課程信息
4.7
10 ratings
4 reviews
Protecting Business Innovations Via Trademark Intellectual property rights (IPR) has a great impact on innovation development and society. In Science, Engineering, and Business, we seek to create wealth through innovation in products, designs, manufacturing processes, and business systems or models. However, innovation leaders often FAIL to benefit from their discoveries and inventions when they are unable to adequately protect those innovations. This course provides learners with an understanding of how trademark laws can be used to protect business innovation using a combination of lectures and case examples for discussion. The course focus on protecting innovations with Trademark as one of several tools that can be used by companies to protect their brands and products. In additional to learning about how trademark law works in theory, we will also discuss situations in which trademark might not be effective in protecting innovations, and will focus on the legal issues involved from a practical business perspective rather than from a purely legal viewpoint. This course is one part of a four course series focusing on protection of business innovations using copyright, patent, trademark and strategy, and these four courses may be taken in any order that is most beneficial to students interested in learning about protecting innovation. Watch Course Overview: https://youtu.be/81adg1ZnbS4...
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100% 在線課程

立即開始,按照自己的計劃學習。
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可靈活調整截止日期

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Beginner Level

初級

Clock

建議:1-2 hours/week

完成時間大約為11 小時
Comment Dots

English

字幕:English
Globe

100% 在線課程

立即開始,按照自己的計劃學習。
Calendar

可靈活調整截止日期

根據您的日程表重置截止日期。
Beginner Level

初級

Clock

建議:1-2 hours/week

完成時間大約為11 小時
Comment Dots

English

字幕:English

教學大綱 - 您將從這門課程中學到什麼

1

章節
Clock
完成時間為 2 小時

Introduction to Trademark

Welcome to this course on Protecting Business Innovations via Trademark! How do companies protect their intellectual property, creative innovations and protect their brands from being copied? Over the next three weeks you will gain insight on how companies protect their brands & trademark through trademark law, registration, lawsuit and acquisition. As you go through the materials, you may have your own trademark related questions or scenarios that pop-up, feel free to post them in the discussion forum. Take some time to review the assignments, grading and general course guidelines for this course. Week 1 will cover the basics of trademark law and why local brands sometimes can beat international well–known brands with the same trademarks....
Reading
8 個視頻(共 55 分鐘), 3 個閱讀材料, 1 個測驗
Video8 個視頻
1.1 Course & Introduction to Trademark Overview3分鐘
1.2 Why is trademark important to business?7分鐘
1.3 How important are trademarks to society?9分鐘
1.4 What can be protected by trademark?6分鐘
1.5 Trademark Registration & Jurisdiction8分鐘
1.6 Trademark Rights & Litigation9分鐘
1.7 Introduction to Trademark Summary6分鐘
Reading3 個閱讀材料
Course outline10分鐘
Assignments and grading10分鐘
Why 'Brand' is important to Apple?10分鐘
Quiz1 個練習
Introduction to Trademark Quiz16分鐘

2

章節
Clock
完成時間為 2 小時

Trademark Global Issues and Challenges

In this week we will look at lawsuits of iPhone and iPad trademark violations in China. Remember trademark law is local, but businesses now are facing a big challenge in e-commerce because local brands can no longer be local if they have online shops. Trademark violation becomes an international issue and creates challenges one must strategically overcome....
Reading
9 個視頻(共 72 分鐘), 1 個閱讀材料, 1 個測驗
Video9 個視頻
2.2 Trademark Usage & Priority8分鐘
2.3 Local vs Global Registration6分鐘
2.4 USA vs China Trademark Registration Lawsuits9分鐘
2.5 Risks of Losing Trademark Rights8分鐘
2.6 Cyberspace Trademark Issues8分鐘
2.7 Grey-Market Goods9分鐘
2.8 UK Passing Off Law9分鐘
2.9 Trademark Global Issues & Challenges Summary7分鐘
Reading1 個閱讀材料
The Founder: A fast-food story10分鐘
Quiz1 個練習
Trademark Global Issues & Challenges Quiz16分鐘

3

章節
Clock
完成時間為 2 小時

Trademark Infringement and defenses

In this week we mainly focus on trademark infringement and lawsuits which can last for more than 25 years, how judges will use trademark violations tests to evaluate infringement, and how big companies use strategy in brand acquisition to eliminate competition....
Reading
9 個視頻(共 71 分鐘), 2 個閱讀材料, 1 個測驗
Video9 個視頻
3.2 Trademark Infringement9分鐘
3.3 Trademark Infringement Defenses7分鐘
3.4 Trademark Violation Tests9分鐘
3.5 Ferrari vs Roberts Case8分鐘
3.6 Crocodile Wars Case6分鐘
3.7 New Balance China lawsuits9分鐘
3.8 Trademark lawsuit as a weapon9分鐘
3.9 Trademark Infringement & Defenses Summary6分鐘
Reading2 個閱讀材料
Parody in Copyright course10分鐘
Comparison of the two tests10分鐘
Quiz1 個練習
Trademark Infringement & Defenses Quiz16分鐘

4

章節
Clock
完成時間為 3 小時

Peer-graded Assignment

This is the final week of the course, let's put it all together through this peer review assignment to showcase how much you have learned!...
Reading
3 個視頻(共 27 分鐘), 2 個閱讀材料, 2 個測驗
Video3 個視頻
Peer-graded assignment summary10分鐘
Protecting Business Innovations via Trademark Summary8分鐘
Reading2 個閱讀材料
Please rate this course! :)10分鐘
Enroll in other Protecting Business Innovations course series10分鐘
Quiz1 個練習
Post Course Feedback38分鐘

講師

Theodore Henry King CLARK

Associate Professor
Information Systems, Business Statistics and Operations Management Department

關於 The Hong Kong University of Science and Technology

HKUST - A dynamic, international research university, in relentless pursuit of excellence, leading the advance of science and technology, and educating the new generation of front-runners for Asia and the world....

常見問題

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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