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學生對 科罗拉多大学波德分校 提供的 Search Advertising 的評價和反饋

77 個評分
20 條評論


Consumers search for virtually everything. This includes the things that small businesses do, from restaurants to bespoke products. When consumers search they get organic results along with paid results. Paid search ads are systematically designed to be relevant. As a result, they’re often useful at getting consumers where they want to go. Consumers don’t tune out paid search like other types of digital ads. Search ads can be a small business opportunity. While larger advertisers pay massive amounts to place their ads via search, we highlight smart ways small businesses can create their own tailored search campaigns on small budgets. This course shows small businesses how to create and execute search campaigns on Google Ads Search (formally AdWords). Through an introductory overview, students are guided through the official Google Ads Search training materials where they will ultimately earn an official Google Ads Search Certification. Beyond Google materials, practical campaign creation and optimization best practices and exercises are provided by real experts....




Gives the basics and a little more to have enough understanding on how to create a successful google ads campaign



Very informative and practical examples were very valuable + google certification is a plus.


1 - Search Advertising 的 20 個評論(共 20 個)

創建者 Maximiliano A S K


It´s a practical course, really useful. I had realized the google skillshop course before, but this one was much more complete and explained much better the different elements to make a good Google search campaign.

創建者 Katherine O


Great course overall. You are able to know everything about social media advertising, even you are not an expert. I definitely recommend this course. Videos are clear and well explained, and lectures are very helpful. If you are taking any course do the discussions, even though are optional it is good way to put what you've already learned into practice.

創建者 Hernan R


Very complete course. It covers all aspects of search advertising. The recommended readings are very good and useful. Having the opportunity to get a Google Certificate is also a very good plus of this course.

創建者 Юрий Ш


Отличный курс. Имея уже некоторые знания в поисковой рекламе приобрел новые понимания. Получил сертификат. Программа насыщенная и интересная. Спасибо за курс!

創建者 santiago c


Gives the basics and a little more to have enough understanding on how to create a successful google ads campaign

創建者 Pashala Y


Very informative and practical examples were very valuable + google certification is a plus.

創建者 Brett N


Practical, applies to actually employing these skills for business. Highly recommend!

創建者 Jay K S


Good Course. I recommend to do the full specialization of this course series.

創建者 Ishfaq A R


Great Learning Experience from Coursera.I would love to more courses here

創建者 Ramesh M B


Amazing Course . I am more than happy to do this kind of coursera.

創建者 Jolita S


Great cousre and not easy one for sure

創建者 OritseMeyiwa B


I learned a lot. Thanks

創建者 Ishita G


Awesome course

創建者 Víctor R O L


Great course!

創建者 Georg S


I fully understand that you need to know the mechanics of search to be a good strategist. However, in my experience some parts of the course delved deep into mechanics with a low degree of connection to strategy - personally I would like to see more strategy-level insights connected to each segment in the course.

Apart from that, I am glad I finished the course and feel much more confident with search!!

創建者 Rishabh J


Very Practical and useful course

創建者 Roman H


Enough to get the basics, but most of the course materials are external articles from search marketing blogs. I'd put more effort into creating original course content with more insights and practical lessons.

I've found it a bit unfair to forward students to external articles but make them create almost a full-scale campaign in the pre-graded assignment (the exercise takes way longer than 2 hours). It's a good course in general but needs some better approach. Thanks anyway!

創建者 Ishan D


The discussions were not proper

創建者 Beatrice D L


The content materials are as expected. However, the quality of lessons from the videos themselves are sub par. You learn more from the external 3rd party videos/assignments than the ones that are provided by the lecturers here

創建者 Sheikh S Z


very difficult