It´s a practical course, really useful. I had realized the google skillshop course before, but this one was much more complete and explained much better the different elements to make a good Google search campaign.

Very complete course. It covers all aspects of search advertising. The recommended readings are very good and useful. Having the opportunity to get a Google Certificate is also a very good plus of this course.

Very informative and practical examples were very valuable + google certification is a plus.

Awesome course

Great course!

Very Practical and useful course

Enough to get the basics, but most of the course materials are external articles from search marketing blogs. I'd put more effort into creating original course content with more insights and practical lessons.

I've found it a bit unfair to forward students to external articles but make them create almost a full-scale campaign in the pre-graded assignment (the exercise takes way longer than 2 hours). It's a good course in general but needs some better approach. Thanks anyway!

The content materials are as expected. However, the quality of lessons from the videos themselves are sub par. You learn more from the external 3rd party videos/assignments than the ones that are provided by the lecturers here

very difficult