課程信息
4.3
45 個評分
14 個審閱
專項課程
100% 在線

100% 在線

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
初級

初級

完成時間(小時)

完成時間大約為10 小時

建議:3 weeks of study, 1-2 hours/week...
可選語言

英語(English)

字幕:英語(English)...
專項課程
100% 在線

100% 在線

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
初級

初級

完成時間(小時)

完成時間大約為10 小時

建議:3 weeks of study, 1-2 hours/week...
可選語言

英語(English)

字幕:英語(English)...

教學大綱 - 您將從這門課程中學到什麼

1
完成時間(小時)
完成時間為 2 小時

Persuasive and Credible Communication: An Overview

In the first part, we will analyse and discuss theoretical concepts of both persuasion and credibility. ...
Reading
8 個視頻(共 57 分鐘), 1 個閱讀材料, 5 個測驗
Video8 個視頻
Why Persuasion?7分鐘
The journey ahead4分鐘
Persuasion versus Manipulation8分鐘
What is persuasion?7分鐘
Credibility in Persuasion9分鐘
Three Elements of Credibility7分鐘
The Language of Trust8分鐘
Reading1 個閱讀材料
Instructions for Practice Quiz 310分鐘
Quiz5 個練習
Quiz 116分鐘
Practice Quiz 210分鐘
Practice Quiz 310分鐘
Summative Quiz 130分鐘
Reflection 14分鐘
2
完成時間(小時)
完成時間為 3 小時

Principles of Persuasive Writing

In the second part, we will establish some basic rules of effective writing and examine how writing can be made more persuasive....
Reading
6 個視頻(共 49 分鐘), 3 個閱讀材料, 1 個測驗
Video6 個視頻
Analysing your audience8分鐘
Rules for Effective Writing9分鐘
Ways to establish credibility8分鐘
The persuasion map6分鐘
The AIDA framework8分鐘
Reading3 個閱讀材料
Additional Resources10分鐘
Practice Quiz: Discover your Personality10分鐘
Additional Resources10分鐘
3
完成時間(小時)
完成時間為 3 小時

Persuasive Writing in a Globalised World

In the last part of the course, we will situate persuasive and credible writing in the larger context of a globalised world. We will tackle issues such as persuasion and credibility across cultures. ...
Reading
4 個視頻(共 41 分鐘), 1 個閱讀材料, 3 個測驗
Video4 個視頻
The five dimensions of culture11分鐘
Credibility across cultures12分鐘
Writing a Cover letter7分鐘
Reading1 個閱讀材料
Additional Resources10分鐘
Quiz2 個練習
Reflection2分鐘
Reflection 24分鐘
4.3

熱門審閱

創建者 KRApr 12th 2018

Excellent content and support materials. I have learned a lot about communications and persuasion!

創建者 MIApr 4th 2017

I like the lecture in this course. He use tone, gesture, mimic, etc. So I don't sleepy

講師

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Derrick Ng

Centre for English Language Communication
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Norhayati ISMAIL

Centre for English Language Communication

關於 National University of Singapore

A leading global university located in Asia, the National University of Singapore (NUS) is Singapore’s flagship university, and offers a global approach to education and research with a focus on Asian perspectives and expertise. Its transformative education includes a broad-based curriculum underscored by multi-disciplinary courses and cross-faculty enrichment. ...

關於 Effective Communication in the Globalised Workplace 專項課程

In this Specialization aimed for those who are preparing to enter the workplace, we will share with you some key cultural and linguistic features characterizing effective communication in this increasingly diverse and internationalised workplace. This is done through four courses, building from knowing the self to communicating with the inner circle of colleagues within the organisation and expanding this circle to include external partners and stakeholders. There is also a capstone project which requires you to apply what you have learned in the four courses in real-life contexts potentially with industry players....
Effective Communication in the Globalised Workplace

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