3.3 Risk Reduction Approaches to New Product Development

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From the course by University of Illinois at Urbana-Champaign
Customer Insights: Quantitative Techniques
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University of Illinois at Urbana-Champaign
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From the lesson
Module 3: Test Marketing Processes
In this third module, we will discuss examples of how to test market a product idea on a small scale in order to get customer feedback on the feasibility of a product or business idea.

Meet the Instructors

  • James Lenz
    James Lenz
    Adjunct Professor
    Business Administration

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