課程信息
4.7
69 個評分
19 個審閱
專項課程

第 3 門課程(共 4 門),位於

100% 在線

100% 在線

立即開始,按照自己的計劃學習。
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可靈活調整截止日期

根據您的日程表重置截止日期。
初級

初級

完成時間(小時)

完成時間大約為15 小時

建議:5 weeks of study; 2 hours per week. ...
可選語言

英語(English)

字幕:英語(English), 西班牙語(Spanish), 阿拉伯語(Arabic)...
專項課程

第 3 門課程(共 4 門),位於

100% 在線

100% 在線

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
初級

初級

完成時間(小時)

完成時間大約為15 小時

建議:5 weeks of study; 2 hours per week. ...
可選語言

英語(English)

字幕:英語(English), 西班牙語(Spanish), 阿拉伯語(Arabic)...

教學大綱 - 您將從這門課程中學到什麼

1
完成時間(小時)
完成時間為 3 小時

Welcome. Let's develop a persuasive argument.

In this module, we’ll focus on the key strategies for designing persuasive speeches. In examining persuasive speaking, we tackle both solid argument and eloquent writing. After sorting through the broad concerns about persuasion, we start with some of the most powerful argumentative tools you can have: status quo and stock issues. By the end of the week, these two ideas will have helped us figure out what we need to argue (and what we don’t) and how to go about it. If you want some feedback, you’ll be able to upload an introductory speech for peer review....
Reading
15 個視頻(共 56 分鐘), 5 個閱讀材料, 3 個測驗
Video15 個視頻
What’s this course about?3分鐘
What are the assignments?4分鐘
What is persuasion?4分鐘
Good persuasion requires careful planning.3分鐘
Good persuasion involves logos, pathos, and ethos4分鐘
Good persuasion responds to questions of fact, policy, and value.3分鐘
What’s the status quo and burden of proof?4分鐘
What are the stock issues and how do they help?4分鐘
Stock issue: Ill. Something demands our attention.2分鐘
Stock issue: Blame. Why does the ill persist?2分鐘
Stock issue: Cure. What should we do?3分鐘
Stock issue: Consequences. What happens if we act?3分鐘
Using these tools to build arguments for and against.4分鐘
How to record speech videos4分鐘
Reading5 個閱讀材料
Week 1 preview2分鐘
Persuasive speech assignment description10分鐘
Stock issues in action--Barack Obama15分鐘
Week one lesson summaries10分鐘
Week one assignment check-in15分鐘
Quiz2 個練習
Persuasion6分鐘
Week one quiz10分鐘
2
完成時間(小時)
完成時間為 3 小時

Designing your persuasive speech

Having mapped out a basic strategy, we now need to think more about the audience and how to respond to their concerns. Additionally, we need to build the speech logically. We will examine how to design congruent speeches that build to clear and motivational calls to action. By the end of the week, you will have a number of techniques for making your case in a way that invites agreement rather than disagreement. If you want strengthen these skills, you’ll be able to engage in some speech analysis....
Reading
13 個視頻(共 53 分鐘), 8 個閱讀材料, 4 個測驗
Video13 個視頻
Congruency. Everything should fit together.5分鐘
Calls to action. What should the audience do?5分鐘
Calls to action. Highlighting audience efficacy.3分鐘
Stock issues arrangement. Building to the call to action.5分鐘
Monroe's motivated sequence. Helping the audience visualize the cure.2分鐘
Go big. Move from policy to value.4分鐘
Go small. Protect the argument from larger issues.4分鐘
Challenge softly. Introduce new evidence.3分鐘
Find your cost-benefit balance2分鐘
Show, don't tell. Include a story.3分鐘
Validate your argument. Include some testimony.3分鐘
Sample persuasive speech #16分鐘
Reading8 個閱讀材料
Week 2 preview2分鐘
Congruencey--Bill Gates on education spending15分鐘
Arrangement--driving to a clear cure12分鐘
Argument tactics. Reading and responding to audience concerns.1分鐘
Speech analysis #1 overview5分鐘
Matt's feedback10分鐘
Week two lesson summaries10分鐘
Week two assignment check-in10分鐘
Quiz3 個練習
Persuasive arrangement6分鐘
Argument tactics6分鐘
Week two quiz10分鐘
3
完成時間(小時)
完成時間為 3 小時

Strategic and motivational language

In this module, we'll move from persuasive ideas to a completed argument and speech draft. I think everyone should take the time to become familiar with the fallacies discussed in this module. Globally, the quality of argumentation and reasoning would be better if everyone had a stronger grasp of these concepts. As you well know, persuasion isn't just argument - it's also the crafting of strategic and stylistic language. When people think about the most famous speeches in history, they tend to think of stylistically rich speeches. By the end of the week, you will have a list of strategies for avoiding fallacies and framing your case strategically and stylistically. If you want some feedback, you’ll be able to upload a persuasive speech outline for peer review and engage in some speech writing. ...
Reading
13 個視頻(共 58 分鐘), 5 個閱讀材料, 4 個測驗
Video13 個視頻
Fallacies of reasoning. Something is missing4分鐘
Fallacies of reasoning. Flawed causality.3分鐘
Fallacies of relevance. Bad evidence.3分鐘
Fallacies of relevance. Bad response.3分鐘
Framing. Building credible commonalities.3分鐘
Identification. We're on the same side.4分鐘
Topic value. Finding the best words for your subject.5分鐘
Stylistic devices are easy equations for eloquence.2分鐘
Sound repetition. Assonance, consonance, alliteration, asyndeton, and polysyndeton.6分鐘
Phrasing repetition. Anaphora, epistrophe, and symploce.6分鐘
Writing big applause lines. Anadiplosis, antimetabole, and maxims.6分鐘
Stylistic hotspots. Where to include style in your speech.3分鐘
Reading5 個閱讀材料
Week three preview2分鐘
Building common identities--Maria Ressa15分鐘
Integrating style--Advocating for St. Jude's10分鐘
Week three lesson summaries10分鐘
Week three assignment check-in10分鐘
Quiz3 個練習
Fallacies6分鐘
Style6分鐘
Week three Quiz14分鐘
4
完成時間(小時)
完成時間為 2 小時

Compelling delivery

In this module, we’ll finish our work on persuasive speaking. We'll talk about the dreaded "UM", a bane of speakers and an issue that merits study. We'll also go over some tips for reducing these sorts of disfluencies. We'll spend a bit of time thinking about some good delivery practices. Finally, we'll explore some models of imitation. By the end of the week, you will have a couple of speaking techniques to make every speech you give sound more confident and moving. If you want some feedback, you’ll be able to upload a practice persuasive speech for peer review....
Reading
10 個視頻(共 41 分鐘), 5 個閱讀材料, 3 個測驗
Video10 個視頻
How can I avoid saying um?4分鐘
Dressing for a successful speech.3分鐘
Preparing your speaking space.3分鐘
Engaging the audience by working the room.4分鐘
Making good eye contact.3分鐘
Who is a good model of imitation for you?3分鐘
Barack Obama. A model of stylistic energy.6分鐘
Bobby Jindal. Beware of over-relying on your scripts.4分鐘
Stylistic delivery requires your commitment.3分鐘
Reading5 個閱讀材料
Week four preview2分鐘
Speech analysis #2 overview2分鐘
Matt's feedback10分鐘
Week four lesson summaries10分鐘
Week four assignment check-in10分鐘
Quiz2 個練習
Um6分鐘
Week four quiz10分鐘
4.7

熱門審閱

創建者 VSNov 15th 2017

A really exceptional course. I have done eulogies and ceremonial speeches before, but I always felt that I wasn't quite connecting with the theme. This course helped to complete the jigsaw. Thank you.

創建者 PSOct 3rd 2018

Another great course by Matt. Really breaks down what you learned in the first course to use with persuasive speeches. Really enjoyed.

講師

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Dr. Matt McGarrity

Principal Lecturer
UW Department of Communication

關於 University of Washington

Founded in 1861, the University of Washington is one of the oldest state-supported institutions of higher education on the West Coast and is one of the preeminent research universities in the world....

關於 Dynamic Public Speaking 專項課程

Good speaking is your most enduring job skill. This four-course specialization will provide you with the instruction, experience, and practice to develop and deliver compelling presentations. Drawing from the established knowledge in communication, rhetoric, linguistics, and argumentation, each course balances proven ideas with lots of speech practice. The courses in this specializations should help speakers at all levels. If you are nervous about public speaking, this is for you! I have spent an entire career helping nervous novice speakers grow into confident communicators. We slowly work up specific skills that you can practice multiple times before putting together a longer speech....
Dynamic Public Speaking

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