課程概述
Consumers search for virtually everything. This includes the things that small businesses do, from restaurants to bespoke products. When consumers search they get organic results along with paid results. Paid search ads are systematically designed to be relevant. As a result, they’re often useful at getting consumers where they want to go. Consumers don’t tune out paid search like other types of digital ads.
Search ads can be a small business opportunity. While larger advertisers pay massive amounts to place their ads via search, we highlight smart ways small businesses can create their own tailored search campaigns on small budgets.
This course shows small businesses how to create and execute search campaigns on Google Ads Search (formally AdWords). Through an introductory overview, students are guided through the official Google Ads Search training materials where they will ultimately earn an official Google Ads Search Certification. Beyond Google materials, practical campaign creation and optimization best practices and exercises are provided by real experts.
熱門審閱
篩選依據：
1 - Search Advertising 的 2 個評論（共 2 個）
創建者 Maximiliano A S K
•Mar 08, 2020
It´s a practical course, really useful. I had realized the google skillshop course before, but this one was much more complete and explained much better the different elements to make a good Google search campaign.
創建者 Pashala Y
•Jan 14, 2020
Very informative and practical examples were very valuable + google certification is a plus.
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