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完成時間大約為14 小時
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可分享的證書
完成後獲得證書
100% 在線
立即開始,按照自己的計劃學習。
可靈活調整截止日期
根據您的日程表重置截止日期。
完成時間大約為14 小時
英語(English)
字幕:英語(English)

提供方

博科尼大学 徽標

博科尼大学

教學大綱 - 您將從這門課程中學到什麼

1

1

完成時間為 3 小時

THE INNOVATION DECISION

完成時間為 3 小時
14 個視頻 (總計 106 分鐘), 3 個閱讀材料, 1 個測驗
14 個視頻
Operation efficiency vs strategic efficiency3分鐘
What data can and cannot do4分鐘
Strategic efficiency4分鐘
What does the scientific approach do: the Galilean manager5分鐘
Inkdome case5分鐘
What is innovation7分鐘
The structure of the innovation decision15分鐘
Risk and Uncertainty11分鐘
Type I and type II errors in innovation decisions6分鐘
Interactive tour of the Museum of Failure3分鐘
The Building blocks: Theory, Hypotheses, Tests, Analysis12分鐘
Formulate and apply theories to managerial problems11分鐘
Tools: business model canvas and other tools8分鐘
3 個閱讀材料
Readings & Videos10分鐘
Recap slides10分鐘
Background material (extended slides)10分鐘
1 個練習
Week 110分鐘
2

2

完成時間為 4 小時

THEORY AND DATA FOR INNOVATION MANAGEMENT

完成時間為 4 小時
16 個視頻 (總計 140 分鐘), 3 個閱讀材料, 3 個測驗
16 個視頻
Conditional probabilities and the Bayes Theorem12分鐘
The scientific approach15分鐘
Using the organization to set the decision rule7分鐘
How to derive hypotheses from a theory6分鐘
Hypotheses and their context [p values don’t always matter]5分鐘
Cases4分鐘
Design and logic of hypothesis testing (download the attached datasets)12分鐘
The use of experiments in innovation management11分鐘
Randomized Control Trials7分鐘
Split and multivariate tests12分鐘
Quasi Experimental Design6分鐘
Innovation metrics11分鐘
Metrics validity and reliability5分鐘
Metrics validity7分鐘
Metrics reliability8分鐘
3 個閱讀材料
Readings & Videos10分鐘
Recap slides10分鐘
Background material (extended slides)10分鐘
3 個練習
Exercise 115分鐘
Exercise 215分鐘
Week 210分鐘
3

3

完成時間為 2 小時

DATA ANALYSIS

完成時間為 2 小時
8 個視頻 (總計 63 分鐘), 3 個閱讀材料, 1 個測驗
8 個視頻
Regression analysis: Theory11分鐘
Regression analysis: Application9分鐘
Interview with Mimoto: paving the way for electric mobility using a scientific approach8分鐘
Interview with Eni Gas and Power: leveraging big data to uncover customer preferences8分鐘
Using data to answer important questions at Google3分鐘
How firms and startups can gather and analyze data to test hypotheses6分鐘
Reflection critical evaluation5分鐘
3 個閱讀材料
Readings & Videos10分鐘
Recap slides10分鐘
Background material (extended slides)10分鐘
1 個練習
Week 310分鐘
4

4

完成時間為 2 小時

ADVANCED TOOLS FOR INNOVATION MANAGEMENT DECISIONS

完成時間為 2 小時
7 個視頻 (總計 53 分鐘), 3 個閱讀材料, 1 個測驗
7 個視頻
Difference-in-difference approach: Examples (download the attached datasets)9分鐘
Instrumental variables: Theory (download the attached datasets)9分鐘
Instrumental variables: Examples (download the attached datasets)5分鐘
Data science vs causal links4分鐘
Machine learning for innovation management decisions5分鐘
Summary, conclusions, limitations of the scientific approach8分鐘
3 個閱讀材料
Readings & Videos10分鐘
Recap slides10分鐘
Background material (extended slides)10分鐘
1 個練習
Week 410分鐘

審閱

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