課程信息
1,954 次近期查看

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

初級

完成時間大約為12 小時

建議:1-2 hours/week...

英語(English)

字幕:英語(English), 中文(簡體)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

初級

完成時間大約為12 小時

建議:1-2 hours/week...

英語(English)

字幕:英語(English), 中文(簡體)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 2 小時

Introduction to Trademark

Welcome to this course on Protecting Business Innovations via Trademark! How do companies protect their intellectual property, creative innovations and protect their brands from being copied? Over the next three weeks you will gain insight on how companies protect their brands & trademark through trademark law, registration, lawsuit and acquisition. As you go through the materials, you may have your own trademark related questions or scenarios that pop-up, feel free to post them in the discussion forum. Take some time to review the assignments, grading and general course guidelines for this course. Week 1 will cover the basics of trademark law and why local brands sometimes can beat international well–known brands with the same trademarks.

...
8 個視頻 (總計 54 分鐘), 3 個閱讀材料, 1 個測驗
8 個視頻
1.1 Course & Introduction to Trademark Overview3分鐘
1.2 Why is trademark important to business?7分鐘
1.3 How important are trademarks to society?9分鐘
1.4 What can be protected by trademark?6分鐘
1.5 Trademark Registration & Jurisdiction8分鐘
1.6 Trademark Rights & Litigation9分鐘
1.7 Introduction to Trademark Summary6分鐘
3 個閱讀材料
Course outline10分鐘
Assignments and grading10分鐘
Why 'Brand' is important to Apple?10分鐘
1 個練習
Introduction to Trademark Quiz16分鐘
2
完成時間為 2 小時

Trademark Global Issues and Challenges

In this week we will look at lawsuits of iPhone and iPad trademark violations in China. Remember trademark law is local, but businesses now are facing a big challenge in e-commerce because local brands can no longer be local if they have online shops. Trademark violation becomes an international issue and creates challenges one must strategically overcome.

...
9 個視頻 (總計 72 分鐘), 1 個閱讀材料, 1 個測驗
9 個視頻
2.2 Trademark Usage & Priority8分鐘
2.3 Local vs Global Registration6分鐘
2.4 USA vs China Trademark Registration Lawsuits9分鐘
2.5 Risks of Losing Trademark Rights8分鐘
2.6 Cyberspace Trademark Issues8分鐘
2.7 Grey-Market Goods9分鐘
2.8 UK Passing Off Law9分鐘
2.9 Trademark Global Issues & Challenges Summary7分鐘
1 個閱讀材料
The Founder: A fast-food story10分鐘
1 個練習
Trademark Global Issues & Challenges Quiz16分鐘
3
完成時間為 2 小時

Trademark Infringement and defenses

In this week we mainly focus on trademark infringement and lawsuits which can last for more than 25 years, how judges will use trademark violations tests to evaluate infringement, and how big companies use strategy in brand acquisition to eliminate competition.

...
9 個視頻 (總計 71 分鐘), 2 個閱讀材料, 1 個測驗
9 個視頻
3.2 Trademark Infringement9分鐘
3.3 Trademark Infringement Defenses7分鐘
3.4 Trademark Violation Tests9分鐘
3.5 Ferrari vs Roberts Case8分鐘
3.6 Crocodile Wars Case6分鐘
3.7 New Balance China lawsuits9分鐘
3.8 Trademark lawsuit as a weapon9分鐘
3.9 Trademark Infringement & Defenses Summary6分鐘
2 個閱讀材料
Parody in Copyright course10分鐘
Comparison of the two tests10分鐘
1 個練習
Trademark Infringement & Defenses Quiz16分鐘
4
完成時間為 3 小時

Peer-graded Assignment

This is the final week of the course, let's put it all together through this peer review assignment to showcase how much you have learned!

...
3 個視頻 (總計 27 分鐘), 2 個閱讀材料, 2 個測驗
3 個視頻
Peer-graded assignment summary10分鐘
Protecting Business Innovations via Trademark Summary8分鐘
2 個閱讀材料
Please rate this course! :)10分鐘
Enroll in other Protecting Business Innovations course series10分鐘
1 個練習
Post Course Feedback38分鐘
4.8
9 個審閱Chevron Right

熱門審閱

創建者 VSDec 7th 2018

Very crivery crisp, easy to understand and informative

講師

Avatar

Theodore Henry King CLARK

Associate Professor
Information Systems, Business Statistics and Operations Management Department

關於 香港科技大学

HKUST - A dynamic, international research university, in relentless pursuit of excellence, leading the advance of science and technology, and educating the new generation of front-runners for Asia and the world....

常見問題

  • 注册以便获得证书后,您将有权访问所有视频、测验和编程作业(如果适用)。只有在您的班次开课之后,才可以提交和审阅同学互评作业。如果您选择在不购买的情况下浏览课程,可能无法访问某些作业。

  • 您购买证书后,将有权访问所有课程材料,包括评分作业。完成课程后,您的电子课程证书将添加到您的成就页中,您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容,可以免费旁听课程。

還有其他問題嗎?請訪問 學生幫助中心