關於此課程：In Course 3 of the Art of Sales Specialization, you will learn how to give great presentations with dashing style and self-confidence. You will also learn how to ask the looming closing question. Finally, you will learn how to develop your brand and go above and beyond for your clients.
此課程適用人群：The purpose of this Specialization is to make you as efficient and effective in selling as possible. You will gain several critical skills and disciplines that will accelerate your success with your small or large company and your life. This specialization is intended for individuals looking to become as efficient and effective in selling as possible. No pre-requisite knowledge is required. However, if you do have some familiarity with sales, you can skip through any content that you might already know and proceed to the graded assessments. We highly suggest you take the courses in order, as the assessments build over the Specialization.
製作方： Northwestern University
教學方： Craig Wortmann, CEO, Sales Engine Inc; Venture Partner, Pritzker Group Venture Capital; Clinical Professor, Kellogg School of Management
| 基本信息 | |
| 級別 | 初級 |
| 承諾學習時間 | 3 Weeks, 5-7 hours per week |
| 語言 | English |
| 如何通過 | 通過所有計分作業以完成課程。 |
授課大綱
第 1 週
Week 1: Presenting with Panache
In Week 1 we will look at what makes a presentation magnetic. Many of us find ourselves giving presentations in various forms and speaking to groups. The frequency of presenting increases as we move through our career. We will look more broadly at what makes up a successful presentation, and the key elements that set it apart from an average presentation.
8 個視頻, 9 個閱讀材料
- 視頻: Meet Craig Wortmann
- 阅读: Meet The Team
- 阅读: How Do I Get The Most Out Of This Course?
- 阅读: FAQ
- 阅读: The 3 Clear Points of Week 1
- 視頻: Presenting with Panache: Preparation
- 視頻: Presenting with Panache: Presentation
- 視頻: Presenting with Panache: Process
- 視頻: Presenting with Panache: Presence
- 阅读: Worksheet and Reading
- 阅读: Final Project Prep Assignment: Setting a Sales Goal
- 阅读: Final Project Prep: Knowledge Skill Discipline Framework
- 阅读: Final Project Prep Assignment: Presenting with Panache
- 阅读: Capstone Prep Assignment - Barter Project
- 視頻: Barter Exercise
- 視頻: Role Play: Barter Exercise
第 2 週
Week 2: Will You Marry Me?
Closing a deal is not as scary as many people make it out to be. How do you do close without feeling awkward or coming across as manipulative? We will challenge the notion that closing is a technique that salespeople have to learn.
2 個視頻, 2 個閱讀材料
- 阅读: The 3 Clear Points of Week 2
- 視頻: Will You Marry Me?
- 讨论提示: Will You Marry Me?
- 阅读: Capstone Prep Assignment - Barter Project
已評分: Final Project Prep: Will You Marry Me?
第 3 週
Week 3: Falling in Love with Brand You
As salespeople, we must care as much about post-sale discipline and skill as we do the sale itself. This requires entirely new skills and disciplines. So once you’ve won the customer, how do you get them to fall in love?
6 個視頻, 4 個閱讀材料
- 阅读: The 3 Clear Points of Week 3
- 視頻: The Win/Loss Debrief
- 視頻: Brand You
- 視頻: Going Above and Beyond
- 視頻: Course 3 Closing
- 阅读: Worksheet and Readings
- 阅读: Final Project Prep Assignment: Win/Loss Debrief
- 讨论提示: Win/Loss Debrief
- 阅读: Capstone Prep Assignment - Barter Project
- 視頻: Barter Update
已評分: Final Project Prep: Win/Loss Debrief
已評分: Final Project Prep: Falling in Love With Brand You
已評分: Let's Fall In Love Final Project
常見問題解答
運作方式
课程作业
每门课程都像是一本互动的教科书，具有预先录制的视频、测验和项目。
来自同学的帮助
与其他成千上万的学生相联系，对想法进行辩论，讨论课程材料，并寻求帮助来掌握概念。
证书
获得正式认证的作业，并与朋友、同事和雇主分享您的成功。
製作方
Northwestern University
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
價格
| 購買課程 | |
|---|---|
| 訪問課程材料 | 可用 |
| 訪問評分的材料 | 可用 |
| 收到最終成績 | 可用 |
| 獲得可共享的課程證書 | 可用 |
評分和審閱
