained much better the different elements to make a good Google search campaign.

創建者 Katherine O

2020年8月11日

Great course overall. You are able to know everything about social media advertising, even you are not an expert. I definitely recommend this course. Videos are clear and well explained, and lectures are very helpful. If you are taking any course do the discussions, even though are optional it is good way to put what you've already learned into practice.

創建者 Hernán R

2020年4月30日

Very complete course. It covers all aspects of search advertising. The recommended readings are very good and useful. Having the opportunity to get a Google Certificate is also a very good plus of this course.

創建者 Pashala Y

2020年1月14日

Very informative and practical examples were very valuable + google certification is a plus.

創建者 Jay K S

2020年7月27日

Good Course. I recommend to do the full specialization of this course series.

創建者 Ishita G

2020年6月23日

Awesome course

創建者 Víctor R O L

2020年3月30日

Great course!

創建者 Georg S

2020年11月27日

I fully understand that you need to know the mechanics of search to be a good strategist. However, in my experience some parts of the course delved deep into mechanics with a low degree of connection to strategy - personally I would like to see more strategy-level insights connected to each segment in the course.

Apart from that, I am glad I finished the course and feel much more confident with search!!

創建者 Rishabh J

2020年5月30日

Very Practical and useful course

創建者 Roman H

2020年6月12日

Enough to get the basics, but most of the course materials are external articles from search marketing blogs. I'd put more effort into creating original course content with more insights and practical lessons.

I've found it a bit unfair to forward students to external articles but make them create almost a full-scale campaign in the pre-graded assignment (the exercise takes way longer than 2 hours). It's a good course in general but needs some better approach. Thanks anyway!

創建者 Ishan D

2020年8月21日

The discussions were not proper

創建者 Beatrice D L

2020年4月18日

The content materials are as expected. However, the quality of lessons from the videos themselves are sub par. You learn more from the external 3rd party videos/assignments than the ones that are provided by the lecturers here

創建者 Sheikh S Z

2020年6月30日

very difficult