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返回到 定量研究

學生對 加州大学戴维斯分校 提供的 定量研究 的評價和反饋

93 個評分
12 個審閱


In this course, the second in the Market Research Specialization, you will go in-depth with qualitative market research methods, from design to implementation to analysis. Week 1: Define qualitative research and how it differs from quantitative research. Explore the various qualitative research methods and evaluate when and how to use them for your research project. Week 2: Design the qualitative instruments necessary for your interviews or focus groups, and plan your recruitment efforts. Write questions and prompts to ask in an interview or focus group. Design a moderator guide and a screening questionnaire to use when recruiting your participants. Week 3: Recruit participants for your focus group and apply techniques to ensure they show up and participate. Act as a moderator during your focus group and apply strategies to handle various types of situations. Probe responses and engage participants in a group discussion, while collecting qualitative data and keep the discussion moving. Week 4: Organize and analyze the data you have collected. Transcribe the audio from your focus group or interview and interpret your notes. Write a focus group report that can be presented to your stakeholders and see how this information might relate to your quantitative research. Take Qualitative Research as a standalone course or as part of the Market Research Specialization. You should have equivalent experience to completing the first course in this specialization, Research Report: Initiating Research, before taking this course. By completing the second class in the Specialization you will gain the skills needed to succeed in the full program....



Sep 30, 2019

Really enjoyed learning about the practical aspects of running focus groups, and I appreciated the video resources that were included.


Jun 14, 2018

Very helpful and informative course. You should must enroll this course if you want to be expert in the qualitative research methods.


1 - 定量研究 的 11 個評論(共 11 個)

創建者 Aaron F

Apr 10, 2018

創建者 Gilbert C

Jan 06, 2019


Oct 16, 2018

創建者 Muhammad A A

Jun 14, 2018

創建者 Melvin G

Jul 29, 2018

創建者 Hoang Q P

May 10, 2019

創建者 Dinah A

Sep 30, 2019

創建者 Deleted A

Oct 03, 2018

創建者 Luciano F d S

Dec 28, 2017

創建者 Noor N

Nov 12, 2017

創建者 Bethi A

Aug 21, 2019