Primary Research and Research Design

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From the course by 新加坡国立大学
公共关系学导论
288 ratings
新加坡国立大学
288 ratings
Course 1 of 5 in the Specialization Public Relations For Digital Media
From the lesson
Public Relations Strategy
An important part of the Public Relations process is strategy. In this section, we will learn about the key elements of PR strategy and the role of research in guiding effective strategy. We will study the steps of PR planning and how to create a PR plan.

Meet the Instructors

  • Mohan Dutta
    Mohan Dutta
    Professor, Head of Communications and New Media
    Communications and New Media