課程信息

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初級
完成時間大約為5 小時
英語(English)
字幕:英語(English)
可分享的證書
完成後獲得證書
100% 在線
立即開始,按照自己的計劃學習。
可靈活調整截止日期
根據您的日程表重置截止日期。
初級
完成時間大約為5 小時
英語(English)
字幕:英語(English)

提供方

宾夕法尼亚大学 徽標

宾夕法尼亚大学

教學大綱 - 您將從這門課程中學到什麼

1

1

完成時間為 1 小時

Module 1 - The Challenge of Change

完成時間為 1 小時
3 個視頻 (總計 19 分鐘), 1 個閱讀材料, 1 個測驗
3 個視頻
Getting People to Change6分鐘
The REDUCE Framework4分鐘
1 個閱讀材料
Module 1 Lecture Slides10分鐘
1 個練習
Module 1 Quiz30分鐘
2

2

完成時間為 1 小時

Module 2 - Removing Reactance and Endowment

完成時間為 1 小時
9 個視頻 (總計 47 分鐘), 1 個閱讀材料, 1 個測驗
9 個視頻
Need for Freedom and Autonomy4分鐘
Provide a Menu3分鐘
Ask, Don't Tell4分鐘
Highlight a Gap8分鐘
Endowment - Staying Put Feels Costless4分鐘
Surface the Cost of Inaction6分鐘
Burn the Ships5分鐘
Frame New Things as Old4分鐘
1 個閱讀材料
Module 2 Lecture Slides10分鐘
1 個練習
Module 2 Quiz30分鐘
3

3

完成時間為 2 小時

Module 3 - Overcoming Confirmation Bias and Uncertainty

完成時間為 2 小時
10 個視頻 (總計 69 分鐘), 1 個閱讀材料, 1 個測驗
10 個視頻
Confirmation Bias6分鐘
The Movable Middle6分鐘
Ask for Less6分鐘
Switch the Field to Find an Unsticking Point7分鐘
Uncertainty - Easier to Try, More Likely to Buy7分鐘
Harness Freemium10分鐘
Shrink Upfront Costs8分鐘
Drive Discovery4分鐘
Make it Reversible7分鐘
1 個閱讀材料
Module 3 Lecture Slides10分鐘
1 個練習
Module 3 Quiz30分鐘
4

4

完成時間為 1 小時

Module 4 - The Importance of Corroborating Evidence

完成時間為 1 小時
5 個視頻 (總計 24 分鐘), 1 個閱讀材料, 1 個測驗
5 個視頻
Who Else to Involve3分鐘
When to Space Corroborative Evidence Over Time2分鐘
How to Best Deploy Scarce Resources When Trying to Change Minds on a Larger Scale6分鐘
Course Conclusion5分鐘
1 個閱讀材料
Module 4 Lecture Slides10分鐘
1 個練習
Module 4 Quiz30分鐘

常見問題

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You’ll be prompted to complete an application and will be notified if you are approved. Learn more.

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