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學生對 IE商学院 提供的 Positioning: What you need for a successful Marketing Strategy 的評價和反饋

763 個評分
162 條評論


Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our Marketing Plan. In this course - the second in our Marketing Strategy Specialization - IE professor Ignacio Gafo will guide you through the essential stages of this key marketing process, starting with the basic elements that you will require and deciding on the market segmentation and marketing. The course progresses to examine the key market trends that you will encounter and will provide you with a handy practical toolbox of skills. The course features interviews with industry professionals as well as on location videos where we quiz members of the public on their attitude towards this key concept. After this course you will be in no doubt of where to position your product and which segment you are going to attempt to attract....



Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.


It has been very instrumental in my case as i redefine the strategy for my organization. Simple and easy to understand with very good case study literature provided. Thanks guys


101 - Positioning: What you need for a successful Marketing Strategy 的 125 個評論(共 159 個)

創建者 Kesavarajan P



創建者 Sebastian S



創建者 Guzal M

















non-informative. Besides, the final quiz contained questions on the topics which were covered in the Weeks 2 and 3 only. So I had to guess as the videos and articles did not provide answers to them. The video with Citroen experience disappointed me as it was in Spanish with no English translation (sub-titres were not helpful at all as they just stated "Foreign"). If you target international audience, you must assume that not everybody speaks Spanish. But in general it was very informative course with lots of interesting articles to read. Thank you.

創建者 Gautham G


The first course (Market Research and Consumer Behavior) was a scary one and set a very low bar. This one (Positioning) reassured me and was a good course to go through. Interesting material taken in an interesting manner. Kudos to the instructor too.

Points of improvement:

Translation/subtitles aren't good enough. I wanted to correct them, but the correction process isn't easy. In one video, a guy speaking in French had no subtitles below.

I was expecting more on the practical tools part - for eg: spider web perceptual maps

創建者 Piotr W


Well designed course, worth its price. There are major problems with subtitles throughout whole course (for example you can spot few times "niche" in subtitles, while the teacher says "needs"), some Spanish parts of videos (interview with guest during Week 4) are not translated at all. Sometimes explanations could be more intuitive. Some quiz questions throughout the course are poorly designed (misleading wording etc.).

創建者 Mary L


Very helpful and informative. Points for improvement would be on general subtitles (and some texts on presentations) as wrong ones could be very misleading and the translation of non-English audio (case in point: interview with Citroen manager who was talking extensively about strategies and insights in foreign, not-translated language).

創建者 Gary L


Most of the cases here only covers B2C. I didn't see much examples of B2B. I know the the principles in this positioning are the same for B2C and B2B, adding 1 or 2 examples will be great. Anyway I will try it out in my B2B applications.

創建者 Halwa D B


I found the course very clear and interesting. Was very happy to watch video with actual marketing professionals. Littler suggestion: some lectures could be updated with 2016/2017 case studies.

Thanks a lot Professor.


創建者 Aravind P R


The quiz could have better feedback, Say if there are multiple answers right to a question, then tell me which answer I chose are right, because else I'll be confused if what I studied was wrong from the beginning.

創建者 Pritish K


Quite a nice overview of the basics of positioning, defining value to customers and provides a nice high level view.

On the negative side: Some of the readings are hard to access on the warc site.

創建者 Surya N


Very valuable information, which gives you clear idea about trends impact and how to start your marketing strategy

Explanation of professor is excellent when it comes to examples, but content wise

創建者 Sunket A P


I found this course on positioning helpful and it also clears my doubts. I learn some key concepts that are new to me. Overall good course to learn about marketing esp positioning.

創建者 Jill M


I love the course content which combined education videos with relevant and interesting industry articles. It gives you a good overview of how to go about positioning.

創建者 David P G


Very good presentation skills and quality of the informations presented. I would suggest to provide scripts/and presentations to ease the studying process.

Best regards

創建者 Devan R


Informational course. I liked the first one in this series a bit more. Also, I feel like the quiz questions were "so so" in their clarity. Just my opinion.

創建者 Deleted A


Very informational. Could be a bit more interactive and with peer-reviewed assessment to be more challenging but overall good course.

創建者 Kerem B C


Great education with good articles-videos and real life examples.Thank you for making this education much more enjoyable.

創建者 Apurav K


A really informative course giving a big picture of what devising a market strategy looks like.

創建者 AIDA G V


a veces un poco difícil acceder al material de lectura.. pero el curso está muy bien

創建者 Mayuresh H


Can be updated to use more relevant examples, the course is updated only till 2016

創建者 Mazen H M


It was very usefull . It added a lot to my knowledge .Thank you very much

創建者 Ajay B


Course was good. However, they didn't give the PPTs in this one

創建者 Andres R


Los ejercicios son bastante difíciles pero en general es bueno

創建者 Esteban V B


Buen curso. Problemas de audio cuando estaba en ambientes

創建者 Chetan s


Video needs to be still ellborative