Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.
It has been very instrumental in my case as i redefine the strategy for my organization. Simple and easy to understand with very good case study literature provided. Thanks guys
創建者 Valeria M G•
Excelent course, very well explained, really liked the examples and journals! Would definitely recommend it and Professor Gafo is a great teacher! Congrats!
創建者 Julien H•
Great teacher, loved the many examples that were given.
The only problem I had was with the audio quality when the video was recorded in public.
Thank you !
創建者 Kasuntha M•
Great course to learn about Positioning and Marketing Strategy. I highly recommend this course. Thank you for offering this valuable course to me
創建者 Mohammad M•
If you want to have a clear map about marketing proccess especially marketing strategy, this MOOC is a must-have course.
創建者 Karthik P R•
It was a great refresher to my Marketing Management classes in MBA. Thanks to IE for putting up this great stuff here!
創建者 Manikandan K•
it was a great experience and modular course for to under stand market and sell the products in difference environment
Es un curso que me ayudó a entender mejor como posicionar un producto y marca en el mercado. Es un curso muy retador.
創建者 Alejandra S•
I like how the teacher explain the topics and the resources that he used to explain them such as the interviews
創建者 Reynaldo V•
This was both highly educational and a great source for practical ideas that I'm already using at work.
創建者 Priyesh R•
Very nicely done. Learned a lot about positioning. It gave me new insights to be tried in my startup.
創建者 Jubilee G•
Gives a sound and clear knowledge of Positioning and related concepts. Thank you for this platform...
創建者 Ihsan M•
Super informative course. I really loved this course. Thank you professor and thank you IE.
創建者 Ajay S C•
Great content. The quizzes are extremely engaging and challenging at the same time.
創建者 Izabella C•
The course covered all the promised content and was well explained bu the teacher.
創建者 Saurabh M•
Great course and explanations were in detail. Would highly recommend this course.
創建者 Shabanova O•
I like it. This course was interesting and full of knowledge. Thank you Coursera
創建者 Savdar I•
Highly recommended for young entrepreneur and start-up entrepreneur especially.
創建者 Kehinde D•
Great course but it was quite tough since I do not have a marketing backgroud
創建者 Naveed I•
This course is really really helpful in my career thanks to positioning team
創建者 Abhishek S•
Wonderful learning with great insights from real life Case Studies, Thanks
創建者 SALLY Y Y L•
It was a great basic course in marketing. Thanks for the knowledge shared.
創建者 ASHWIN U S•
Great course! Wonderful learning experience! Would strongly recommend!! :)
創建者 JOHN P B•
This is an amazing course which is quite interesting and informative.
創建者 Sthepanie P•
Course material is straightforward and simple. Really learned a lot.
創建者 Karlanie B•
Very helpful. Clear, easy to understand and entertaining. Thank you